Fateh Amroune, Chief Digital Officer

Fateh Amroune

Chief Digital Officer

EP (Energie Perspective)

Location
France
Education
Master's degree, Strategy and Innovation
Experience
24 years, 4 Months

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Work Experience

Total years of experience :24 years, 4 Months

Chief Digital Officer at EP (Energie Perspective)
  • France
  • My current job since April 2015

Leading the digital transformation of EP (Energie Perspective) .
Developing the full digital strategy using OKR's method.
Acting as Chief Product Officer and introducing agile and lean practices to build the core product of the new business (Izigloo)
Leading the operational implementation of the strategy by managing the Customer Service, Marketing and
sales department to align the objectives, needs and resources.

Founder - VP Digital Product at Okurso Social Technologies
  • United Kingdom - London
  • October 2012 to April 2014

Oct. 2012/April 2014: CEO/Founder SmartEatOut by Okurso Social Technologies ltd, Oxford UK (dormant)
• Actions: o Build a company from scratch based on an business insight and consumer trends
o Create the business plan and the platform architecture from a functional angle.
o Convince a developer, a marketer and 3 experienced professionals (a tech company CEO, a CFO and a restaurant chain MD) to join the team.
o Identify internal and external skills to develop the platform (java, amazon, html5, and css)
• Results: o Prototype launched in January 2013 (3 months after the project start)
o Fully functional platform in June 2013.
o Active social media ecosystem with Meetup, Twitter, Facebook and Pinterest feeds.

Product Director at www.motilo.com
  • United Kingdom - London
  • December 2013 to March 2014

December 2013/March 2014: Product Director at www.motilo.com
• Customer journey analysis and recommendation, agile process improvement, business model ideas generation

Group Head /Product Owner Maps at European Directories London UK
  • United Kingdom - London
  • November 2011 to September 2012

Nov 2011/Sep 2012: Group Head /Product Owner Maps at European Directories London UK
• Challenges: o The platform serving 7 Operating companies I inherited was complex and unstructured with over 23 different suppliers, outdated mapping, low performance and an expensive in-house hosting.
o Competition for resources and power between each Opco and their fears about centralizing their product, and losing grips on them, made the challenge even bigger.
• Actions: o Diagnose the existing situation and bring awareness to the Opco about the underperformance of the existing platform.
o Build and communicate a shared vision for a better product.
o Define guidelines and set of actions to build a better platform (architecture design, RFQ)
o Identify, assess and select new technology partners (including names such as Google, Bing and other specialized providers)
o Lead an off-shore scrum team, based in Vienna, to build a new platform.
• Results: o New platform launched 6 months after the start of the project.
o Decrease the number of suppliers from 23 to 5.
o Increase performance of platform (e.g. routing calculation 10x faster)
o Gain of £800K/year from costs savings.

Senior Product Manager/Product Owner at Hibu at Yell Group
  • United Kingdom
  • June 2009 to September 2011

Jun 2009/Sep 2011: Senior Product Manager/Product Owner at Hibu (Yell Group) - Reading, UK
• Challenges: o I joined a company in crisis. Yell was losing grips on their main source of revenue: the print not compensated by digital revenues.
o Their web & mobile products were perceived outdated by the public.
• Actions: o Managing Scrum team, Product definition, feature specifications, wireframes development
o Identify, assess, select and managed third party supplier (RFQ, meeting, contract)
o Rebuild new mapping platform with innovative technologies.
• Results: o New mapping platform traffic increased from 200K to 1, 2M unique visitors/month.
o Integrate as a world premiere 3D mapping technology on a mapping platform (in collaboration with C3 a Sweden company acquired 2 years later by Apple)
o After this mission, the management ask me to take over the mobile team and develop with them the Yell mobile apps, an e-wallet apps and other prototype such as the 3D maps on IOs.

Program Manager/Product Owner at TomTom
  • Netherlands
  • September 2006 to May 2009

Sep 2006/May 2009: Program Manager/Product Owner at TomTom - Amsterdam, NL
• Led the product development of MapShare Program: a world premiere and a highly strategic project for the purchase of TeleAtlas by TomTom for €2.9 billion in December 2007.
• Led a varied team on a daily basis which included designers, offsite resources, software developers, IT engineers and testers.
• Played an instrumental role in the launch of scratch card products in shops, an e-commerce service, generating more than €10 million per year.
• Managed the technical relationship with HTC during the incorporation of TomTom software into its devices.

Project Manager at Masternaut (ex- Webraska)
  • France
  • April 2003 to September 2006

Apr 2003/Sep 2006: Project Manager (Professional Services) at Webraska - Paris, FR
• Project manager and customer interface for the national launch of Orange Navigation System (GPS)

Team Leader at Webraska
  • France
  • February 1999 to April 2003

Feb 1999/Apr 2003: Team Leader at Webraska - Paris, FR
• Team leader of an engineering team which build a geospatial platform, later sold to Yahoo.
• Developing location based platform in java

Education

Master's degree, Strategy and Innovation
  • at Oxford Said Business School
  • May 2013

Strategy Entrepreneurship and Innovation Globalisation & Strategy Strategy in Action

Master's degree, Management
  • at University of London
  • January 2010

Finance for Managers Management in Practice Marketing in Action Organisational Development and Learning People and Performance Personal Development and Learning Strategic Change The Leadership Challenge

Specialties & Skills

Startups Consulting
Location Based Services
Innovation
Project Management
Software Product Management
PRODUCT DEVELOPMENT
PROJECT MANAGER
location based services
Innovation

Languages

English
Expert
French
Expert
Arabic
Intermediate

Training and Certifications

Scrum Master (Certificate)
Date Attended:
February 2007
Valid Until:
January 9999