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Fatme Hassan, Substitute Lecturer

Fatme Hassan

Substitute Lecturer·East International University,

Lebanon

Bachelor's degree, Communication & Information Studies

Work experience

Total years of experience: 16 years, 2 months

Substitute Lecturer

April 2026 - Present

East International University,

Tripoli, Lebanon

April 2026 - Present

• Teach multimedia journalism and TV news editing.
• Develop engaging learning activities and assess student performance.
Company industry:
Architecture
Job role:
Teaching and Academics

CEO Executive Assistant

January 2025 - Present

Silver Stone Investment Company

Abu Dhabi, United Arab Emirates

January 2025 - Present

• Serve as the primary point of contact for the CEO, managing high-level
communications, calendars, and confidential correspondence.
• Manage board meeting logistics, including documentation and minute
taking with discretion and precision.
• Oversee special projects and investor support initiatives as assigned by the
CEO.
Company industry:
Investment, Securities & Funds
Job role:
Administration

CEO Executive Assistant

January 2025 - January 2025

Silver Stone Investment Company,

Abu Dhabi, United Arab Emirates

January 2025 - January 2025

• Managed executive communications, calendars and confidential correspondence.
• Coordinated meetings, travel, reports and board documentation.
• Supported strategic initiatives and stakeholder relations.
Company industry:
Investment, Securities & Funds

Admissions & Marketing Officer

January 2019 - July 2024

International School of Choueifat – SABIS Group

Umm Al Quwain, United Arab Emirates

January 2019 - July 2024

• Increased student enrollment by 30% through targeted
marketing campaigns and digital outreach.
• Spearheaded SEO-driven content strategy and social media
campaigns, resulting in a 40% boost in inquiries.
• Developed and executed multi-channel marketing plans,
including paid advertising, social media, and email marketing.
• Managed CRM tools such as Salesforce to track applicant journeys
and improve conversion rates.
• Created engaging video and written content to showcase student
testimonials and school achievements.
• Led on-campus and virtual events, school fairs, and open
houses, ensuring maximum engagement.
• Analyzed admission data to optimize recruitment strategies and
refine marketing approaches.
Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Admissions & Marketing Officer

January 2019 - January 2024

International School of Choueifat (SABIS),

Umm Al Quwain, United Arab Emirates

January 2019 - January 2024

• Managed admissions lifecycle and family engagement.
• Supported marketing, recruitment and community events.
• Maintained records and collaborated across departments to improve student
experience.
Company industry:
Primary, Prep, & Secondary School

Librarian & Content Specialist

January 2019 - June 2019

SABIS International School,

Abu Dhabi, United Arab Emirates

January 2019 - June 2019

• Curated internal content for digital platforms and promoted educational
programs to staff and students.
• Supported communication strategies to improve staff engagement and
highlight school resources.
Company industry:
Primary, Prep, & Secondary School

Online Journalist & Digital Content Creator

January 2017 - October 2018

MBC Group

Dubai, United Arab Emirates

January 2017 - October 2018

• Produced SEO-optimized news articles and digital content for
high-traffic platforms.
• Managed social media engagement strategies, growing
audience reach by 25%.
• Conducted interviews and developed multimedia storytelling
content.
Company industry:
Media Production

Online Journalist & Digital Content Creator

January 2017 - October 2018

MBC Group,

Dubai, United Arab Emirates

January 2017 - October 2018

• Produced SEO-optimized digital content and breaking news coverage.
• Conducted interviews and managed social media communications.
Company industry:
Media Production

Content Manager

June 2015 - January 2017

Dubai International Film Festival,

Dubai, United Arab Emirates

June 2015 - January 2017

• Led content strategy and media communications.
• Managed press relations and supervised content production.
Company industry:
Media Production

Project Officer – Community Development

January 2014 - January 2015

Danish Refugee Council

Tripoli, Lebanon

January 2014 - January 2015

• Developed community outreach and social impact campaigns
to drive engagement.
• Managed marketing communications and media relations for
community projects.
Company industry:
Non-profit Organization

Project Officer – Community Development

January 2014 - January 2015

Danish Refugee Council (DRC),

Tripoli, Lebanon

January 2014 - January 2015

• Implemented community outreach initiatives.
• Conducted needs assessments, referrals, reporting and stakeholder coordination.
Company industry:
Non-profit Organization

coordinator

October 2013 - December 2013

Dubai International Film Festival

Dubai, United Arab Emirates

October 2013 - December 2013

digitized 700+ films for the video library, contacted film owners for authorizations and approvals
Company industry:
Media Production
Job role:
Administration

TV Reporter

February 2013 - June 2013

2013, Freelance, segment producer MBC group

Dubai, United Arab Emirates

February 2013 - June 2013

Company industry:
Telecommunications

Marketing & Production Assistant

January 2012 - January 2013

Delta Productions & Dubai Pearl CO FLLZ

Dubai, United Arab Emirates

January 2012 - January 2013

• Created marketing collateral and promotional campaigns for film
and media productions.
• Designed and managed social media advertising to increase
brand exposure.
Company industry:
Media Production

Internship

June 2010 - September 2010

Dubai Pearl CO FLLZ

Dubai, United Arab Emirates

June 2010 - September 2010

Company industry:
Investment, Securities & Funds
Job role:
Accounting and Auditing

Presenter

April 2008 - January 2010

TV

Dubai, United Arab Emirates

April 2008 - January 2010

Hosted live entertainment show, research and edit media content for TV usage
•Reported
Company industry:
Media Production
Job role:
Design, Creative, and Arts

assistant producer

June 2006 - January 2007

Arabian production

Dubai, United Arab Emirates

June 2006 - January 2007

Researched media context, organizing productions, casting and booking locations
•Reported back to executive producer
Company industry:
Industrial Production
Job role:
Design, Creative, and Arts

Education

American University

April 2011

April 2011

Bachelor's degree, Communication & Information Studies

United Arab Emirates

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

The Bachelor of Communication and Information Studies (B.C.I.S.) at the American University in Dubai (AUD) is a comprehensive four-year program designed to prepare students for dynamic careers in the media and communication sectors. Accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), the program offers two distinct majors: Digital Production and Storytelling (DPST) and Journalism (JOUR).

American University

April 2011

April 2011

Bachelor's degree, Information And Communications Technology

United Arab Emirates

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

courses: 2014, Presenter A-Z Workshop with

American University of Dubai

April 2011

April 2011

Bachelor's degree, Administration And Communication Studies

United Arab Emirates

American University of Dubai

April 2011

April 2011

Bachelor's degree, Communication & Information Studies

United Arab Emirates

American University of Dubai

January 2011

January 2011

Bachelor's degree, Communication

United Arab Emirates

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

American University of Dubai

January 2010

January 2010

Bachelor's degree, information and communication studies

United Arab Emirates

Skills

TV production

Expert

Digital TV

Expert

Live Entertainment

Expert

Mass Communication

Expert

Media & Entertainment

Expert

STRATEGIC LEADERSHIP

Intermediate

MEDIA RELATIONS

Intermediate

CRISIS MANAGEMENT

Intermediate

CONTENT DEVELOPMENT

Intermediate

BRANDING

Intermediate

COMPUTER LITERACY

Intermediate

COMMUNICATION STRATEGIES

Intermediate

CREATIVITY

Intermediate

INTERNAL COMMUNICATIONS

Intermediate

CONTENT STRATEGY

Intermediate

EVENT MANAGEMENT

Intermediate

ADVERTISING CAMPAIGNS

Intermediate

MANAGEMENT

Intermediate

STAKEHOLDER COMMUNICATIONS

Intermediate

CONTENT CREATION

Intermediate

LEADERSHIP

Intermediate

MARKETING

Intermediate

STUDENT RECRUITMENT

Intermediate

DIGITAL MARKETING

Intermediate

BRAND POSITIONING

Intermediate

CAMPAIGN MANAGEMENT

Intermediate

SOCIAL MEDIA ENGAGEMENT

Intermediate

LEAD GENERATION

Intermediate

PRODUCTION

Expert

FREELANCE WRITING

Intermediate

DIGITAL STORYTELLING

Intermediate

ELECTRONIC DATA INTERCHANGE

Intermediate

TEXT PROCESSING

Intermediate

SEARCH ENGINE OPTIMIZATION

Intermediate

CUSTOMER ENGAGEMENT

Intermediate

VIDEO PRODUCTION

Intermediate

SOCIAL MEDIA MANAGEMENT

Intermediate

CONTENT MANAGEMENT

Expert

EDITING

Expert

LA PRODUCCIóN CINEMATOGRáFICA

Expert

RESEARCH

Expert

TELEVISION

Expert

VIDEO

Expert

DIRECTING

Intermediate

ORGANIZATIONAL SKILLS

Beginner

ADOBE PHOTOSHOP

Beginner

TV production

Expert

Digital TV

Expert

Live Entertainment

Expert

Mass Communication

Expert

Media & Entertainment

Expert

COMMUNICATIONS

Intermediate

COMPUTER PROGRAMMING

Intermediate

EXECUTIVE INFORMATION SYSTEMS

Intermediate

MEDIA MANAGEMENT

Intermediate

PROJECT COORDINATION

Intermediate

PROJECT MANAGEMENT

Intermediate

STAKEHOLDER ENGAGEMENT

Intermediate

STRATEGIC COMMUNICATION

Intermediate

Languages

Arabic

Expert

English

Expert

Training and Certifications

Certifications
Certificate in Child Protection Policies
Public Diplomacy Workshop
Certificate in Child Protection Policies (Education)
Middle Eastern Studies Diploma
Public Diplomacy Workshop
Certificate in Child Protection Policies (Education)
Public Diplomacy Workshop

Hobbies and interests

Traveling