Digital Project Manager
ASA Ventures
Total years of experience :6 years, 5 Months
Digital Project Manager
ASA VENTURES
In my tenure as a senior digital marketing executive at ASA Ventures, I accomplished the following:
Handled and worked with a team, successfully developed and executed digital marketing strategies and digital marketing campaigns for portfolio companies of
the venture like Hijab House, Mobileshop.ae, Callix, Chatsource, Unbreak, YourPrice, Winks and Gulf Events.
•Digital marketing strategy included both online and offline marketing, key parameters covered, market research, keyword research, explore customer
demand via Google trends, target audience analysis, followed by customer engagement and delight.
•Online marketing strategies successfully implemented: Search engine optimization (SEO), Search engine marketing (SEM), Content marketing, Social Media Management, Social Media Marketing (SMM ), Pay-per-click advertising (PPC) and Email marketing.
•Create, optimize and monitor social media presence to gain traction and content development achieved increased engagements and fan following by 100%
•Offline marketing strategies successfully implemented: influencer collaborations, referral marketing, SMS marketing, word-to-mouth marketing, nurturing brand advocates and guerrilla marketing.
•Developed and implemented digital marketing campaigns aka SEM/PPC and SMM. SEM/PPC campaigns encompassed keyword research, website analysis, and website optimization via Google search console, developing and implementing campaigns, creating landing pages and analyzing campaign efficiency. Created and optimized social media accounts and developed campaigns. Worked on social media accounts like Facebook, Instagram, Twitter, YouTube, WhatsApp, LinkedIn, and Pinterest.
•As a project manager, I efficiently managed and streamlined projects from end to-end which included, defining project scope, developing strategies, documentation (drafting service agreements and contracts), resource planning, allocating budgets, building business partnerships, controlling quality, maintain fruitful client relations, monitoring and reporting project's progress and scalability to the management.
•Managed and parallelly worked with project coordinator and designer to ensure process flows are seamless, supervised the designer during the complete design
and the production process.
•Collaborated with flourishing designers and marketplaces (Noon, Amazon, Dukakeen, DBSouq, Almall, Spirii, Elabelz and Ubuy) to enlist products in and across GCC. While, oversaw, coordinated and closely worked with different teams (logistics, operations, customer service, marketing & production/IT) to establish smooth functioning of the project.
•Monitor, review customer complaints regularly to sought issues and maintain after-sales engagement, while bolstering loyal customer relations for the brand,
successfully achieved a 0% return rate in 2018 -2019
•Altered the business model and revamped the existing mechanism of the project with disruptive technology while adopting virtual reality (virtual measurement
algorithm), innovative customization (microlevel) and using advanced technology for enlisting products for the brand (in progress), in the process of developing a seamless interaction model with products for the eCommerce industry, 'as if one could virtually pick up the product and gauge its aesthetics and turn it around.
- Oversee and develop marketing campaigns
- Content management and website maintenance with right optimizations via google search console
- Monitor and optimise social media presence
- Running online campaigns aka SEM and SMM
- Closely work with mobile-app development and UX - -- Analyse and research customer personas based on behaviour and campaign results via google analytics
• Closely worked with luxury brands
• Monitored and managed social media profiles from the client side
• Worked with development and management of Loyalty Programmes for Luxury Brands
• Managed Google Search Console and Search Engine Optimization for web pages
• Closely worked with Mobile Applications
• Worked with Content Management System (HospitalityDynamics rewards)
• Developed and delivered presentations on strategies to increase customer base and ROI
-Create business proposals based on marketing needs.
-Defining goals and managing Online Campaigns.
-Manage social media profiles
Optimizing Web pages for better ranking and increased -traffic.
-Providing support to other production team members.
-Developed content and managed digital campaigns
-Worked on Search Engine Optimization of web pages
-Organised content calendars for social media profiles
-Performed data analysis of relevant campaigns
-Participated as a Podcast guest
