Fatma Zahra Ben Mosbeh

• Analyzing brand positioning and customers insights
• Managing timelines with the retailers
• Developing and implementing marketing objectives and strategies that drive long term profitable growth
• Establishing and maintaining marketing budget
• Measuring and reporting performance of all marketing campaigns, and assessing ROI and KPIs
• Leading calendar development with 360 launch activations across strategic core categories
• Seeking knowledge of the competition through store visits
• Leading and managing sales force
• Organizing training session for retailers and beauty consultants
• Monitoring products distribution
• Organizing and leading PR events of each brand
• Guiding the creation of compelling content that reflects the brands luxury positioning, including advertising,
social media, and PR materials
• Reviewing and providing input on P&L
• Working closely with other departments to ensure alignment and execution of brand strategies

• Setting the marketing strategy of the brand
• Establishing and maintaining marketing budget
• Analyzing the potential of new products by making recommendations based on sales and profit analysis
• Developing key performance indicators to monitor brand performance
• Managing the sales force
• Developing new brands within cosmetic field
• Training the technical and sales team
• Planning and maintaining a content calendar in alignment with marketing campaigns
• Developing engaging and relevant content for various social media platforms
• Developing and implementing a comprehensive social media strategy

• Leading calendar development with 360 launch activations across new and strategic core categories
• Actively seeking knowledge of the competition through store visits
• Reviewing and providing input on P&L
• Developing and implementing a comprehensive social media strategy
• Providing detailed reports to managers each month
• Managing the sales force
• Collaborating with cross-functional teams to deliver on-time and on-budget projects and initiatives
• Monitoring products distribution
• Establishing and maintaining marketing budget

• Cooperating with the artistic director during the launch of new collections
• Organizing international fairs such as WHOS NEXT
• Supervising the development and the launch of new products
• Ensure brand consistency across all touchpoints and channels

• Achieving individual and team targets
• Advising the clients about the brands products
• Training the sales force
• Preparing specific outfits to VIP clients
• Presenting, arranging and displaying items in stores and shop windows

• Promoting the center by visiting textile and clothing factories all over Tunisia
• Achieving growth and hitting sales targets
• Identifying emerging markets
• Representing the center by attending fairs and exhibitions
• Monitoring customers all over the process
• Analyzing market trends and competitor strategies
• Planning, directing and coordinating marketing efforts