Research Executive
Nielsen
Total years of experience :17 years, 1 Months
Independently service accounts and handle contracts (e.g. Kraft, L'Oreal, Henkel, Indevco, Fattal, Nestle...)
Prepare reports, analyses and give presentations in response to client needs
Train clients in person on syndicated Digital products as well as Nielsen market approach and methods
- Managed consumer brands in retailers and implemented an experiential marketing and sales campaign to boost brand awareness and exposure
- Managed a team of 5 reps, the team always ranking at top 3 (sales & exposure) throughout the campaign
- Surveyed the North American market, profiled target firms, and managed new and existing client relations
- Surpassed contact targets by a twofold and improved search & contact methods using multiple channels
- Proposed insurance services/quotes and coordinated between customers and insurance agents
- Ranked in the highest performing group with excellent efficiency, quality, and courtesy
- Sold medical insurance plan with a high sales average (0.3 sales/hr) totalling more than $100k in revenue
- Handled customer inquiries including the cancellation and reactivation of memberships
- Granted the Bell Entrance Scholarship 2008/2009 and CASA funding for thesis work in 2010 - Thesis work involved three literatures: Sustainability, Organizational Identity, & Social Networks - developed and empirically tested a model on how a 'sustainability identity' systematically diffuses across an organization's membership - Performed strategy and training & development audits of a global information management firm
- Graduated with distinction, Dean’s List, top 15% of faculty and Golden Key Honour Society member - Participated in the development and application of ADHD research to the classroom setting