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Fatima Hashesh, Senior Digital Marketing Specialist

Fatima Hashesh

Senior Digital Marketing Specialist·ASHHALAN KSA

Egypt

Bachelor's degree, Foreign trade

Work experience

Total years of experience: 5 years, 11 months

Senior Digital Marketing Specialist

August 2025 - Present

ASHHALAN KSA

Riyadh, Saudi Arabia

August 2025 - Present

• Spearhead comprehensive organic social media strategies and content planning across diverse platforms to enhance brand visibility.
• Leverage platform analytics to assess content performance, driving optimization of engagement and reach metrics.
• Coordinate and manage content publishing calendars, ensuring seamless brand consistency and alignment with marketing goals.
• Supervise the creation of SEO-friendly product content for e-commerce platforms, boosting search visibility and conversion rates.
• Transform performance data into strategic insights, implementing actionable improvements that elevate content effectiveness and audience interaction.

Company industry:
Paper & Paper Product Manufacture
Job role:
Marketing and PR

Social Media Specialist

January 2025 - August 2025

Maison De Maa (Maa Al Thahab – Majouri – Aqua Dor)

Cairo, Egypt

January 2025 - August 2025

• Spearheaded social media management across KSA, UAE, Egypt, and Iraq, enhancing brand visibility and engagement.
• Developed and implemented innovative content strategies that resonate with luxury brand positioning, driving audience engagement.
• Cultivated strategic influencer partnerships, leading to successful campaign execution and increased brand reach.
• Analyzed KPIs and engagement metrics to identify trends, optimizing content performance and audience interaction.
• Leveraged insights to refine digital marketing strategies, contributing to overall brand growth and market presence.

Company industry:
Perfume & Cosmetics
Job role:
Marketing and PR

social media specialist

September 2021 - November 2024

sylndr

Cairo, Egypt

September 2021 - November 2024

• Crafted and scheduled compelling organic content across multiple platforms to drive audience engagement and growth.
• Designed and implemented innovative social media strategies that significantly bolstered brand reputation and visibility.
• Spearheaded community management efforts, effectively addressing customer inquiries and mitigating potential crises.
• Monitored key performance indicators (KPIs) and generated comprehensive performance reports, providing actionable insights for continuous optimization.
• Collaborated with cross-functional teams to align social media initiatives with broader digital marketing goals, enhancing overall campaign effectiveness.
• Leveraged analytics tools to assess content performance, driving data-informed decisions for future strategies.

Company industry:
Automotive Repair, Spare Parts, & Support Services
Job role:
Marketing and PR

Content Creator

June 2020 - August 2021

Taager

Cairo, Egypt

June 2020 - August 2021

• Crafted and scheduled compelling organic content across diverse platforms to drive audience engagement and brand loyalty.
• Formulated and executed innovative social media strategies aimed at elevating brand reputation and visibility.
• Spearheaded community management initiatives, effectively addressing customer inquiries and navigating potential crises with poise.
• Analyzed KPIs and generated detailed performance reports, providing actionable insights for continuous optimization and growth.
• Collaborated with cross-functional teams to align social media efforts with overall marketing objectives, enhancing brand consistency.
• Leveraged data-driven insights to refine content strategies, resulting in improved audience reach and engagement metrics.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Education

Helwan university

May 2020

May 2020

Bachelor's degree, Foreign trade

Egypt

Skills

ANALYTICS
Intermediate
ANALYTICS
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
COMMUNITY MANAGEMENT
Intermediate
COMMUNITY MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate

Languages

English
Intermediate
Arabic
Beginner