Regional Brand Manager
Nestlé Middle East
Total years of experience :7 years, 5 Months
- Brand performance across 9 countries, with yearly KPIs for value, volume & market share Launch of product innovations & renovations
- Regional budget planning & monthly tracking for positive ROI Marketing campaigns - strategy, content creation & media plan
- Digital & social media - website optimizations, CRM, search & media commerce eCommerce - best practices on brand stores, A+ content, explore new platforms
- Monthly analysis to extract insights & opportunities
- Closely working with different teams to ensure end-
to-end success of the brand
Employee engagement & ambassadorship program - app for Nestlé advocates to share product launches & corporate initiatives directly onto their social accounts
Corporate digital & social media - strategy, content, optimized media plan for platforms (apps, website & social platforms)
Crisis management - position statements with key stakeholders Media relations - press releases, media kits & media events
Project management - communications & change management, taskforce lead on digital projects, corporate events & leadership conferences
