Marketing Manager
J Chambers Capital
Total years of experience :22 years, 4 Months
A dynamic and results-driven marketing leader with a proven track record in steering the marketing strategies of diverse business units within a corporate group. Adept at developing and executing comprehensive marketing campaigns, fostering cross-functional collaboration, and driving brand success in competitive markets.
Responsibilities:
1. Strategic Planning:
Develop and implement comprehensive marketing strategies for each business within the group, considering the unique characteristics and goals of each.
Align marketing initiatives with the corporate group's overall business strategy and objectives.
2. Team Leadership:
Manage and lead a diverse marketing team responsible for multiple businesses.
Provide guidance, mentorship, and leadership to ensure the success of individual marketing teams.
3. Collaboration with Business Units:
Work closely with the marketing teams of each business unit to understand their specific needs, target audience, and market dynamics.
Foster collaboration and ensure a consistent brand image across all businesses within the group.
4. Budget Management:
Develop and manage the marketing budget for the entire group, allocating resources effectively to support the marketing needs of each business unit.
Ensure optimal return on investment (ROI) for marketing expenditures.
5. Brand Management:
Oversee and guide the development of brand strategies for each business unit.
Ensure consistent brand messaging and positioning across all companies within the group.
6. Campaign Development and Execution:
Lead the conceptualization, development, and execution of group-wide marketing campaigns.
Collaborate with individual business units to tailor campaigns to their specific markets and audiences.
7. Market Research:
Conduct market research across industries to identify trends, opportunities, and challenges.
Use insights to inform overarching marketing strategies and support the specific needs of each business unit.
8. Cross-Functional Collaboration:
Collaborate with other department heads, including sales, product development, and finance, to ensure alignment between marketing strategies and overall business objectives.
9. Performance Analysis:
Implement robust analytics and reporting mechanisms to track the performance of marketing initiatives across all businesses.
Use data-driven insights to optimize strategies and drive continuous improvement.
10. Stakeholder Management:
Build and maintain relationships with key stakeholders, executives, and business leaders within the group of companies.
Represent the marketing function in high-level discussions and decision-making processes.
11. Emerging Trends:
Stay abreast of industry trends, emerging technologies, and best practices in marketing.
Integrate innovative and effective marketing approaches to maintain a competitive edge.
Under the guidance and supervision of the Director of Marketing and within the limits of established Policies and Procedure of Barakat Foods Co. is responsible marketing activities by formulating marketing strategies and market research activities, thus aiming at increasing Barakat Food Co 's market share
1. Assist DOM in development and delivery of the annual Marketing plans and Marketing budgets in line with the BFC’s strategic priorities and revenue target.
2. Responsible for day-to-day execution and implementation of restaurant marketing and advertising initiatives for our individual restaurants.
3. Assist DOM in planning and execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and company positioning.
4. Drive the positioning of Restaurants, To Go, Catering and other brands on local market. Work with internal and external resources to define clear positioning for each outlet
5. Pro-actively identify relevant marketing partners for the company and manage these relationships profitably to raise brand awareness, drive demand, deepen loyalty and enrich brand experience.
6. Support operational departments with the creation of marketing collateral and tactical promotions
7. Work closely with Social Media Coordinator to improve Social Media strategy in line with the brand positioning of BFC. Specific focus on online reputation management and guest engagement.
8. Together with the guidance and support of the DOM liaise with the local agency to ensure effective communication is maintained in line with marketing strategy and key messages.
9. Professionally rollout Corporate Social Responsibility (CSR) of BFC in coordination with the management team in local society and food retail industry.
10. Provide constructive feedback to all departments, specifically in relation to the repositioning of the brands or activation efforts across all BFC.
11. Examine a campaign's (ROI) and produce concise report to DOM
12. Complete concept-testing for new products and perform extensive market research i.e. direct and indirect competitors
13. Evaluate market penetration and analyze marketing metrics to identify cause and affect relationships.
14. Create databases and capture market data and assess customers’ promotional needs.
15. Evaluate demographics, prices, distribution networks.
16. Create questionnaires and surveys and generate reports that analyze competition and customers.
17. Prepare various reports to DOM regarding marketing tactics, strategy, campaigns etc.
18. Other marketing related tasks as assigned by DOM.
Working as a Consultant and involved in providing objective advice, expertise and specialist skills with the aim of creating value, maximising growth or improving the business performance of clients.
Primarily concerned with the strategy, structure, management and operations of an organisation. In addition, assist by identifying options with recommendations, providing additional resources and/or the implementation of solutions.
Also operate across a wide variety of services such as business strategy, marketing, financial and management controls, human resources, information technology, e-business and operations, and supply-chain management.
JOB PROFILE
• Carrying out research and data collection
• Conducting analysis
• Interviewing client’s employees, management team and other stakeholders
• Running focus groups and facilitating workshops
• Preparing business proposals/presentations
• Spending the majority of time at the client's site
• Identifying issues and forming hypotheses
• Formulating and implementing recommendations/solutions
• Ensuring the client receives the assistance needed to implement the recommendations/solutions
• Managing projects and programmes
• Leading and managing those within the team, including analysts
• Larger leadership role in the management of client relationships
Functioning in the capacity of Market Analyst and Asst. Marketing Manager for the company and performing following tasks:
Gathering, Recording & Presentation of competitor activity information.
Developing Annual Promotion and Media plans. Developing and executing media plans in association with the Media Agencies.
Designing of the advertisements as per the guidelines of the dealer principle for all brands and corporate.
Manage events associated with the brand.
Development and Implementation of Brand Strategy.
Developing communication strategy based on the brand imperatives in association with the advertising agencies.
Co-ordinating: Co-ordinating with sales, accounts, sales promotion, developing an efficient sales system, administration and database management.
Involvement: Involvement in the implementation of a direct marketing programme.
Reporting: Reporting the daily working and the monthly achievements to the top management.
Working as a Customer Satisfaction Officer and managing the customer database. Besides this I am also involved in market analysis for competitor prices and specifications for various automobiles.
Functioning in the capacity of Key Account Executive and developing sizeable growth for the company through corporate accounts and performing following tasks:
Handling: Handling frontline responsibilities in the sales team being responsible for the assigned territory, with the help of telemarketing.
Co-ordinating: Co-ordinating with distributors, accounts, sales promotion, developing an efficient sales system, administration and database management.
Planning: Planning for sales targets and development of distributor network.
Reporting: Reporting the daily working and the monthly achievements to the top management.
Client maintenance: Maintaining the clientele through regular courtesy visits.
My excellent managing skills gave Jr. Sales Executives healthy working environment and helped in enhancing the performance of the whole team.
Other interesting activities
Organised exhibition of Xerox photocopiers and fax machines.
Market Research : A) Targeting customers to increase mobile connections.
B) Marketing Mobile equipments.
Achieved Outstanding performance in meeting target sales.
Market Development: Suggested many schemes to promote BPL Mobile resulting in increased number of connections.
Payment Collection : Collection of payments.
Product Promotion : A) Creating awareness of cellular phones and services.
B) Tracking competitor’s activities.
M.B.A.: Passed two years integrated degree course of Master of Business Administration offered by Shivaji University of Kolhapur [Maharashtra, India], with specializations in Marketing and Human Resource Management in the year 2000. Project Study: Prepared a project on customer satisfaction of F.R.P. sheets for Polytuff Industries, Bhopal and successfully completed it.
B.A.(MANAGEMENT): Passed three years integrated degree course of Bachelor of Arts in Management offered by Barkatullah University of Bhopal [M.P., India], in the year 1997. Done Similiar projects in the course