فاطمة بوحسن

• Developed and executed marketing campaigns across digital and traditional channels to enhance brand awareness and engagement.

• Managed social media content, marketing materials, and promotional campaigns in line with business objectives.

• Organized and attended networking events, exhibitions, and industry functions to increase brand visibility and generate prospective business opportunities.

• Built relationships with industry stakeholders and identified potential prospects through networking and market engagement activities.

• Conducted market research and competitor analysis to identify trends and support marketing strategies.

• Monitored campaign performance and prepared reports to measure effectiveness and optimize results.

Supported the General Manager in overseeing daily operations, strategic planning, and business growth initiatives. Led marketing and corporate communications activities, developed and executed marketing campaigns, managed key client relationships, and coordinated high-profile events from concept to execution. Collaborated with cross-functional teams to enhance brand visibility, drive revenue growth, and ensure successful delivery of events while maintaining high standards of client satisfaction.

Key Responsibilities:

* Assisted in overall business strategy and operational management.
* Led marketing, branding, and corporate communications initiatives.
* Managed client relationships and key accounts.
* Oversaw event planning, execution, and stakeholder coordination.
* Developed partnerships and identified new business opportunities.
* Supported training programs and organizational development initiatives.

- Preparing annual marketing plans for fashion brands and Meisei restaurant
- Development and execution of events and activities
- Develop strategic plans for both marketing & Public Relation Activities
- Development of key messages for all audiences to communicate our core brand identity;
- Manage media relations, research editorial opportunities and build relationships with key industry media;
- Maintaining social networks and website
- Advise on promotion material in conflict with public relations policy
- Develop and manage the communications& Marketing budget
- Advise on promotion material in conflict with public relations policy

- Assist preparation and achievement of the business plan in terms of sales, profitability and customer satisfaction as agreed with the management and commitments made to Principals, across vehicle sales and aftersales.
- Coordinating with the agency to assure social network channels are effective and useful for customers
- Assisting Marketing Manager in drawing up and implementing yearly marketing plans
- Supporting in the development and execution of dealer events and activities, including product launches, drive days, track days, product displays, and sponsorships
- Coordinating advertising campaigns (e.g. plan development, negotiations, booking and selecting media, artwork creation, payments and support administration etc…)
- Communicating, organizing, following up and reporting on press releases / announcements
- Assisting in developing and executing of marketing plans for each specific brand
- Monitoring and preparing of marketing quarterly and yearly plans and spending review
- Overseeing artwork and production of marketing collateral
- Preparing direct mailing activities including mail merge and printing of personalized letters, labels and envelopes
- Managing marketing activities including post-marketing event entries and effectiveness checks (including: presence of the events, customer and prospect acquisition rate, customer loyalty)
- Responsible for coordinating the buying & payment function of marketing
- Supporting and working with the sales team to maximize sales and customer satisfaction and loyalty
- Responsible for research, following up, and updating companys online social network pages, e.g. Facebook, Twitter, and company website
- Writing press releases in both Arabic and English when required
- Preparing a presentation after each event with all the results including the cost break down
- Making sure the name of the brand meets the corporate identity standards
- Preparing marketing financial report
- Building corporate relationships with other organization for partnerships

- Writing Columns
- Writing articles
- Interviewing players
- Helping translate English documents which needs to be in Arabic

- Arranging for effective distribution of marketing materials.
- Maintaining and updating mailing databases.
- Attending seminars and exhibitions
- Monitoring competitor activity.