Farhan Awan, Country Sales Manager

Farhan Awan

Country Sales Manager

Empa Wood Building Material

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Business Administration (BBA)
Experience
10 years, 4 Months

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Work Experience

Total years of experience :10 years, 4 Months

Country Sales Manager at Empa Wood Building Material
  • Saudi Arabia - Riyadh
  • January 2016 to April 2018

Empa Wood is a Film faced plywood, Commercial plywood, Fancy plywood, MDF, Scaffolds Board manufacture.
Country Sales Manager
Identified sales lead, pitch goods to new clients and maintain a good working relationship with new contacts. Oversaw development of marketing literature, with sales target per Annum $5M-7M. Direct Report to CEO.
• Sold, closed, serviced and expanded current customer base within an assigned territory. Selected sites for new development with a focus on multi-unit opportunities. Managed relationships with suppliers, vendors, sponsors, internal clients and community partners.
• Traveled regional company project construction sites offices and warehouses, meeting area managers and getting product feedback from them.
• Worked with distributor field teams to help lead strategic field initiatives. Participated in district sales events as well as regional and national distributor trade shows.
• Managed and tracked relationship with Point of Sale at fingertips. Monthly and quarterly revenue forecasts (including pipeline).
• Ensure customer satisfaction by achieving delivery and service quality and building up customer relations, thereby building customer’s credibility.
• Providing sales call follow-up and proactive account management of the resulting relationship with the customer to close the deal. Coordinated special projects and managed schedules.
• Strategic planning for sales and business for short-term and long-term goal-oriented setting, innovative responsive and hands-on job.

Business Development Manager at Al Swailem Group
  • Saudi Arabia - Riyadh
  • January 2011 to December 2015

MASCO had established Industrial Tools & Equipment trading division represents some of the world’s leading manufacturers of cleaning & construction equipment in the Kingdom.
Business Development Manager
Developed and maintained commercially productive relationships with both new and old clients. Identified sales lead and increased revenue and profitabil¬ity with Sales target per annum $7M-8M. Direct Report to CEO.
• Promoted company brand to key buyers, ensuring their knowledge is current and appropriate. Generated new business both in face to face meetings and over the phone.
• Wrote up a concise, value-based sales proposal, activity reports, and revenue forecasts.
• Replied to all customer inquiries in a timely and accurate manner.
• Developed and maintained a database of all contacts.
• Planning and Organizing - Refined planning and organizational skills that balance work, team support, and ad-hoc responsibilities in a timely and professional manner.
• Consistently strong sales results and sales growth.
• Development, evaluation, and negotiation of Request for Proposal, Request for Quotation, Request for Inquiry, and Bill of Quantity.
• Service-Focused and Solution-Focused account management. Territory penetration, capturing, expansion and management. Formulated promotional and pricing strategies.

Sales Account Manager at Nomd Tech
  • Saudi Arabia - Riyadh
  • January 2008 to December 2010

NOMD Telecom and Information Technologies Company provides a total suite of telecom and IT solutions.
Sales Account Manager
Introduced new products in the field of IT network services solutions and another backup software. Report to Business Development Manager.
• Managed a portfolio of accounts to achieve long-term success. Developed positive relationships with clients.
• Acted as the point of contact and handle customers’ individual needs. Generated new business using existing and potential customer networks.
• Resolved conflicts and provide solutions to customers in a timely manner. Supervised account representatives to ensure sales increase. Reported on the status of accounts and transactions.
• Set and tracked sales account targets, aligned with company objectives. Monitored sales metrics (e.g. quarterly sales results and annual forecasts). Suggested actions to improve sales performance and identify opportunities for growth.

Education

Bachelor's degree, Business Administration (BBA)
  • at University of Karachi
  • December 2007

Bachelor’s Business Administration & Management, BBA HONS., University of Karachi, Pakistan, Karachi

High school or equivalent, Pre-Engineering
  • at Cambridge College
  • August 2003

Higher Secondary School Diploma, A Levels in Pre-Engineering, Aug-2002 - Aug 2003 Percentage: 80 out of 100 Cambridge College, Riyadh, Saudi Arabia, High School, O Levels in General Science, Jan-2001 - Aug 2002 British Council Riyadh, Saudi Arabia Percentage: 75 out of 100

Specialties & Skills

Client Acquisition
Board Bring up
Client Engagement
Proposal Management
Strategic Planning
Microsoft Office
Budgeting and Project Management skills
Creativity and great attention to detail
Basic spreadsheet skills
leadership and motivational skills
excellent communication and IT skills

Languages

English
Expert
Arabic
Intermediate
Urdu
Expert

Training and Certifications

PMP (Training)
Training Institute:
Private
Date Attended:
August 2018