Product Head - Assets, Liabilities, Bancassurance & SME
National Bank of Oman
مجموع سنوات الخبرة :24 years, 10 أشهر
Overall management of the bank products including Deposits, Retail Loans, Cards, Investment, Bancassurance, Secured Loans and Unsecured Business.
Launching innovative Assets and Liabilities products bundled with Bancassurance plans which lead the bank to attain the market leadership position by gaining significant market share.
Designing, formulation and implementation of business, sales and distribution strategies for both liabilities and asset business with ultimate focus on increasing the top line without losing sight of the bottom line.
Launching cutting-edge Bancassurance & Investment products with leading insurance companies in the Region.
Managing the marketing budget to ensure strategic and business needs of the Bank is met at the optimal cost and with consistent high quality of output.
Identification of new customer value propositions, its conversion into products to support growth in consumer banking revenues.
Coordinating with Marketing Team and Media Companies for designing media campaigns, both ATL and BTL, for creating mass-scale product awareness.
Liaising with IT, Consumer Operations and Project Management Office for system design and enhancement for launching of various products.
Fostering and managing relationship with key business partners, vendors and other third party relationships.
Reviewing and ensuring all appropriate operating and internal control procedures, local regulations and guidelines relating to the business/products are in place and adhered to.
Tracking performance, identifying and reporting trends, suggesting pre-emptive/corrective actions by modulating business strategies & policies.
Conducting training sessions for the entire bank staff.
Achievement:
Established the ‘Bancassurance Division’ at NBO.
Launched 3 low cost deposit products in 2009/10 and the bank has achieved an undisputed market leadership position by registering 64% growth in deposits.
• Designing and implementing credit policies for all retail lending /asset products including personal loans, home loans, Auto Loans, SME loans and Micro Finance.
• Conducting market research/study on microfinance and small business sectors. The study constitutes market analysis and marketing mix to feasibility and regulatory requirements.
• Handling & managing portfolios of Personal Loan product ‘NBP-Advance Salary’ & Housing Finance product ‘NBP-Saibaan’.
• Providing training to all concerned staff of NBP allover Pakistan for successful launching of various consumer/SME & Microfinance products.
• Making corporate arrangements with major clients including ICI, KESC, PIA, Pakistan Steel, Pak Army, IBM, Govt., of Sindh etc for promoting retail banking products.
• Designing Marketing and Media Plan for launching and re-launching of retail, SME & Microfinance products in consultation with Advertising Agencies.
• As National Sales Manager, devised a complete Sales Strategy for National Bank of Pakistan covering areas from market analysis to hiring, training, compensation and motivation.
• As National Sales Manager, responsibilities include managing and supervising sales force comprising of 1400 sales officers, 29 Regional Sales Manager and 5 Area Sales Managers, their training and facilitation for meeting the assigned targets.
• Developing and managing existing and alternate acquisition channels for sourcing and referrals.
• Providing leadership, coaching and support to the team members by setting SMART objectives, managing performance, identifying development needs, fulfilling training requirements and motivating the team.
• Ensuring compliance with the Bank policies, local laws and State Bank of Pakistan Prudential Regulations.
• Establishing, maintaining and promoting the credit relationship between the bank, corporate and individual customers and financial institutions.
• Collecting financial and investment information about companies, stocks and other investment avenues as well as examining and analyzing them for credit purpose.
• Ascertaining financial requirements of customers and preparing Credit Proposals and Applications with total qualitative (market) and quantitative (financial) analysis.
• Managing Credit portfolio equivalent of PKR 730.0 Mio, comprising of major Multinational corporates such as Lever Brothers Pakistan, Caltex Oil Pakistan, Indus Motor Company, Pak Suzuki Motor Company and Suzuki Motorcycles.
• Carrying out business research studies and preparing periodical company and industry research reports, economic and analytical outlooks and briefing notes.