Country Brand Manager
Madi International
مجموع سنوات الخبرة :9 years, 3 أشهر
Researching and analyzing consumer behavior, market
trends and competitor activity
Successfully managed cross-functional teams, fostering
collaboration, and delivering remarkable results in brand
development and marketing campaigns.
Planning and executing marketing initiatives including
campaigns, events, sponsorships and corporate social
responsibility programs
Building brand awareness and increasing brand value and
profitability
Oversee budgeting and resource allocation for marketing
efforts, optimizing ROI and cost-effectiveness.
Managed Profit and Loss (P&L) responsibilities, ensuring
financial targets were met and expenses were within
budget.
Developed and executed comprehensive brand strategies
to enhance brand recognition and meet organizational
objectives
Collaborate with creative agencies and designers to create
brand materials that aligned with brand guidelines
Develop and implement comprehensive e-commerce
strategies aligned with business objectives.
Oversee the design, functionality, and performance of the
company's e-commerce website.
Collaborate with web developers to ensure a user-friendly
and visually appealing online platform.
Manage product listings, ensuring accurate and compelling
product descriptions, images, and pricing.
Collaborate with the marketing team to execute online
marketing campaigns, including SEO, SEM, email marketing,
and social media.
Utilize data analytics to measure the effectiveness of digital
marketing efforts.
Oversee inventory levels, ensuring accurate product
availability and timely updates.
Collaborate with the supply chain and logistics teams to
optimize inventory processes.
Identify and negotiate partnerships with third-party
platforms and vendors (Noon, Amazon)
Manage relationships with key e-commerce partners.
Handle all brand communications and negotiations with
international and local suppliers
Responsible for building one or more brands across the
company work field in the GCC as per the strategy set and
client expectations
Conduct market research studies which cover all related
business aspects such as market dynamics, competitive
analysis and price collections
Ensure responsible testing and brand evaluation especially
for new line
Conduct regular inventory analysis, identify product
movement, excess stock, and set plans accordingly
Always maintain cost efficiency while not exceeding the
approved budget
Increasing product sales and market share.
Provide recommendations for optimizing campaign
performance based on data analysis.
Collaborate with the marketing team to develop
forecasting models for sales, trends, and campaign
outcomes.
Analyze customer demographics and behavior to create
targeted marketing segments.
Assist in developing personalized marketing strategies
for different customer segments.
Utilize statistical methods to draw meaningful insights
from large datasets.
Provide technical support to the sales team and
customers.
Contribute to product demonstrations and presentations.
Develop deep product knowledge and assist in proposal
development.
Address technical concerns during the sales process.
Provide training to customers on product usage.
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Senior Project Winner in Robotics