Sr. Account Manager
Bridge Public Relations
مجموع سنوات الخبرة :14 years, 2 أشهر
Bride Public Relations is one of the fastest growing and leading PR agencies in Pakistan. Incepted in 2008, Bridge PR believes to transform its innovative thinking into diverse communication solution to promote client’s brand. Effectively planned, managed and implemented communication strategy for Lucky Cement, NIKE, Princely Jets, Byco, Meezan Bank, Fauji Akbar Portia, HUBCO and many other clients.
JOB RESPONSIBILITIES
•Identifying opportunities to strategically serve as a platform for PR Campaigns in line with the clients’ marketing / business objectives.
•Masterminding and executing effective communication strategies and PR Plans to enhancing positive image of client by effectively leveraging brand equity.
•Industry Analysis by Monitoring and tracking Client, Industry and Competitor related news.
•Forging strong relations with the media by organizing Media Visits.
•Round-the-clock client support/feedback approach.
•Managing press / launch events for the given clients.
•Negotiating Business Contracts.
•Handling International PR agencies and clients.
•Find out New Business Opportunities
•Pitching new clients.
•Formulation of Media strategies for Campaigns, Seminars, Exhibitions & Press Conferences.
•Dealing with diverse clientele.
•Handling Media men in events.
•Bridge communication gap between client & media.
•Negotiated the business contracts.
•Managed Clients Media related issues up to their satisfaction.
Plan & coordinate Communication / PR campaigns, arranged and organize large / short scale press conferences & press briefings as well as developed PR / Marketing Strategies, drafted PR materials for the diverse portfolio such as; Shell Pakistan, NOKIA, Fauji Akber Portia Marine Terminals Ltd. (FAP), Makro Habib Ltd, UBL Fund Managers, BMA Capital, Khushhali Bank Limited, Etihad Airways, Oracle Pakistan Ltd, Intel Corporation Pakistan, HP Pakistan, Habib Bank Limited, United Bank Limited, Engro Foods. Additional responsibilities include planning, developing and executing Marketing and PR Strategies and Proposals, PR Write-ups, Monitoring mass media; preparing monthly media coverage reports for clients, establishing, maintaining and sustaining relations with various stakeholders specifically with media personnel.
JOB RESPONSIBILITIES
•Maintaining good contacts and relationship with editors and journalists.
•Keeping up to date with current affairs as well as industry related and local news.
•Involved in organizing and putting together high profile event and product launch.
•Constantly in touch with print, online broadcasting media houses.
•Attending networking and media events.
•Training colleagues and clients for do’s and don’ts.
•Writing up case studies, press releases, articles for different clients.
•Liaising with external clients, marketing agencies and other third parties. To put together hard hitting campaigns.
•Advising clients on how best to reach their target audiences.
•Collecting and analyzing media coverage, then drawing conclusions from it.
•Running across the board marketing campaigns for corporate events.
•Advising work colleagues and senior managers on various aspect of a media campaign.
•Organizing photo opportunities.
•Encouraging clients to maximize the use of the media to get their message across.
• New Market Penetration
• Market Research & Analysis
• Team Building & Management
• Direct Marketing Programs
Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out regional market research and analyses.
Dynamic, entrepreneurial sales management strategies with 23 months record of achievement and demonstrated success driving multimillion rupees sales growth while providing award wining sales leadership in highly competitive markets. Adapt at driving growth and improving sales team performances. Exceptional mentor and coach. Tenacious in building new business, securing customer loyalty
Managed the team of 15 Branch Relationship Officers and Out Source Executives
Worked next to Relationship Manager Branches for problem resolution and for internal issues.
To Give directions and conduct meetings and training sessions for guidance to BROs and OSEs.