Farooq Manzar

Developed and managed the annual marketing calendar, planning nationwide campaigns and ensuring successful implementation across all Aptech franchise centers in Pakistan.
Planned, executed, and monitored integrated marketing campaigns, including digital and traditional marketing initiatives such as bus branding, kiosks, outdoor advertising, on-ground activations, and promotional events.
Coordinated with franchise centers nationwide to ensure consistent brand communication and compliance with corporate marketing strategies.
Conducted regular marketing audits by reviewing social media performance, campaign execution, and branding standards across all centers, providing feedback and improvement recommendations.
Established strategic partnerships and collaborations with corporate organizations, educational institutions, and industry leaders to enhance brand awareness, recruitment opportunities, and long-term business growth.
Represented Aptech at technology exhibitions, education expos, and industry events, leading the marketing team, assigning responsibilities, and ensuring successful event execution.
Managed and monitored the corporate website, overseeing design improvements, user experience, functionality, SEO performance, website traffic, and conversion optimization.
Led and mentored the marketing team by setting objectives, introducing innovative marketing ideas, improving audience engagement, and ensuring timely execution of campaigns.
Planned and hosted podcasts featuring IT industry leaders, technology innovators, and corporate professionals to strengthen Aptechs thought leadership and increase brand visibility.
Collaborated with creative, content, and digital teams to develop marketing materials aligned with organizational objectives.
Analyzed marketing performance metrics and prepared strategic reports to support management decision-making.
Ensured brand consistency across all digital and offline marketing channels throughout the nationwide franchise network.
Researched emerging marketing trends, educational technologies, and competitor activities to identify new growth opportunities and improve campaign effectiveness.

Co-founded and scaled a full-service digital agency serving Hospitality, Food, Real Estate and Retail clients.

Cybernetic Shop ad account: 24 campaigns, PKR 684, 600 total spend, 1, 065, 873 reach, 3, 301, 991 impressions.
Delivered exceptional conversion results: Gulshan Inn (3, 583 messaging conversions at PKR 13.59/result), The
Nest Guest House (5, 219 conversions), Karachi Comfort Inn (4, 536), Sunrise Guest House (3, 350).
Designed and launched responsive websites and Shopify stores; managed Google Ads with Analytics tracking
alongside Meta campaigns.

Delivered advanced training in Digital Marketing, Frontend and Backend Development to students across multiple cohorts at Aptech Learning Pakistan.
Key Achievement — Global Competition Results:

🥇 1st Prize — Student won a Global Web Designing Competition representing Pakistan
🥉 3rd Position — Team of students secured 3rd place in a Global Web Designing Competition featuring 25+ countries and 600+ teams worldwide

These results reflect not just technical training but real competition-level preparation, mentorship, and execution under international standards.
Subjects Trained:

Meta Ads & Digital Marketing strategy
Frontend Development — HTML5, CSS3, JavaScript, Bootstrap, jQuery
Backend Development fundamentals
UI/UX design principles
Canva, CapCut & content creation tools

Responsibilities:

Conducted live project labs and campaign simulations
Mentored students for national and international competitions
Developed curriculum aligned with industry and global competition standards
Assessed progress through real-world project evaluations

Developed and executed comprehensive digital marketing strategies to increase brand awareness and lead generation.
Managed Google Ads, Meta Ads (Facebook & Instagram), and other paid advertising campaigns with a focus on maximizing ROI.
Planned and implemented SEO and SEM strategies to improve search engine rankings and organic traffic.
Managed social media platforms by creating content calendars, supervising content creation, and increasing audience engagement.
Monitored campaign performance using Google Analytics, Google Search Console, and Meta Business Suite, providing actionable insights through regular reports.
Managed digital marketing budgets and optimized campaigns to reduce cost per lead (CPL) and improve conversion rates.

Managed paid social media marketing and digital campaigns for multiple client accounts under The Alpha Group, covering E-commerce products including E-books and digital goods alongside service-based brands.
Responsibilities:

Created and managed Meta Ads campaigns across multiple client accounts simultaneously
Developed audience targeting strategies for E-commerce and digital product sales
Ran A/B tests on creatives, copy, and audience segments to improve conversion rates
Monitored daily campaign performance and adjusted budgets for optimal ROI
Delivered performance reports with actionable insights to clients
Collaborated with creative teams on ad visuals, copy, and content strategy
Managed brand presence across Facebook and Instagram for multiple clients

Delivered hands-on digital marketing and frontend development training to vocational batches, equipping students with practical, job-ready skills.
Subjects taught:

Meta Ads (Facebook & Instagram) — campaign setup, targeting & optimization
Google Ads — Search & Display campaigns
Content strategy & social media management
HTML, CSS & Responsive Web Design
SEO fundamentals & online brand building

Responsibilities:

Conducted practical lab sessions with live campaign simulations
Assessed student progress through real-world project evaluations
Simplified complex marketing and tech concepts for beginner-level students
Developed course materials and exercises aligned with industry standards