Brand manager
Life Technologies
Total years of experience :15 years, 5 Months
Setting up marketing campaigns for new Invitrogen products. (Gibco; cell culture products).
Implementation & follow up of marketing plans of Invitrogen brand.
Dynabeads, DNA & RNA extraction product.
Qubit, DNA & RNA concentration measurement.
Setting up Marketing Strategies and Campaigns for the whole Portfolio of Invitrogen Brand and it’s sub-Brands allover the governorates in Egypt including Existing (mature) and Newly Launched Products.
Implementation & follow up of marketing plans of Invitrogen Brand and it’s Sub-Brands.
Responsible for setting up and implementation of the Marketing Financial Plan Such as Budget Division, Pricing of the products, Return On Investment(ROI), Sales Growth, Market-share Gain, and achieving the annual forecast of the Brand’s Sales and market-share that is assigned by the Regional Middle East Manager.
Analyze the biotechnology market demands & unmet needs.
Organization & planning of strategic marketing events.
Development of business relationship with key customers. (eg. Vacsera & Veterinary Vacsera).
Analyze the competitor’s strengths and weaknesses.
Work on my products’ Core Competences, and competitive advantages over the competitors.
Dividing Territories for the Sales Representatives and Account Managers according to potentiality in order to achieve their Quarter target Sales, Market-share, sales growth, and Market-share gain.
Motivate Sales Representatives to achieve the annual Market Share gain and Sales Growth.
Responsible for the Marketing and Sales Management of the devices’ Consumables and Bio-Production Products of Life Technologies in Egypt.
Dividing Territories for the Sales Representatives and Account Managers with the district Managers according to potentiality in order to achieve their Quarter target Sales, Market-share, sales growth, and Market-share gain.
Motivate Sales Representatives to achieve the annual Market Share gain and Sales Growth.
Arrange Meetings every month with the District managers and the Assistant marketing manager to follow up the achievement and confirm the implementation and alignment of the company strategy.
Arrange meeting with the sales and marketing teams every week in order to know the key market challenges.
Give a report about the Quarter achievements and a plan for the next Quarter objectives to the General manager, country manager, and Middle east regional managers in the QBR, and to confirm the alignment of the corporate’s global objectives.
Setting up Marketing Strategies and Campaigns for the whole Portfolio of Life Technologies consumables and Bio-production; allover the governorates in Egypt including Existing (mature) and Newly Launched Products.
Implementation & follow up of marketing plans for Life Technologies consumables’ line and Bio-production line
Responsible for setting up and implementation of the Marketing Financial Plan Such as Budget Division, Pricing of the products, Return On Investment(ROI), Sales Growth, Market-share Gain, and achieving the annual forecast of the Consumables’ line, Bio-production line Sales and market-share that is assigned by the Regional Middle East Manager.
Analyse the biotechnology market demands & unmet needs.
Ensure Brand identity and customer engagement through organizing & planning of strategic marketing events.
Development of business relationship with key customers. (eg. Vacsera, NRC, Animal health & Veterinary Vacsera….etc.).
Analyse the competitor’s strengths and weaknesses.
Work on my products’ Core Competences, and competitive advantages over the competitors.
Work Life technologies consumables Core Competences, and competitive advantages over the competitors.
Responsible for diclofenac range December /2008 till December /2009.
Promoted as Medical Representative to the specialized medicine in the ophthalmology department of Novartis Pharma; December /2009 till February /2011.
Promoted as Medical Representative to Gulvus line in Novartis Pharma; March /2011 till October 2011.
Responsibilities:
Promoting & achieving annual targets.
Develop business relationships with key opinion leaders to increase the market share.
Working in teams for marketing events management.
Master of Business Administration (MBA), with Marketing Major.
