Account Executive
INSIGNIA WORLDWIDE
Total years of experience :2 years, 11 Months
Insignia is a specialist branding and PR agency in Dubai providing integrated marketing and communications strategies for the luxury hospitality industry, airlines, F&B and property sector. As an account executive and being supervised by my manager, we used to create and drive change through brand strategy, design and communication. I was the link between clients and Insignia team (graphic designers, Website Developers, IT department, Creative team, copy writers etc).
As I am a Digital passionate I did two Social Media Audits for one of our luxury hotel clients, called ¨Soneva¨ using ¨Quintly¨ tool to know their Social Media current situation measuring the Interaction & engagement rate, followers, type of publications, frequency of posting on their different platforms, such as Facebook Twitter, Instagram or YouTube among others.
Avant Communication is a brand building and communication company headquartered in Dubai that provides integrated marketing solutions from brand strategy and logo development, to website building, social media and campaign development.
At Avant Communication, my key responsibility was to assist with the development of client campaigns, digital (website & social media) and brand development.
Responsibilities: Account Executive
Meeting and liaising with clients to discuss and identify their brand, marketing & business requirements
Working with agency colleagues to devise strategic brand development & marketing campaigns that meets the Client brief and budget
In collaboration with the agency’s team, to plan, design and present strategic and creative presentations to the client
Working with the Account Manager to brief media, creative and research staff, and assisting with the formulation of marketing research strategies
Liaising with, and acting as the link between, the client and agency by maintaining regular contact with both, ensuring that communication flows effective
Negotiating with clients and agency staff about the details of campaigns
Presenting creative work to clients for approval or modification Handling budgets, managing campaign costs and invoicing clients Writing client briefs and status reports Monitoring the effectiveness of campaigns
Undertaking administration tasks
Arranging and attending client meetings
Responsibilities: Junior Business Development
Developing pitch presentations, along with other agency staff
Assisting Business Developer Director for developing and maintaining commercially productive relationships with both new and old clients
Identifying sales lead and developing business strategies to approach and create business opportunities
Performing market & key competitors research
Generating new business opportunities both in face-to-face meetings and over the phone
Writing up concise, value-based sales proposals
Replying to all customer enquiries in a timely and accurate manner
Developing and maintaining a database of all contacts
• Preparation of Social Media Marketing plans with several strategies and objectives to build branding
awareness to the events.
• Event coordination for Dubai Marine Resort & Spa "The World Cup Lounge "
• Direct contact with all the clients & suppliers.
• Coordination with client's to provide merchandising at the event.
• Developing, organising, planning and promoting OMExpo (Online Marketing Expo, IFEMA, Madrid)
• Creating promotional material for the event.
• Interviewing and recruiting hostesses, photographer, Press media, and all the require staff for the event.
• Ensuring an excellent relationship with the clients and sponsors.
• Daily monitoring and analysis of communication platform internal and external, such as blogs,
forums, Facebook, Twitter and other social networks for clients like Starbucks, Shiseido, IE
Business School, La Tagliatella, Cash Converters and many more.
• Daily support to the Community Management Department.
✔ Planning posting (editorial calendars)
✔ Active conversation with the followers.
✔ Creating blogs content.
http://www.hydrasocialmedia.com/blog/claves-exito-creatividad-online/
✔ Creating infographics.
• Working with Facebook, Wordpress, hootsuite, PickToChart Infographics, Brandwatch adquiring a
high level.
Today all brands, if you can reach your target audience, need to have a digital business strategy and constant communication on the Internet, as more and more users are more receptive to the role of the Internet as a communication channel. The main objective of the program is to provide a theoretical vision - practice all functions and applications of Digital Marketing and Internet Business Communication in today's market. In turn, another objective is the development and implementation of strategies and tactics related to the role of business in the Web 2.0.
Many companies are organizing to grow and grow their online communities in an independent manner or through different social networks. In this environment, the Community Manager listed as the person to build, grow and revitalize these communities around a brand or cause, thanks to the efficient management of communication Online
Technical Assistant in Graphic Design
The five years program approaches all aspects of marketing and PR. The last two years have a special emphasis on: •Communication Strategies in the area of Public Relations: Main purpose of this module is the understanding and critical valuation on the application of correct strategies to be applied by the PR team in order to achieve the given objectives. The module focuses as well in the areas of risk evaluation, management of potential challenges and identification and implementation of the adequate strategy during the marketing and promotion of merchandises. •Marketing Strategies: Development and creation of the optimal communication and marketing strategies during the promotion of diverse product, service or brand.