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Farah Merhe, Key Accounts Manager

Farah Merhe

Key Accounts Manager·Softcare Cosmetics Trading LLC

United Arab Emirates

Bachelor's degree, Business MIS

Work experience

Total years of experience: 14 years, 1 months

Key Accounts Manager

February 2020 - Present

Softcare Cosmetics Trading LLC

Dubai, United Arab Emirates

February 2020 - Present

Manage portfolio of UAE customers/vendors
✓ Provide training to beauty retailers
✓ Brand Research, Business Development and Improvement
✓ Maintain and update the back end of e‐commerce accounts
✓ Develop social media marketing strategy
✓ Source vendors, review and approve quotations as necessary
✓ Coordinate with the team members to ensure consistent service
✓ Developing a solid and trusting relationship between major key clients
and company
✓ Resolving key client issues and complaints
✓ Managing communications between key clients and internal teams
✓ Planning and presenting reports on account progress and goals
✓ Managing customer dues and collection process
Company industry:
Retail & Wholesale
Job role:
Sales

Senior Regional Sales Support and Account Executive

December 2018 - January 2020

Inkript Industries

Lebanon

December 2018 - January 2020

Approach new and existing clients
✓ Prepare Travel Plans and get new business opportunities
✓ Follow up with clients to place orders
✓ Follow up on their orders and ensure clients satisfaction
Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Senior Sales Support

January 2017 - November 2018

Inkript Industries

Beirut, Lebanon

January 2017 - November 2018

Understand client needs and specifications; coordinate with the
technical division, and the sales team, in order to prepare tenders and
client contracts.
✓ Prepare end of month reports for Top Management.
✓ Anticipate and analyze client complaints and follow up with concerned
parties in order to assure non-occurrence of such in the future.
✓ Prepares product or service reports by collecting and analyzing
customer feedback.
✓ Provides customer with product knowledge to ensure maximum use of
facilities and complete customer satisfaction.
Company industry:
Heavy Industry & Metallurgy
Job role:
Sales

Sales Support Officer

June 2014 - December 2016

Innkript Industries

Beirut, Lebanon

June 2014 - December 2016

Coordinate and follow up with operations and logistics in order to
ensure that products are delivered on time.
✓ Track order activity and alerts appropriate staff of any potential
delivery problems
✓ Suggests additional and/or alternative products or services to meet
customer needs.
✓ Maintain a database of clients through regular follow up of problems
and queries and customer periodical research, and amend customer
information as needed with close coordination with the marketing
Hobbies
Basketball
Reading
Video Games
department.
✓ Following up and collecting due amounts
Company industry:
Printing
Job role:
Sales

Retail marketing Officer

October 2013 - May 2014

Blom Bank

Lebanon

October 2013 - May 2014

Checking applications and filling the data in the system.
✓ Following up with the clients and informing them about their
application status.
✓ Marketing our new products.
✓ Making survey and presenting reports.
Company industry:
Banking
Job role:
Marketing and PR

Brand Manager

September 2011 - January 2013

Vibes international

September 2011 - January 2013

Procuring presentations, collecting items and biding which to include,
fixing catalogues.
✓ Selecting & ordering samples, setting up clients orders with factories
and following up in regards of quotation and request.
✓ Procuring sales report, purchase invoice and fully eligible of
processing orders on system.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Education

Lebanese American University (LAU)

June 2011

June 2011

Bachelor's degree, Business MIS

Lebanon

Notre Dames Des Apotres

July 2007

July 2007

High school or equivalent, SE

Lebanon

Skills

Adobe Photoshop
Expert
Adobe Photoshop
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Outlook
Expert
Outlook
Expert
PIMS
Expert
PIMS
Expert
ERP
Expert
ERP
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MARKET PLANNING
Intermediate
MARKET PLANNING
Intermediate
PRESENTATION SKILLS
Expert
PRESENTATION SKILLS
Expert
PROGRESS
Expert
PROGRESS
Expert
RESEARCH
Expert
RESEARCH
Expert
SALES
Expert
SALES
Expert
FILE MANAGEMENT
Intermediate
FILE MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Outlook
Expert
Outlook
Expert
PIMS
Expert
PIMS
Expert
ERP
Expert
ERP
Expert

Languages

Arabic

Native Speaker

English

Expert

French

Intermediate