Marketing Manager
Al Walemah Group, Catering Services
Total years of experience :11 years, 10 Months
• Proactively finding opportunities and leads for business growth by being closely in touch with clients.
• Proactively solicit and secure new business through networking, solicitation, site inspections and outbound sales calls.
• Planned, upsold, and detailed the meeting/function with the client including space requirements, times, equipment, menus, themes/decorations, etc. Completed the contracts, prepared the appropriate paperwork, including banquet event orders, coordinated with the appropriate departments in the company, and resolved any issues, complaints, and problems to ensure a positive experience at the property and customer satisfaction
• Maintaining up-to-date knowledge of corporate/procedures and products and the competition's product, strengths, and weaknesses to continually improve sales strategies and the achievement of goals.
• Prepared proposals and/or contracts to advise prospective customers of meeting space and/or banquet dates, space availability, details of the program, and food & beverage minimum requirements.
• Ensuring all agreements (sales contracts) follow the established company policies and procedures and are based on sound commercial judgment.
• Assisted in organizing all details of the Banquet Event Order ensuring all arrangements were confirmed and communicated to the Banquet Department, Chef, Food and Beverage Manager.
• Attending weekly revenue meetings with the sales team and stakeholders and being able to give a financial projection for the segment as well as a backing strategy.
• Maintained company compliance with local, state, and federal laws, in addition to established organizational standards.
• Monitored and handled employee claims involving performance-based and harassment incidents.
• Facilitated onboarding sessions and on-the-job training for new hires, bolstering employee job position knowledge and skillset.
• Implemented standardized programs and policies, driving smooth operations, employee retention and engagement.
• Led decision-making and implementation of HR policies, procedures, programs and functions.
• Guided leaders and employees on company policies, programs, benefits and salary administration.
• Developed focused training programs, leadership pipeline and succession plans.
• Reviewed business goals to recommend new HR approaches, policies and procedures for continual improvements focused on meeting business objectives and enhancing productivity.
• Managed employee disputes by employing conflict resolution techniques.
• Oversaw legal compliance with federal, state and local laws and regulations in addition to compliance with company policies and procedures.
• Evaluated employee onboarding programs and presented strategic improvement recommendations to upper management.
• Motivated employees through special events and incentive programs
• Assisted in the development, creation, documentation, and management of company policies and procedures, in alignment with company values and operational needs.
• Unified Manpower planning with all justifications, departmental Objectives, and Challenges at the company level, and secure Top Management approval.
• Checking and monitoring recruitment scheduling and deliverables. Following up on requests, budgeted Headcount, quality of deliverables, and performance of the recruitment unit. Confirm packages before finalizing the recruitment and securing approval.
• Reporting to executive management and attending company board meetings acting as a member of HR.
• Coordinating and supporting the overall payroll cycle by preparing and calculating payroll inputs, preparing the salary transfers, and addressing all employee queries regarding salary-related questions.
• Designing a new Performance Management System to be implemented for all positions in the corporate as well as all operating entities based on KPIs.
• Reviewing and developing the scope and architecture of the C&B structure to ensure and optimize its perceived value in the eyes of the employees.
• Ensuring that disciplinary action and terminations were executed fairly and correctly as per company policies and procedures.
• Ensuring the best work and life conditions as per MOHRE guidelines (labor camps, executive leaders' accommodation) and making sure of total adherence and successful compliance with the ISO.
• Define competencies and KPIs.
• Implementing the HR strategy/plan, aligning it to business goals, and defining key initiatives that will deliver improved performance across the organization.
• Collaborating with the Senior Management team to review existing HR/people practices and take responsibility for proposing and implementing improvements that enhance employees' company performance.
• Advising, and supporting management to effectively manage performance, development, and welfare in line with legislation, policy, and best practice. Identifying, designing, and delivering HR initiatives that improve people and company effectiveness.
• Managing their business units' succession planning and talent management processes, including; staffing reviews, supporting the performance management process, and facilitating new employee on-boarding.
• Writing and controlling the Training budget and reporting on current and future costs and initiatives.
• Managing the update of UAE & GCC Employment Policies in partnership with the Legal Team.
• Maintaining pertinent records and required training documents for compliance with government standards and certifications - Police, Abu Dhabi Court, etc.
• Prospecting and generating leads through various channels, including cold calling, email campaigns, and social media.
• Developing and maintaining relationships with clients, providing excellent customer service, and addressing their concerns.
• Meeting and exceeding monthly sales targets and KPIs.
• Collaborating with the sales team to identify new sales opportunities and strategies for improving sales performance.
• Staying up-to-date on industry trends, training programs, and certification requirements to provide informed recommendations to clients.
• Partnering with the EFQM training provider and ISO team to improve product, process & service quality.
• Developing and promoting policies that support the recruitment and retention of skilled staff
• Develop needs forecasts (future requirements for managerial and leadership positions)
• Formulating, directing, and coordinating marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Collaborating with the Senior Management team to review existing HR/people practices and taking responsibility for proposing and implementing improvements that enhance employees' company performance.
• Overseeing operational HR delivery including employee queries and Emergency support.
• Directing the hiring, training, and performance evaluations of marketing and sales staff and overseeing their daily activities.
• Evaluating the financial aspects of product development, such as budgets, expenditures, researching and development appropriations, and return-on-investment and profit-loss projections.
• Achieving sales training operational objectives by contributing sales training information and recommendations to strategic plans and reviews
• Negotiating contracts with vendors or distributors to manage product distribution, and developing distribution strategies.
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