Digital Communications Manager
Dubai Airports
مجموع سنوات الخبرة :21 years, 5 أشهر
Develop and lead the delivery of the B2C digital transformation strategies; building the programme roadmap and coordinating with stakeholders across the company to ensure their effectiveness and encouraging adoption of relevant technology into the corporate culture. Work closely with all other departments to ensure that digital offering is fully integrated.
Explore and integrate innovative technologies such as web bot, artificial intelligence, AR, automation and machine learning into DA digital channels. Execute and champion global user experience best practices.
Owns the overall User Experience vision, strategy, UI specs and wire-frames and prototypes at various levels of fidelity. Directs the User Experience developers to deliver strategic, innovative end-to-end user experiences that optimise user needs, business goals, and technological realities across digital platforms.
Plan and lead the integration of APIs, SDKs or any third-party application to DA digital platforms and insure effective use of the service through data analytics and insights.
Drives digital activities throughout the company building understanding and optimization throughout the organization while managing the external agencies as required. Building the Dubai Airports brand through digital channels, growing awareness and engagement, and driving revenues by leveraging existing digital channels and expanding into new channels. Digital marketing strategy development and implementation for Dubai airport digital platforms.
Responsible for working with the BT Change Board and National Agenda team to coordinate requests for estimation and resourcing for projects related to Smart Dubai, Dubai 2021 and 10X strategy which are linked to/impact digital
Identify opportunities for promoting social media channels and integrating content into DA digital channels.
Digital marketing strategy development and implementation for Dubai airport digital platforms
End to end management of Dubai Airports digital channels.
Full management of Dubai Airports mobile app on iOS and android. Fully managed the development, integration and the launch of the mobile app and managing all upcoming development phases.
Work closely with all other departments to ensure that digital offering is fully integrated
Overlook and work closely with third parties for Dubai Airports website monitoring and support 24/7
Identify digital marketing trends and key opportunities for innovation, both online and offline.
Manage social media channels and Assist in the development of social strategy and content
Manage PPC, display, SEO, affiliate and email marketing campaigns
Monitor, track, analyse and report the web traffic for all sites and oversee the launch of new pages and content and adjusts strategies as appropriate.
Manages the development and implementation of new website features.
Manage Dubai Airports’ overall website and intranet portal content and e-services.
Evaluate all Marketing & Corporate Communications Unit hardware & software requirement and plan the IT budget of the Unit
Organise and manage meetings with all managers and sections heads of Marketing to plan the Directorate goals of the year and make sure that the sections are working on the goals to achieve them.
Oversee and be accountable for projects through the airports appointed digital delivery partners to deliver digital programs and initiatives to engage target audiences, build brand loyalty and increase commercial revenues
Monitoring and Reporting - Identify and utilize appropriate analytics tools to measure digital effectiveness and make recommended adjustments
Manage the GIS support team for Dubai municipality to provide the latest technology for Dubai Municipality staff and stakeholders to produce high standard maps of Dubai.
Manage the division budget and Hardware/software purchases and contracts.
Manage the GIS website.
Strategic project management, Business Models, Strategic change, Quality Management & Engineering, Research Philosophy and Practice
SEO, mobile marketing, digital display advertising, Pay per click marketing, social media marketing