Information Analyst
British American Tobacco
Total years of experience :16 years, 7 Months
•Managing KSA information infrastructure through reports.
•Analyze, interpret & present retail audit data identify key opportunities per region per brand and making actionable recommendation with focus on NHD/WHD/OOS/Volume share/stock covering days
•Prepare plans and volumes for new brand or SKU launch.
•Prepare KSA sales forecast based on evaluation of historical trends and changing market dynamics for implementing sales strategies across target segment
•Prepare and report various trackers of the brand performances in all the channels across KSA.
•Managing the KSA wholesale sell out tracker.
•Prepare business reporting files at KSA level on daily, weekly and monthly basis (i.e. Daily sales, Sales trend, Frequency optimization, Sales by SKU, Overdue, Opportunities report, Product Shelve life report, weekly sales report and field force efficiency report.
•Maintaining an efficient flow of information and updating the teams on related matters with new changes and amendments
•Ensuring synchronized flow of information is maintained and reflecting accurate data when reporting
•Managed and monitored of trade promotion and initiatives execution
•Developed various retail marketing campaigns designed to increase awareness and generate demand
•Generated/Updated various market status reports to the senior management team to enable effective decision making
•Evaluated consumer preferences using qualitative and quantitative market research on parameters like share and volume growth, quality & quantity of activation
•Developed various surveys and trackers to capture consumer and customer insights to drive product performance
•Interacted with the sales team for effective implementation of brand plans.
•Identify opportunities for the implementation and execution of POS material
•Ensure 0% OOS of global drive brands
•Training and performance development of merchandisers & promoters
•Negotiating and contracting with front liner for hotspot of product visibility in the outlet
Managed all direct marketing activities such as SMS, fulfillment, database, loyalty program and call centers for clients throughout the KSA, prepare project briefs, quotations and process cycles to ensure the timely execution of all projects
Analyzing reports and prepare activity performance presentations for the clients & meeting on weekly basis, analyzing the data to determine the level of client service provided
March 2002 International Indian School Jeddah High School