Faridah Fareed, Digital Content & Range Leader

Faridah Fareed

Digital Content & Range Leader

IKEA Saudi Arabia & Bahrain

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, Information Systems Technology
Experience
12 years, 2 Months

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Work Experience

Total years of experience :12 years, 2 Months

Digital Content & Range Leader at IKEA Saudi Arabia & Bahrain
  • Saudi Arabia - Jeddah
  • My current job since August 2020

Lead the digital range team, plan and develop a web presence strategy that covers content, communication, and merchandising on the IKEA website and other digital platforms, and secure it executed in the most effective and efficient way, in order to fulfil the purpose of the digital commerce function.

Digital Merchandiser at IKEA Saudi Arabia
  • Saudi Arabia
  • October 2018 to August 2020

Merchandising of the range on all digital channels.
Monitor performance of digital channels and improve accordingly.
Ensure consistent IKEA look and feel across all digital touchpoints.

Corporate Communication Leader at IKEA Saudi Arabia
  • Saudi Arabia - Jeddah
  • April 2017 to September 2018

Responsible for all Digital Communication tasks.
Support business leaders to plan the most effective, appropriate communications activities and media for delivering key messages and information to internal audiences.
Motivate and encourage the team to work together to achieve a common goal.

Digital Communication Specialist at IKEA Saudi Arabia
  • Saudi Arabia - Jeddah
  • March 2016 to April 2017

- Responsible for IKEA internal digital channels.
- Provide ongoing recommendations and maintenance of the intranet and other digital platforms to ensure content accuracy and growth.
- Collaborate with internal departments to ensure proper online messaging and relevancy, and ensure consistency of messages across multiple channels.

IT Specialist at IKEA Saudi Arabia
  • Saudi Arabia - Jeddah
  • November 2013 to March 2016

 Responsible for diagnosing & resolving & providing 1st/2nd line support.
 Execute gap analysis to develop a better process
 Investigating and implementing ways of reducing calls to the Help Desk.
 Analyzing and prepare statistical reports for supervisors and managers.

Purchasing Coordinator at International Medical Center
  • Saudi Arabia - Jeddah
  • June 2012 to October 2013

 Assure the integrity of workflow between Purchasing department, Warehouse, Finance and IT.
 Data Analysis, statistical and reports
 Make recommendations and take actions to improve work.

Work Placement Program in Member Services Sector at Abu Dhabi Chamber of commerce & Industry
  • United Arab Emirates - Abu Dhabi
  • May 2008 to July 2008

• Update some parts of the chamber web site
• Reorganize and help in design two touch screen systems

Education

Bachelor's degree, Information Systems Technology
  • at Abu Dhabi University
  • September 2009

Interesting courses covered: - Data Mining - E-commerce - Knowledge Management - IT Project Management

High school or equivalent, Sciences
  • at 67th Secondary School
  • September 2004

Specialties & Skills

E commerce
Digital Marketing
eCommunications
Adobe Illustrator
Adobe Photoshop
Troubleshooting
Microsoft Office
Help Desk / Service Desk
Digital Marketing
Analysis
Design Thinking
Microsoft Visio & Project
Leadership
Web Editing
Data Mining
Innovation and Creativity
E commerce

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Social Computing (Certificate)
Date Attended:
April 2018
Human-Centered Design: an Introduction (Certificate)
Date Attended:
April 2018
SEO Search Engine Optimization Fundamentals (Training)
Training Institute:
UC Davis - Coursera
Date Attended:
July 2017
Introduction to Search Engine Optimization SEO (Training)
Training Institute:
UC Davis - Coursera
Date Attended:
May 2017
Digital Marketing (Training)
Training Institute:
Astrolabs Academy
Date Attended:
November 2017
Duration:
35 hours
PMP CLASSROOM TRAINING (Training)
Training Institute:
GreyCampus
Date Attended:
January 2017
Duration:
35 hours
Google AdWords Search Certification (Certificate)
Date Attended:
November 2017
Valid Until:
November 2018
Google Analytics Certification (Certificate)
Date Attended:
November 2017
Valid Until:
May 2019

Hobbies

  • Innovation
  • Traveling
  • New Technologies
  • Internet Surfing