فضل سمارة

Alissa Universal Motors (ISUZU), Saudi Arabia


 Building budget considering all market, brand, competitors and other factors.
 Flexible, challenge, and achievable strategy plan heading to the target.
 Planning for the expansion and make the start in the new location from zero point.
 Supervise the operation of aftersales department to maximize their performance.

Selected Results
 Entrusted with responsibility of managing important sales for full range of commercial
vehicles.
 Recorded success of consistently achieving sales targets as follows - 90% in 2015 (Joined company mid-year) 75% in
2016 and 89% in 2017 and 105% in 2018
Key Accountabilities:
 Developing and implementing sales strategy and plans in order to achieve high levels of sales, profits and wide
consumer base for commercial vehicles in alignment with organizational goals and targets.
 Propelling growth by expanding horizontally (increasing the number of customers) and vertically (enhancing sales to
accomplish goals).
 Fostering effective communication with existing customers and developing/building trusted relationships with new
customers through concentrated sales and marketing efforts to promote revenue, profitability, and growth.
 Establishing future growth objectives by preparing accurate forecasts; generating new business and developing
relationships for retention of existing clients and high renewal rates within the existing products portfolio.
 Managing entire spectrum of sales life cycle involving research and analysis of commercial market; lead generation,
making presentations, order placing and following up on orders regarding all invoices and collections from customers.
 Cultivating professional relationships with customers and guaranteeing superior services regarding maintenance
contracts and spare parts and fostering positive impact on margin and dominant market share.
 Preparing compelling offers for customers regarding trucks sales/service; promptly resolving all customer enquiries,
problems and complaints.
 Generating various reports which were complex and technical in nature for updating the senior management on the
sales activities/results, while advising on maximizing and sustaining business relationships.
 Establishing and maintaining a network of business contacts and relationships within the market to increase market
awareness, obtain market/competitor intelligence and customer preference information.

 Developing and implementing sales strategy and plans in order to achieve high levels of sales, profits and wide consumer base for commercial vehicles in alignment with organizational goals and targets.
 Propelling growth by expanding horizontally (increasing the number of customers) and vertically (enhancing sales to accomplish goals).
 Fostering effective communication with existing customers and developing/building trusted relationships with new customers through concentrated sales and marketing efforts to promote revenue, profitability, and growth.

Achieving the target buy seling the current customers and find new customers

Selected Results:
 Engineered a competitive business development plan, defined scope and potential avenues for marketing by analyzing
client requirements and recommending requisite equipment and services
 Identified primary thrust areas of business by researching the market demographics and developed tactical strategies
to acquire growing markets.
 Explored various expansion prospects and continually assessed them for technical, business and budget feasibility.
Promoted sustained revenue growth through client retention, referral generation, and leveraging cross-sales
opportunities.
 Ensured solution based approach and that committed services and products are delivered to clients on time and within
budget while providing premium customer service