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فاطمة خالد, Content Specialist

فاطمة خالد

Content Specialist·Project Expert

Egypt

Bachelor's degree, Arts and Education

Work experience

Total years of experience: 4 years, 8 months

Content Specialist

January 2024 - Present

Project Expert

Al Kuwait, Kuwait

January 2024 - Present

• Developed comprehensive content strategies for brands across various industries, tailored to local
market trends and audience preferences in the GCC region
• Created and scheduled engaging content for social media platforms, ensuring alignment with brand
voice and business goals
• Monitored content performance through SEO and engagement metrics, optimizing strategies to drive
better results
• Analyzed country-specific trends and cultural nuances to craft content that resonates with the local
audience
• Collaborated with teams to create industry-specific content, ensuring it met the needs and interests of
target demographics
• Optimized website navigation through effective information architecture design and user experience
improvements.
• Developed engaging copy for various platforms, resulting in increased audience engagement and
retention.
• Utilized data-driven insights to inform content creation efforts, leading to better-targeted messaging
that resonated with target audiences.
• Collaborated with cross-functional teams to ensure consistency in brand messaging across all channels.

Company industry:
Consumer Electronics

Content Creator

January 2025 - January 2026

Egyserv

Cairo, Egypt Remote

January 2025 - January 2026

• Assisted in developing a comprehensive social media strategy that
supported overall business goals and objectives.
• Led brainstorming sessions with internal stakeholders to generate creative
ideas for new content initiatives targeting specific audience segments.
• Optimized website traffic by implementing effective SEO techniques and
keyword optimization in content creation.

Company industry:
Banking

Content Specialist

June 2025 - December 2025

360 BP,

Cairo, Egypt Remote

June 2025 - December 2025

Develop and write comprehensive course materials, presentations, and
supporting documents.
Create and manage email campaigns for communication and marketing.

Company industry:
Accounting

Content Strategist & Social Media Specialist

November 2024 - April 2025

Army Agency

Medina, Saudi Arabia

November 2024 - April 2025


Conduct in-depth research and analyze the target audience for each project.
Identify suitable content based on audience preferences and platform algorithms.

Company industry:
Business Support Services

Content Strategist

May 2024 - March 2025

Egyserv

Cairo, Egypt

May 2024 - March 2025

• Assisted in developing a comprehensive social media strategy that supported overall business goals and
objectives.
• Led brainstorming sessions with internal stakeholders to generate creative ideas for new content
initiatives targeting specific audience segments.
• Optimized website traffic by implementing effective SEO techniques and keyword optimization in
content creation.
• Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain
competitive in the digital landscape.

Company industry:
Medical & Healthcare Equipment

Content Strategist & Social Media Specialist

November 2024 - January 2025

Army Agency,

Damad, Saudi Arabia Remote

November 2024 - January 2025

• Research & Strategy Development
Conduct in-depth research and analyze the target audience for each
project.
Identify suitable content based on audience preferences and platform
algorithms.
Develop a comprehensive social media marketing strategy tailored to each
client.
• Content Planning & Execution
Create a detailed content plan with a well-structured calendar.
Collaborate with the team to ensure seamless execution of marketing
plans.
Optimize content performance to achieve the best possible results.
Multi-Industry Campaign Management
Manage multiple projects across diverse industries in the Saudi market.
Continuously monitor trends and adjust strategies for maximum impact.

Company industry:
Business Support Services

Social Media Specialist

January 2023 - January 2025

Progect Expert

Al Kuwait, Kuwait Remote

January 2023 - January 2025

• Developed comprehensive content strategies for brands across various
industries, tailored to local market trends and audience preferences in the
GCC region
• Created and scheduled engaging content for social media platforms,
ensuring alignment with brand voice and business goals
• Monitored content performance through SEO and engagement metrics,
optimizing strategies to drive better results
Collaborated with teams to create industry-specific content, ensuring it met
the needs and interests of target demographics
Developed engaging copy for various platforms, resulting in increased
audience engagement and retention.

Company industry:
Construction & Building

Social Media Marketing Specialist

January 2022 - January 2024

Care services

Cairo, Egypt

January 2022 - January 2024

Managed and executed social media strategies for Facebook and LinkedIn platforms, driving

engagement and enhancing brand visibility
• Created compelling content, including articles, blog posts, brochures, and company profiles, to support
marketing campaigns and brand identity
• Utilized CRM software to streamline customer relationships and optimize communication across
digital channels
• Analyzed data and tracked key performance indicators (KPIs) to evaluate content performance and
suggest improvements
• Coordinated and maintained email communication, ensuring timely responses and accurate data
logging
• Collaborated with cross-functional teams to ensure content alignment with overall marketing and
business objectives

Company industry:
Security & Fire Systems

Social Media Marketing

January 2022 - January 2024

Care Services,

Cairo, Egypt

January 2022 - January 2024

• Managed and executed social media strategies for Facebook and
LinkedIn platforms, driving engagement and enhancing brand visibility
• Created compelling content, including articles, blog posts, brochures, and
company profiles, to support marketing campaigns and brand identity
• Utilized CRM software to streamline customer relationships and optimize
communication across digital channels

Company industry:
Other Healthcare Services

Social Media Content Creator

October 2021 - January 2022

Freelance

Cairo, Egypt

October 2021 - January 2022

• Developed creative content strategies for clients across various social media platforms, including
Facebook and Instagram, to enhance engagement and brand awareness
• Created eye-catching design concepts and collaborated with graphic designers to produce visually
appealing posts and campaigns
• Managed and grew client social media pages, ensuring consistent content posting and timely
interaction with followers
• Monitored content performance and engagement metrics, adapting strategies to align with trends and
platform updates

Company industry:
Internet & E-commerce

Education

Ain Shams University

June 2022

June 2022

Bachelor's degree, Arts and Education

Egypt

Skills

Content Strategy
Expert
Content Strategy
Expert
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
COPYWRITING
Intermediate
COPYWRITING
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
BUSINESS OBJECTIVES
Intermediate
BUSINESS OBJECTIVES
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
PROFESSIONALISM
Intermediate
PROFESSIONALISM
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
SCREENWRITING
Intermediate
SCREENWRITING
Intermediate
SCRIPTING
Intermediate
SCRIPTING
Intermediate
WEB DEVELOPMENT
Intermediate
WEB DEVELOPMENT
Intermediate

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Social Midea Marketing
Hubspot Academey
Sep 2025
Show credentials
Content Marketing
Hubspot Academey
Aug 2025
Show credentials

Training
دبلوما التسويق الإلكتروني
الماركسيلز
Nov 2024
ورشة عبر بالخليجي
عبر بالمحتوى
Oct 2025
Show credentials
كتابة الاسكريبت
وكالة مارلي الأدبية
Nov 2024
Show credentials

Hobbies and interests

writitng

Creative writing enthusiast with a passion for idea generation and storytelling. Skilled in expressing thoughts through impactful narratives and poetic writing. Enjoy transforming emotions and concepts into clear, engaging written pieces.

Reading

Reading and continuous learning to develop my skills in marketing, content creation, and storytelling. Passionate about exploring new ideas, trends, and creative perspectives. Always curious to grow and improve both professionally and personally.