Farrah Ibrahim, Senior Social Media Manager

Farrah Ibrahim

Senior Social Media Manager

Swarmio Media - Etisalat Arena Esports

Location
Jordan - Amman
Education
Bachelor's degree, History and Politics
Experience
6 years, 6 Months

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Work Experience

Total years of experience :6 years, 6 Months

Senior Social Media Manager at Swarmio Media - Etisalat Arena Esports
  • Canada - Halifax
  • My current job since April 2023

- Write long- and short-form social media messages that attract new users and engage current users.
- Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly.
- Assist the content calendar creation and to integrate all the communication channels.
- Work with the Talent management team to monitor and integrate Influencer content in the schedules.
- Participate on the strategy development, work with designers, write copy, manage social communities, and analyze data.
- Help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions.

Talent Acquisition Manager at Geekay Group
  • Jordan - Amman
  • January 2023 to April 2023

- Scouting and acquisition of talent.
- Creating monthly streaming schedules.
- Monthly reports on talent deliverables.
- Creating and delivering talent, content plans, and pitches.
- Creating influencer marketing strategies to promote clients.
- Involvement in delivering client requirements & deliverables.
- Creating assessment approaches to identify and evaluate talent.
- Excellent communication skills at all levels of the organization and across talents.

Content Strategy at Agency Helix
  • United Arab Emirates - Abu Dhabi
  • October 2022 to December 2022

- Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
- Researching and staying up to date on the latest developments in terms of content trends and consumer behaviour.
- Performing content gap and audits to assess and determine how well existing content is performing and what type of content is necessary
- Creating, adjusting, and managing the editorial calendar.
- Establishing style guides that specify the writing style and tone needed to create engaging content.
- Developing a solid understanding of the target audience through online and traditional market research.
- Generate ideas around industry-related trending topics and nurture brand awareness.

Marketing Manager at The Burrow
  • Kuwait - Sabah as Salim
  • March 2020 to October 2022

- Develop annual marketing strategy for all subsidiaries.
- Present ideas and final deliverables to internal and external teams and communicate with COO about marketing plans, strategies and budgets.
- Manage all social channels of the company and content creation for social channels including but not limited to photography, videography and graphic design.
- Lead the execution of marketing initiatives from start to finish, leveraging internal support and driving collaboration.
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Write, edit and proofread marketing material for usage in different channels.
- Represent the company at all events.
- Brand and social media management.

Social Media & Communications Officer at Gymnazia
  • Kuwait - As Salimiyah
  • June 2019 to January 2020

- Brand management.
- Handled internal and external communications such as emails and newsletters.
- Prepared presentations for potential event sponsors.
- Developed marketing and communications materials.
- Content creation, campaign, events & marketing calendar management.
- Handled the company’s online presence and updated daily all social media
accounts.
- Worked with multimedia specialists to conceptualize and implement creative
content.

Assistant Manager & Social Media Specialist at British Linen
  • Lebanon - Beirut
  • October 2018 to February 2019

- Prepared quotations, invoices & packing list for shipping services.
- Organized filing system & handled emails daily.
- Managed local showroom and assisted on daily operational business.
- Handled all social media platforms for daily postings.
- Content creation & event management.

Social Media Manager at BBC Learning English
  • Lebanon - Beirut
  • May 2016 to July 2017

Education

Bachelor's degree, History and Politics
  • at Open University UK
  • April 2025

Currently a university student

Specialties & Skills

Decision Making Skills
Content Strategy
Analysis
Event Marketing
Brand Marketing
Content Creation
Adobe Creative Suite
Social media
Microsoft Office
Communications
Copywriting

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Native Speaker
Arabic
Beginner

Training and Certifications

Coaching Psychology (Certificate)
Date Attended:
October 2019

Hobbies

  • Video Gaming
    Certification in Coaching Psychology