فاطمة العوين

+ execute marketing production activities for the approved creative outputs through digital
channels ensuring the delivery of external bound collaterals and communications, as well as
tracking and reporting of SAGIA and ’’Invest Saudi’ brands and media mentions through digital
channels, in order to contribute to the delivery of the annual operating plan within set KPIs,
agreed budgets and adopted policies and procedures.
+ Developing effective digital media buying strategies, and Negotiating ad space and time slots
+ Activating the digital media planning and identify target audiences and craft effective
international campaigns.
+ Analyze and report on external bound digital channel's content, design and user experience,
including SAGIA and ’’Invest Saudi’ websites, and ensure the development of required
enhancements

+ Assist clients to build digital strategies, plans and deliverables considering their specific
requirements.
+ Draft and review campaign digital advertising plans that help clients reach their strategic goals
- including the ability to help clients define success and what KPIs best help measure that
success.
+ Plan, execute, measure, and report digital campaigns including SEO/SEM and social media.
+ Monitor and analyze paid digital trends, investigate irregularities in performance, identify
strategic opportunities for improvement and present recommendations to optimize ROI and
improve campaigns.
+ Develop and execute intent/testing, e.g., A/B or multivariate tests, for key paid media
performance levers such as ad copy, creative, and landing pages.
+ Participates in brainstorming for the main creative campaigns and developing strategies for
such campaigns.
+ Participates in the development and preparation of short-term and long-range plans and
budgets.

+ Weekly reporting and preparing monthly reports to the senior management of the
company, evaluating and re-creating the creative content of the company non-
specialized in products and marketing, campaigning and coordinating with agencies,
managing and creating the contents of the YouTube channel, active participation in
iPhone 7 and Samsung S8, the largest two local annual campaigns, Running many
content and non-product-related campaigns.

+ Establishing Policies, Branding, Developing a Social Media Program Strategic Roadmap, Engaging
Employees, Case Studies, Tracking Daily Online Trends.
+ Plan, execute, measure, and report digital campaigns.
• Press