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Fatme Hassan, CEO Executive Assistant

Fatme Hassan

CEO Executive Assistant·Silver Stone Investment Company

Lebanon

Bachelor's degree, Communication & Information Studies

Work experience

Total years of experience: 16 years, 1 months

CEO Executive Assistant

January 2025 - Present

Silver Stone Investment Company

Abu Dhabi, United Arab Emirates

January 2025 - Present

• Serve as the primary point of contact for the CEO, managing high-level
communications, calendars, and confidential correspondence.
• Manage board meeting logistics, including documentation and minute
taking with discretion and precision.
• Oversee special projects and investor support initiatives as assigned by the
CEO.
Company industry:
Investment, Securities & Funds
Job role:
Administration

Admissions & Marketing Officer

January 2019 - July 2024

International School of Choueifat – SABIS Group

Umm Al Quwain, United Arab Emirates

January 2019 - July 2024

• Increased student enrollment by 30% through targeted
marketing campaigns and digital outreach.
• Spearheaded SEO-driven content strategy and social media
campaigns, resulting in a 40% boost in inquiries.
• Developed and executed multi-channel marketing plans,
including paid advertising, social media, and email marketing.
• Managed CRM tools such as Salesforce to track applicant journeys
and improve conversion rates.
• Created engaging video and written content to showcase student
testimonials and school achievements.
• Led on-campus and virtual events, school fairs, and open
houses, ensuring maximum engagement.
• Analyzed admission data to optimize recruitment strategies and
refine marketing approaches.
Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Librarian & Content Specialist

January 2019 - June 2019

SABIS International School,

Abu Dhabi, United Arab Emirates

January 2019 - June 2019

• Curated internal content for digital platforms and promoted educational
programs to staff and students.
• Supported communication strategies to improve staff engagement and
highlight school resources.
Company industry:
Primary, Prep, & Secondary School

Online Journalist & Digital Content Creator

January 2017 - October 2018

MBC Group

Dubai, United Arab Emirates

January 2017 - October 2018

• Produced SEO-optimized news articles and digital content for
high-traffic platforms.
• Managed social media engagement strategies, growing
audience reach by 25%.
• Conducted interviews and developed multimedia storytelling
content.
Company industry:
Media Production

Content Manager

June 2015 - January 2017

Dubai International Film Festival,

Dubai, United Arab Emirates

June 2015 - January 2017

• Supervised a small team of content creators and coordinated with industry
press.
Company industry:
Media Production

Project Officer – Community Development

January 2014 - January 2015

Danish Refugee Council

Tripoli, Lebanon

January 2014 - January 2015

• Developed community outreach and social impact campaigns
to drive engagement.
• Managed marketing communications and media relations for
community projects.
Company industry:
Non-profit Organization

coordinator

October 2013 - December 2013

Dubai International Film Festival

Dubai, United Arab Emirates

October 2013 - December 2013

digitized 700+ films for the video library, contacted film owners for authorizations and approvals
Company industry:
Media Production
Job role:
Administration

TV Reporter

February 2013 - June 2013

2013, Freelance, segment producer MBC group

Dubai, United Arab Emirates

February 2013 - June 2013

Company industry:
Telecommunications

Marketing & Production Assistant

January 2012 - January 2013

Delta Productions & Dubai Pearl CO FLLZ

Dubai, United Arab Emirates

January 2012 - January 2013

• Created marketing collateral and promotional campaigns for film
and media productions.
• Designed and managed social media advertising to increase
brand exposure.
Company industry:
Media Production

Internship

June 2010 - September 2010

Dubai Pearl CO FLLZ

Dubai, United Arab Emirates

June 2010 - September 2010

Company industry:
Investment, Securities & Funds
Job role:
Accounting and Auditing

Presenter

April 2008 - January 2010

TV

Dubai, United Arab Emirates

April 2008 - January 2010

Hosted live entertainment show, research and edit media content for TV usage
•Reported
Company industry:
Media Production
Job role:
Design, Creative, and Arts

assistant producer

June 2006 - January 2007

Arabian production

Dubai, United Arab Emirates

June 2006 - January 2007

Researched media context, organizing productions, casting and booking locations
•Reported back to executive producer
Company industry:
Industrial Production
Job role:
Design, Creative, and Arts

Education

American University

April 2011

April 2011

Bachelor's degree, Communication & Information Studies

United Arab Emirates

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

The Bachelor of Communication and Information Studies (B.C.I.S.) at the American University in Dubai (AUD) is a comprehensive four-year program designed to prepare students for dynamic careers in the media and communication sectors. Accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), the program offers two distinct majors: Digital Production and Storytelling (DPST) and Journalism (JOUR).
View attachment

American University

April 2011

April 2011

Bachelor's degree, Information And Communications Technology

United Arab Emirates

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

courses: 2014, Presenter A-Z Workshop with

American University of Dubai

April 2011

April 2011

Bachelor's degree, Administration And Communication Studies

United Arab Emirates

American University of Dubai

April 2011

April 2011

Bachelor's degree, Communication & Information Studies

United Arab Emirates

American University of Dubai

January 2011

January 2011

Bachelor's degree, Communication

United Arab Emirates

GPA (point): 3.0 out of 4

GPA (point): 3.0 out of 4

View attachment

Skills

TV production
Expert
TV production
Expert
Digital TV
Expert
Digital TV
Expert
Live Entertainment
Expert
Live Entertainment
Expert
Mass Communication
Expert
Mass Communication
Expert
Media & Entertainment
Expert
Media & Entertainment
Expert
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
MEDIA RELATIONS
Intermediate
MEDIA RELATIONS
Intermediate
CRISIS MANAGEMENT
Intermediate
CRISIS MANAGEMENT
Intermediate
CONTENT DEVELOPMENT
Intermediate
CONTENT DEVELOPMENT
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
COMMUNICATION STRATEGIES
Intermediate
COMMUNICATION STRATEGIES
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
INTERNAL COMMUNICATIONS
Intermediate
INTERNAL COMMUNICATIONS
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
STAKEHOLDER COMMUNICATIONS
Intermediate
STAKEHOLDER COMMUNICATIONS
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
STUDENT RECRUITMENT
Intermediate
STUDENT RECRUITMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
SOCIAL MEDIA ENGAGEMENT
Intermediate
SOCIAL MEDIA ENGAGEMENT
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
PRODUCTION
Expert
PRODUCTION
Expert
FREELANCE WRITING
Intermediate
FREELANCE WRITING
Intermediate
DIGITAL STORYTELLING
Intermediate
DIGITAL STORYTELLING
Intermediate
ELECTRONIC DATA INTERCHANGE
Intermediate
ELECTRONIC DATA INTERCHANGE
Intermediate
TEXT PROCESSING
Intermediate
TEXT PROCESSING
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
VIDEO PRODUCTION
Intermediate
VIDEO PRODUCTION
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
EDITING
Expert
EDITING
Expert
LA PRODUCCIóN CINEMATOGRáFICA
Expert
LA PRODUCCIóN CINEMATOGRáFICA
Expert
RESEARCH
Expert
RESEARCH
Expert
TELEVISION
Expert
TELEVISION
Expert
VIDEO
Expert
VIDEO
Expert
DIRECTING
Intermediate
DIRECTING
Intermediate
ORGANIZATIONAL SKILLS
Beginner
ORGANIZATIONAL SKILLS
Beginner
ADOBE PHOTOSHOP
Beginner
ADOBE PHOTOSHOP
Beginner
TV production
Expert
TV production
Expert
Digital TV
Expert
Digital TV
Expert
Live Entertainment
Expert
Live Entertainment
Expert
Mass Communication
Expert
Mass Communication
Expert
Media & Entertainment
Expert
Media & Entertainment
Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Certifications
Certificate in Child Protection Policies (Education)
Middle Eastern Studies Diploma
Public Diplomacy Workshop
Certificate in Child Protection Policies (Education)
Public Diplomacy Workshop

Hobbies

  • Traveling