Farha Karam

Developed and executed events for the following brands: Gianvito Rossi, Pomellato, Bvlgari, Gap, Banana Republic, Crate & Barrel, Mamas & Pappas, C.Wonder, Bloomingdales AW FS, Harvey Nichols AW FS, Sergio Rossi, Wendy Hue, Sevan Bickaci, Bottega Veneta, Ralph Lauren to name a few

Development, production and delivery of the event from proposal stages to event delivery

Liaising with the head quarter brand (Primarily Europe) for all details, and ensuring all expectations are delivered with excellence

Liaising with production houses/ talent suppliers/ marketing agencies and other vendors to provide for all requirements of the event

Delivering events on time, within budget, that meet (and hopefully exceed)expectations.

Travelling to on site inspections and project managing events

Being responsible for all project budgets from start to finish

Worked with the events and marketing management team on the Harper’s Bazaar World of Fashion 2012, Cosmo Bachelor Party 2012, Dubai Fashion - Street Catwalk Show 2013, amongst others.
 Liased closely with key sponsors and partners on deliverables, including, Dubai Events and Promotions Establishment, Hugo Boss, Harvey Nichols, Apparel Group, and African & Eastern.
 Managed social media pages (facebook, twitter) for the Viva Beauty Award 2013. Also designed emailers and banners that were sent to respective databases.
 Responsible for venue and on-site management for each event.
 Conducted interviews to draft the post-event report to be submitted to all stakeholders.
 Managed a team of up to12 guest-list coordinators and hostesses for events.

 Worked with advertising agency in developing, finalising and implementing a media plan for key events, valued over QAR 14 million.
 Worked with agencies to produce artwork and deliver all Above-the-Line and Below-the-Line activities.
 Managed artwork and production for city-branding activations with Promoseven Marketing, The Look Company, ICON, Universal Media and Qmedia.
 Liaised closely with all Functional Areas in order to take briefs and make recommendations on design and logo usage.
 Drafted and presented monthly progress reports to the Marketing Director and Executive Director’s Office.
 Assisted Al Jazeera Sports (event host broadcaster) in developing TV graphics for the Arab Games.
 Assisted the sponsorship team by creating lockup guidelines to be distributed to each sponsor.
 Managed a team of 4 branding coordinators to ensure all artwork produced for venue branding is installed within the allotted timeframe.
 Strong involvement with social media management. Designed emailer layouts along with managing and updating facebook and twitter pages.

• Increased revenue from company dinner cruises by over 20%, by targeting leading hotels and partnering with in-bound tourism groups.
• Targeted corporate clients to promote company owned floating restaurants and yachts as ideal venues for conferences and entertainment events.
• Managed accounts of major corporate clients, including, the Western Australian Trade Office - Dubai, Landmark Group, Unilever, and T. Choithram & Sons.
• Assisted in organising special events and conferences on company owned dhow vessels.
• Sourced and managed talent (such as belly dancers, oud players, & magicians) for various entertainment activities.
• Assisted the Government Relations Officer in liaising with Department of Tourism & Commerce Marketing, Dubai Ports and the Dubai Maritime Authority.

 Gathered and analysed data through primary and secondary sources for the organisation’s monthly and annual projects based in Australia and MENA region.
 Researched and scripted the “Directory of Australian Service & Product suppliers to the Middle East Building & Construction Industry, March 2010”. This directory is an information tool for corporate organisations in Australia.
 Researched information on more than 150 organisations in the Construction and Building industry based in Australia and Middle East. The information was entered in a 400 page directory that was distributed to relevant Australian businesses.

• Developed branding strategies to maximise state-wide promotion of the Gold Coast Titans Rugby League Team.
• Worked on the media plan to promote the stadium as an ideal venue for community events, conferences, sport competitions and other festive ceremonies.
• Worked closely with advertising agency and suppliers to design artwork, produce and implement various branding activities, such as, venue branding, bus wraps, building wraps, street flags, and mall brandings.
• Liaised with other departments within the stadium and the National Rugby League to ensure venue branding is in-line with the sport’s technical requirements.
• Coordinated between the agency and sponsorship team in order to deliver sponsor rights throughout relevant collateral.

• Increased annual sales from AED 2.2 Million to 2.95 Million by strategizing business development efforts to outperform corporate targets in 2006.
• Travelled extensively in the territory to capture strategic business wins with major clients.
• Maintained ongoing communication with clients to ensure high levels of customer satisfaction.
• Organised and designed promotional material, including brochures, magazine advertisements and commercial for radio broadcast.
• Sales document verification, ensuring sales report against company goals and criteria.