Fatin Said

Strategic Planning and Campaign Execution: Spearhead integrated marketing and communications strategy across EMEA, aligning with regional business objectives and revenue goals.
Executed multichannel campaigns that increased brand visibility and supported double-digit revenue growth in priority markets.
Brand Messaging and Content Strategy: Led content and brand messaging strategy across digital and media channels, strengthening executive positioning and brand consistency.
Delivered high-impact narratives that improved stakeholder engagement and enhanced brand reputation across 15+ markets.
Market Insights and Competitive Intelligence: Conducted in-depth market analysis and competitive benchmarking to shape regional go-to-market
strategies.
Stakeholder and Media Relations: Cultivated strategic relationships with tier-1 media, government stakeholders, and industry partners.
Secured consistent executive visibility and thought leadership coverage, positioning Sabre as a trusted voice in the tech and travel space.

Designed and implemented an annual marketing strategy aligned with global brand standards, resulting in a 15% increase in brand visibility and 10% uplift in
F&B revenue.
Collaborated with F&B, Spa, Events, and Sales teams to develop targeted
promotional campaigns that boosted revenue.
Drove event planning and digital marketing execution, increasing local market
engagement.
Acted as brand ambassador, strengthening media relationships and internal
brand alignment.

Maximized business results, attracted and retained guests and members and
increased brand awareness within target markets.
Set and executed marketing & communication plans and budget that are aligned
with the global brand guidelines.
Identified and maintained regular competitor and market trend analysis to
deliver competitive customer products and services.
Organized promotional events and press conferences to promote the brand and
its outlets.
Prepared, reviewed and edited materials including media releases, reactive
statements, blogs, online content, talking points and social media campaigns.

Pre-launch experience - Entertainment and TV channels.
Developed new identity, brand and guidelines for Al Arab news channel.
Established and executed pre-launch advertising and communications plan.
Created awareness campaigns by engaging media contacts, association
memberships, trade groups, employees and government officials.
Headhunted and recruited the right talents for the news channel and helped hire
six of the top executive management team.
Wrote collateral, website content, press releases, and arranged for media
interviews with stakeholders.