فاطمة محمد

Marketing & Brand Management
‣ Led integrated marketing campaigns for Lenovo Kuwait - owning end-to-end campaign strategy, seasonal promotions, bundle offers
and campaign landing pages to drive brand awareness and accelerate online conversions.
‣ Directed monthly paid media budgets across digital channels - defining audience segmentation, overseeing campaign performance,
and continuously optimising spend allocation to maximise reach, engagement and ROI.
‣ Led cross-functional content strategy across all touchpoints - social media, reels, website banners and campaign creatives - maintaining
brand consistency and driving audience engagement.
‣ Coordinated the end-to-end execution of the Lenovo kiosk activation in collaboration with the event agency.
‣ Managed media and influencer partnerships, coordinating content execution and on-ground activations to enhance Lenovos brand
visibility and customer engagement.
‣ Conducted competitive pricing research across the Kuwait market to benchmark products and refine promotional strategies.
‣ Managed Lenovo WIBI e-commerce platform on Shopify, overseeing product listings and promotional updates.
‣ Led end-to-end setup of Lenovo Lounge brand experience space, ensuring alignment with global brand standards.
‣ Monitored Lenovo category performance, sales trends and stock movement - tracking slow-moving items and implementing corrective
actions to maintain healthy inventory flow.
‣ Analyzed sales and market trends to support category decision-making and defined promotional SKUs to drive category growth.
‣ Conducted competitive pricing research across the Kuwait market to benchmark products and refine promotional strategies.
‣ Owned end-to-end reporting across all levels - from weekly sales updates to business review presentations shared with key
stakeholders

‣ Planned and executed marketing campaigns promoting airline routes, services, loyalty programmes and seasonal promotion - owning
the yearly marketing calendar and budget.
‣ Drove branding strategies for all passenger-facing products - comfort kits, headsets and amenity items across all cabin classes.
Monitored content performance and coordinated influencer collaborations to boost brand visibility.
‣ Led GUI branding for Kuwait Airways new aircraft fleet (A320NEO & A330-900) - defining the visual and UX direction for onboard
screen interfaces in collaboration with technology vendors.

International Supplier Engagement & Travel
‣ Travelled internationally for supplier selection, product quality reviews, and final sign-off; represented Kuwait Airways in supplier
negotiations ensuring all products met aviation safety standards and brand guidelines.

‣ Managed event logistics, vendor communications and on-site execution.
‣ Executed corporate events for IBM, Oracle and HSBC at leading hotels in Kuwait.