فرح بطارنة

Managing Nakheel Projects in Dubai
1- westbeach.ae
2- theviewpalm.ae
3- palmmonorail.com
4- thepointe.ae
5- nakheelmall.ae
6- ibnbattutamall.com
7- goldenmilegalleria.com
8- mall.dragonmart.ae
9- Soukalmarfa.ae
In addition to: The Deal Outlet - Turkey/KSA/Dubai
. Technical Auditing for all websites
. Set up GSC and GA accounts
. Client facing: meetings, calls, follow ups, & Q/A
. Content Optimization: Translation, Review and edit, and proof read the content ( AR & EN )
. Conduct strategies, plans and timelines for each project with the team
. Create internal processes for Developers, Writers, Designers and Executives to meet the requirements as agreed on the SEO plan
. Keyword Research, Mapping and Analysis
. Using SEO online tools ( AWR, Keywordstool.io, Screaming Frog, Google insights, speed Metrics, deep crawl, AHREFs, Rank Checker)
. Weekly, and Monthly full SEO Reporting and performance testing for the Online performance of each
. Produce communication strategies to meet client's KPIs.
. Pay close attention to customers' concerns and addressed their queries and achieved an exceptional level of customer service.
. Responsible for maintaining consistency across the brand by ensuring all online content
adhered to guidelines.
. Work closely with the senior developer and Head of SEO to implement bespoke web projects.
. Act as team leader with the objective of providing daily assistance to all departments aligned
. Execute plans for Nakheel Group & work tirelessly to resolve Client's problems to their satisfaction
. Generate QA reports for each account
. Analyze Top ranking keywords, broken links, error pages, chain of redirects and other on and off page SEO issues for each account
. Implement and supervise the implementation of all technical tasks on each account
. Project Management ( Trello Boards ) to align all departments and accounts managers
. URL Structure building an analysis

As a freelancer, for Omnia I write content, and translate ready texts to make sure the ciontent delivers the message appropriately, SEO Friendly, and with full clarity.

• Write content for branding profile of Riyadh upcoming festival
• Translate English to Arabic content for VIVI water - Riyadh
• Write content for Vivi water - Riyadh
• Translate English content for vivi water - Riyadh

Managed a multi-divions department (Lead Generation, Online Research and Outreach, and Social Media and Videography)
Created and Implemented the Social Media Strategy, the associated metrics and KPIs of the department
Governed the social media adoption and access protocols across the office's departments
Ensured a unified high-level message and branding consistency across all the social media channels
Created/managed a high quality content to support the business priorities while engaging 3rd party partners into various platforms
Trained a selected resources across all departments on the social media platforms and tools
Managed the B2B work processes and loops, to highlight the key messages and highlight the pain of the prospects to show how SEED can be the right partner to solve their problems.
Re-Created the Brand guidelines
Brainstormed with the team to come up with new ideas
Created an effective content strategy to be executed on weeklty, quarterly and annual basis.
Managed all distrebuted content, via SMS, Social media, prospects' meetings, and slideshows and presentations.
Developed a content plan (video, written and imagery) that will outline a successful presence of the brand
Budgeting and allocating resources quarterly
Assigned KPIs for the team to be quarterly achieved, along with a quarterly plan and strategy of each division
Established the partnership with 3rd party media and business companies, merging The office's partners with the digital marketing and media plan.
Produced communication strategies to meet client's KPIs.
Assessed organizational needs by utilizing vital information to create cost forecasts for equipment and consulting fees.
Trained and Examined the marketing, and sales teams on how to properly plan and execute media strategies, and to assure the synergy between both departments
Developed creative digital content and unique campaigns to drive brand exposure.
Oversaw social media accounts and image licensing.
As needed, arranged for and/or conducted onsite training for employees.
Acted as team leader for 6 social media and marketing employees and more than 12 sales persons with the objective of providing quality of content, pipeline and criteria.
Designed strategies for communications to reach target audiences.
Promoted proficient working relationships with customers, government administrators, and media personnel.
Created original content for the company's official blog as well as for community blogs.
Evaluated marketing strategy effectiveness by reviewing competitors' ratings and programming.
Wrote material for relevant blogs, conferences and offline and online events to increase the company's brand awareness.
Supervised special events to promote company products, arranged for positive media coverage and boosted revenues and sales.
Communicated effectively with both advertising and promotion managers to create promotion advertising of products and services.
Created presentation material for company's special projects and newsletter copy for marketing.
Composed and published documents for Human Resources and guidelines for employees.
Created onsite content including meta descriptions and page titles to take advantage of SEO strategies.
Designed an official company Facebook page to encourage customer interaction.
Edited and sent press releases and pitches to local and national media organizations to ensure positive coverage through various publications.

Performed Social Media Accounts Consolidation and content publishing process management
Social media policies creation and development
Compared the Google Analytics results to the department's related KPIs and plan ahead accordingly
Conducted SEO Auditing and Content Management (Technical Auditing), crawling to re-write and create Meta descriptions, Title Tags, Keyword tags, Links and URLs ... etc
Managed the blog and all other sub-domains that GKFX own
Create Arabic and English Content for Landing pages and Search Ads
Setup meeting with prospects and clients, in addition to TV and Radio Stations
Guided the Lead generation process through online paid ads
Ads videography content creation and planning for all the Social media platforms
Created SMS Content
Managed the Paid social media accounts on different online platforms such as Google, Facebook, and others.
Enhanced cross-functional digital and business team coordination by guiding delivery and leading process improvements
Aligned the clients' digital marketing strategies with their objectives
Worked with the sales team to interpret concept strategies and create concrete tasks and assignments to delegate to the appropriate members.
Utilized interviews, observation, and research to collect and verify information about stories to be submitted for publication.
Acted as team leader to develop concepts, graphics, stories, and create ideas for broadcast segments.
Investigated quality news and/or feature stories to be distributed to the public in a timely manner.
Designed an official company Facebook page to encourage customer interaction.
Edited and sent press releases and pitches to local and national media organizations to ensure positive coverage through various publications.

Guaranteed the highest quality of written & published content by supervising the editor's team
Created interesting abstracts and outlines for internal and external agencies
Completed in-depth analysis of competitor ad, keyword, bids and landing page activities.
Supervised PPC campaign to increase brand awareness and click-through rates.
Collaborated with team to develop new concepts and organized operations.
Launched social media initiatives by creating daily content on Facebook, Twitter, & Instagram to engage current fans and acquire new ones.
Processed new product and content releases for company.
Created original content for the company's official blog as well as for community blogs.
Audited website performance on weekly and monthly basis, to adjust marketing plans for for Roya, RoyaNews, and Roya news English
Trained the sales team, on how to integrate digital marketing and sales effort to get more leads and clients
Handled the DFP advertising and Affiliate Marketing for Roya news & main Roya website
Developed communication strategies to target specific audiences and engage individuals in promotions.
In charge of supervising all customer engagement campaigns for the company.
Handled all internal communications including the production and distribution of print and electronic newsletters
Utilized SEO optimization knowledge to promote brand awareness and produce attractive web designs.
Guaranteed the highest quality of writing by revising and editing all marketing content.
Composed and edited bulletins, texts for web content, and IT presentations.

Wrote Search Engine Optimization (SEO) friendly Arabic content (Fashion, Bridal and beauty)
Enhanced the already existing content on Hia Magazine's site (Hiamag.com)
Created a content strategy with the team to be executed on weekly basis, quarterly and annually.
Brainstormed new ways of content writing and publishing, to attract different tastes and mindsets
Prepared Monthly reports for the on page performance of Hia’s website
Created Caption content for the Social Media posts on Facebook and Instagram
Re-wrote the website content to enhance the ranking of Hiamag.com

Resolved customer concerns to maximize satisfaction.
Increased online sales ( for some clients) by 17% over a two-year period.
Handled all aspects of business, including Budgeting, purchasing and web design.
Enhanced the SEO for IstiZada's international clients ( Arabic and English)
Prepared Monthly reports on Google Ad words
Conducted an accurate Keywords Research and Analysis
Created Google Ads campaigns for IstiZada and other projects handled by IstiZada
Created Online Social Media Campaigns for Istizada's Clients
Created Social media post content for Istizada's Clients ( Arabic and English)
Worked on Web Auditing and SEO content writing for the clients
Performed Social Media Accounts Consolidation and content publishing process management
Trained the digital marketing team on social media best practices so they can leverage social media to increase sales and recruiting success
Created arabic and english content and manage the creation of content to support the clients priorities while engaging fans on various platforms
Partnered with various teams (Strategy, PR, Relationship Marketing) to ensure that our presence across the Social Media platforms supports key Istizada initiatives and are integrated with other customers and social media initiatives
Monitored Istizada's cusotmers representative conversations on social media sites and work with the Customer Service team to manage responses in alignment with best practices and Sale strategy
Handled all internal communications including the production and distribution of print and electronic newsletters
Utilized SEO optimization knowledge to promote brand awareness and produce attractive web designs.
Guaranteed the highest quality of writing by revising and editing all marketing content.
Composed and edited bulletins, texts for web content, and IT presentations.

Wrote material for relevant blogs, conferences and off-line and online events to increase the company's brand awareness.
Prepared detailed daily, weekly and quarterly reports on marketing projections.
Ensured advertising and promotion programs were compatible with public relation's purposes.
Organized and negotiated media (TV, radio, print, and digital) advertising.
Utilized SEO optimization knowledge to promote brand awareness and produce attractive web designs.
Created and implemented strategies for information and communications programs.
Working all Eastnets queues and escalations and issuing timely responses or trouble-shooting issues as necessary
Designed an official company page to be posted on Facebook to encourage customer interaction.
Created original content for the company's official blog as well as for community blogs.
Managed the Facebook, Twitter, and other platforms' communities, filtered the comments and responded to messages

Wrote up to 100 article contents for the portal up ton 80, 000 to 100, 000 words per month or 4000 words per day in average covering all the content categories (business, health, fashion, education... etc. )
Proofread and Edited the Arabic written articles before publishing them online, to make sure all is well written and mistake free.
Created presentation material for company's special projects and newsletter copy for marketing.
Handled all internal communications including the production and distribution of print and electronic newsletters

writing content and articles, covering the events in the University