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Farah Heyasat, Regional Brand Manager

Farah Heyasat

Regional Brand Manager·Nestlé Middle East

United Arab Emirates

Bachelor's degree, Social Welfare And Business Management

Work experience

Total years of experience: 7 years, 5 months

Regional Brand Manager

August 2021 - February 2023

Nestlé Middle East

Dubai, United Arab Emirates

August 2021 - February 2023

- Brand performance across 9 countries, with yearly KPIs for value, volume & market share Launch of product innovations & renovations

- Regional budget planning & monthly tracking for positive ROI Marketing campaigns - strategy, content creation & media plan

- Digital & social media - website optimizations, CRM, search & media commerce eCommerce - best practices on brand stores, A+ content, explore new platforms

- Monthly analysis to extract insights & opportunities

- Closely working with different teams to ensure end-
to-end success of the brand
Company industry:
FMCG
Job role:
Marketing and PR

Manger Corporate Communications

October 2015 - July 2021

Nestle Middle East

Dubai, United Arab Emirates

October 2015 - July 2021

Employee engagement & ambassadorship program - app for Nestlé advocates to share product launches & corporate initiatives directly onto their social accounts

Corporate digital & social media - strategy, content, optimized media plan for platforms (apps, website & social platforms)

Crisis management - position statements with key stakeholders Media relations - press releases, media kits & media events

Project management - communications & change management, taskforce lead on digital projects, corporate events & leadership conferences
Company industry:
FMCG
Job role:
Marketing and PR

Education

German-jordanian University

June 2014

June 2014

Bachelor's degree, Social Welfare And Business Management

Jordan

GPA (percentage): 80%

GPA (percentage): 80%

Skills

B2C marketing
Expert
B2C marketing
Expert
Promotion Design
Expert
Promotion Design
Expert
Contracts
Expert
Contracts
Expert
Finance
Expert
Finance
Expert
HR Management
Expert
HR Management
Expert
EMPLOYEE ENGAGEMENT
Expert
EMPLOYEE ENGAGEMENT
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
PRESS RELEASES
Expert
PRESS RELEASES
Expert
CRISIS MANAGEMENT
Expert
CRISIS MANAGEMENT
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
CHANGE MANAGEMENT
Expert
CHANGE MANAGEMENT
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MEDIA RELATIONS
Expert
MEDIA RELATIONS
Expert
PROJECT MANAGEMENT
Expert
PROJECT MANAGEMENT
Expert
HR Management
Expert
HR Management
Expert
Finance
Expert
Finance
Expert
Contracts
Expert
Contracts
Expert
Promotion Design
Expert
Promotion Design
Expert
B2C marketing
Expert
B2C marketing
Expert

Languages

Arabic
Expert
English
Expert
German
Expert

Hobbies

  • Reading
    Slowly building my in-home library
  • Traveling
    Exploring the world one city at a time