مصطفى الرومي

 Built and optimized product core services using PHP Laravel and robust microservices
methodologies.
 Lead end-to-end product development, ensuring alignment withcompany goals and market
demands.
 Designed and automated CI/CD pipelines using AWS to streamline deployments.
 Implemented third-party APIs including marketing CAPI, financial, notification, etc..
 Planned and structured the technical lifecycle for orders, warehouse, shipping, payments gateways,
etc..
 Translated product requirements into scalable technical solutions aligned with business needs.
 Oversaw product performance metrics and KPIs, ensuring continuous optimization and enhancement.

Key Achievements:
• Designed and implemented RIBIH, a high-performance multi-tenancy e-commerce ecosystem featuring
250+ advanced features delivering end-to-end solutions for merchant operations.
• Established and led multiple cross-functional technical teams (Web, Mobile, QA, and DevOps) using
Agile/Scrum methodologies in Jira, successfully orchestrating sprint planning and continuous delivery.
• Architected and orchestrated a highly available, scalable infrastructure using Elastic Beanstalk, ECS,
Docker, and Kubernetes (EKS), utilizing ELB (Elastic Load Balancing) for traffic distribution and load
mitigation, automated via CodeBuild/CodePipeline, protected by AWS WAF, Client VPN, Secrets
Manager, and IAM, while optimizing data layers using Aurora Serverless and ElastiCache.
• Developed and deployed an AI-driven merchant assistant utilizing Next.js and LLM integration, enabling
store management via interactive chat commands.
• Re-architected the system into microservices to offload tasks, significantly reducing CPU utilization and
improving overall performance.
• Identified pain points and simplified cart interfaces and login methods, reducing customer churn by
60% and speeding up checkout by 75%.
• Reduced deployment times by 80% using CI/CD Automated pipelines for testing and production
environments.
• Established best practices for code standards, code reviews, and fostering professional growth through
consistent technical mentorship of the development team.
• Successfully scaled RIBIH platform to handle and execute 240, 000+ customer orders.

 Initialized and launched Lindo Express SaaS product from inception to production using PHP Laravel
(backend) and React Native (mobile).
 Overseeing full-stack architecture, CI/CD pipelines, and cross-functional team coordination across
operational and logistical workflows.
 Improving real-time delivery coordination and reducing manual handoff errors.
 Optimized delivery processes for efficiency and customer satisfaction.
 Streamlined team workflows to improve order fulfillment.

 Rebuilt and stabilized the legacy backend using PHP Laravel.
 Resolved security vulnerabilities and restored system reliability.
 Implemented AWS S3, Lambda (Node js), and SQS for scalable cloud operations.
 Built CI/CD workflows using GitHub, CodeBuild, and CodePipeline, EC2, ECS.
 Improved platform performance and infrastructure through cloud optimization.
 Utilized analytical problem-solving to boost system stability, uptime, and development goals.
 Monitoring the testing and deployment of Mobile Apps on App Store & Google Play.
 Implemented Push Notification structure to store users and sending notifications using SNS, SQS.

 Operated, maintained, and provided technical support for the Mexotel System to ensure stability.
 Developed advanced database-driven websites and E-Commerce platform for publishing books.
 Handled full-stack development, maintenance, and testing for a portfolio of more than 10 websites.

• Developed advanced database driven websites and E-Commerce platform for publishing books.
• Support of Computers, network devices, telecommunication equipment.
• Built an IT infrastructure, includes setting up workstations for all computers, networking, IP phones, etc.
• Responsible for maintaining backups of all Working closely with software and hardware suppliers.

Interned at Zain Telecommunication Company as part of Shabakats Internship.