Farhan Fani, Territory Sales Manager

Farhan Fani

Territory Sales Manager

Golden Girl Cosmetics

Location
Pakistan
Education
Master's degree, BS (Business Administration)
Experience
12 years, 2 Months

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Work Experience

Total years of experience :12 years, 2 Months

Territory Sales Manager at Golden Girl Cosmetics
  • Pakistan - Sahiwal
  • My current job since October 2020

▪ Successfully managing a sale of 80.04 million and exceeding the company's revenue
▪ In recognition of my hard work and outstanding performance in 2022, earned a promotion
from BDE to TSM in the year of 2023
▪ Achieved an 15% growth in 2021 V/S 2020, followed by a remarkable 19% growth in 2022 V/S
2021. Additionally, in the 1st half of 2023, achieved a remarkable 25% growth compared to
the same period last year.
▪ Successfully Replaced 3 distributors, significantly contributed to increase in company's
revenue
▪ Successfully launched 4 new products in 2022, and in the first half of 2023, an additional 7
new products launched in 1
st half 2023
▪ Successfully managing 1360 universe and leading in all KPI’s
▪ Actively handling 1 Sole distributor and 3 SubD’s and 6 OB’s across the Zone
▪ Properly Focusing & Overseeing Primary, Secondary sales through Sales Automation software

Area Sales Manager at Pure Foods Company
  • Pakistan - Sahiwal
  • November 2018 to September 2020

▪ Develop marketing and sales tactics to enhance sales in the designated area
▪ Active all Non-Performing towns with 8 new distributions in entire zone
▪ Made creative ideas and strategies to increase the market presence
▪ Collaborated with the sales team to improve sales results
▪ Maintain relationships with current customers to encourage repeat business and identify new
opportunities
▪ Encourage a sales-oriented environment among the team members
▪ Provide timely feedback to the sales personnel regarding their sales performance
▪ Conduct business plan review meetings with sales team
▪ Appreciate the contributions and achievements of the sales staff through appropriate reward
mechanisms
▪ Implementation of sales KPIs in accordance with company SOP

Sub D Supervisor at Abudawood Trading Company
  • Pakistan - Shekhupura
  • October 2015 to October 2018

▪ Handling the SubD’s Business Volume with 6.04 Msu in value 18.12 million
▪ To ensure the monthly sales Targets as per IVT
▪ Actively Manage the S&D Channel Pro Market
▪ Overseeing the OG inventory of S&D Channel distributors through (FIFO)
▪ Actively get the business Updates from distributors on daily basis
▪ Handling the 4 SR’s & 1 Biker (Spot Sale) in subd channel
▪ Actively Execution of the Secondary Sales-Coverage-Productivity-infrastructure
▪ Prepare the ROI’s of Distributors on Monthly basis
▪ Ensure the MVR & RR reports on daily basis
▪ To Visit the channel wise shops (WS-MM-HFS L, M, S)
▪ Perform all KPI’s (Volume Achievement-Weekly Phasing-Priority Brands-Coverage-Active GS)
▪ Ensure the daily market feedback & MI’s to line manager
▪ Ensure the distributors BTG plan on daily/weekly basis

Brand Ambassador at Pakistan Tobacco Company
  • Pakistan - Sahiwal
  • January 2015 to September 2015

▪ 1-2-1 Consumer Engagement on Daily Basis
▪ Generate Sales & Build the Premium Brands Image
▪ Interacting seamlessly with anybody
▪ Listening carefully to understand consumer concerns and offer a thoughtful response
▪ Speaking clearly and invitingly to encourage interaction
▪ Learning willingly as new products get developed or improved features become available

Sales Promotion Officer at Pakistan Tobacco Company
  • Pakistan - Okara
  • November 2011 to June 2014

▪ Ensure the product availability in market Place to ensure Maximum Shelf Space
▪ Coordinate to develop right POP mix in the Market both in-store & On-store
▪ Manage the Key Accounts & HoReCa Outlets
▪ Implementation of BTL activities in assigned territory
▪ Keep an eye on competition activities & Developing Market intelligence reports to line Manger
▪ Tracking OOS & Maintain Product Availability in Market
▪ Visiting Territory as per Fix Coverage Plans (FCP)
▪ Participation in Various Sales Promotion Shows & Floats Activities
▪ Execution of Pack Swap Sales to achieve the Sales Targets by CC

Education

Master's degree, BS (Business Administration)
  • at Virtual University Of Pakistan
  • August 2024
Bachelor's degree, Accounting and Commerce
  • at University of the Punjab
  • August 2009

Specialties & Skills

Public Relations
Team Leadership
Customer Service
Business Development
Marketing Mix
Target achieving
Team Development
People Handling
Team Building
Sales Planning
Distribution Management
IT Skills
Market Research
Product Development
Market Analysis
Sales Expertise
Product Launching
Strategic Planning

Languages

Urdu
Expert
English
Expert