fatmah alhashmi

● Lead market intelligence and strategic insight initiatives that support executive decision-making and long-term growth objectives.
● Advise senior leadership on market dynamics, competitive positioning, customer trends, and emerging opportunities across regional and global markets.
● Developed advanced AI-driven analytical frameworks to strengthen forecasting accuracy and enhance strategic planning capabilities.
● Translate complex market data into executive-level recommendations influencing commercial strategy, investment priorities, and business performance.

● Managed strategic product and service portfolio performance, overseeing business cases, investment evaluations, and growth initiatives.
● Led feasibility studies and financial assessments supporting executive investment decisions and new market opportunities.
● Directed pricing, profitability, and portfolio optimization initiatives that enhanced commercial performance and value creation.
● Collaborated with cross-functional leadership teams to align product strategy with organizational objectives and market demands.
● Contributed to strategic transformation programs, governance initiatives, and business planning activities across the portfolio.

● Led treasury and banking operations, ensuring effective cash management, financial control, and liquidity optimization across the organization.
● Directed cash flow forecasting and financial performance analysis to support strategic planning and executive decision-making.
● Strengthened financial governance through enhanced reconciliation processes, internal controls, and compliance monitoring.
● Partnered with senior management to improve visibility into financial performance and operational risks.
● Delivered financial insights and recommendations that supported profitability and business sustainability objectives.

● Managed end-to-end accounts payable operations, ensuring financial accuracy, process efficiency, and adherence to corporate governance standards.
● Led vendor management and financial audit activities, strengthening accountability and improving operational transparency.
● Developed reporting frameworks that enhanced financial visibility and supported leadership decision-making.
● Contributed to process improvement initiatives that increased efficiency and reduced financial risk exposure.

● Led market and consumer insights initiatives to identify growth opportunities and optimize commercial performance.
● Developed strategic sales and merchandising recommendations based on customer behavior analysis and market trends.
● Collaborated with cross-functional stakeholders to improve product performance, inventory optimization, and revenue generation.
● Produced executive-level business reports that supported strategic planning and commercial decision-making.
● Contributed to the development of data-driven approaches that enhanced customer engagement and business growth.

● Managed relationships with government entities and supported organizational compliance with regulatory requirements.
● Coordinated governmental transactions and financial processes to ensure operational continuity and risk mitigation.
● Prepared executive reports and strategic briefings for senior leadership on regulatory and business matters.
● Supported organizational initiatives requiring alignment between business objectives and regulatory frameworks.

● Led business development initiatives to identify market opportunities, expand commercial partnerships, and support organizational growth.
● Developed go-to-market strategies and commercialization plans for new products and services.
● Conducted strategic market assessments and competitive analysis to support investment and growth decisions.
● Evaluated product financial performance and business viability, providing recommendations to senior management.
● Collaborated with stakeholders across sales, operations, and marketing functions to accelerate market expansion and revenue growth.