Federico Rota, Senior sales manager

Federico Rota

Senior sales manager

Oracle - Other locations

Location
Italy
Education
Master's degree, electronic engineering
Experience
31 years, 1 Months

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Work Experience

Total years of experience :31 years, 1 Months

Senior sales manager at Oracle - Other locations
  • Spain
  • My current job since August 2018

Responsible for Oracle SaaS cloud solutions sales results in Italy, Spain and Portugal.

Reporting to the South Europe director of sales, I have the responsibility to deliver sales results in my territory selling ERP, HCM, EPM, IoT and other SaaS solutions, with the duty of:

• Achieve sales results paying attention of sales reps’ participation
• Individuate, hire, train and coach sales reps and channel partners;
• Manage a team of eight sales representatives (3 for Iberia and 5 for Italy)
• Establish and maintain relationships with customers’ top management
• Deliver accurate forecasts and closing plans to upper management while nurturing the pipeline.

Results:
• EMEA Top performer in Fiscal Year 2019
• President club of Fiscal year 2019
• Increased revenue of 37% Y/Y.

SALES DIRECTOR at HEXAGON
  • Egypt
  • My current job since January 2017

EcoSys signature of a 1.2 M$ deal with SBM (Monaco) Fincantieri (800k$) and 1.5M$ with Shell (Netherlands);
•At Airwatch increased the business partners’ network and signed deals with Piaggio, Fiat, Emirates, LVMH, Siemens.
•At Meridium, signature of a 2.5 M$ contract for software and service with RFI (Italian Railways

Regional Sales Director at EMEA
  • United Kingdom
  • April 2015 to March 2015

I was with Hexagon, based in Milan,

INSIDE SALES at Fortune
  • India
  • April 2015 to January 2015

HEXAGON, LONDON - EMEIA ECOSYS

Business development director at EMEA
  • United Arab Emirates
  • October 2014 to March 2014
Account Executive at AirWatch by VMware
  • United Arab Emirates
  • March 2013 to September 2013

AirWatch (www.air-watch.com) is an American IT multinational company, leader in enterprise mobility management, now part of VMware.
Reporting to the EMEA Managing Director I am responsible to manage enterprise accounts and prospects in EMEA with the following duties:

•80% New Business role / 20% Account Management & Client Development, selling primarily to the Enterprise space
•Order values range from $10K - $500K, selling to CIO/CTO’s, CFO’s & CEO’s with sales cycles of 3-9 months
•To Identify and close new opportunities throughout the EMEA region selling both SaaS and on-premises software licenses and related services (installation, configuration, customization).
•Perform technical presentations and demonstrations of Airwatch solutions and BYOD advantages. `
•Develop a sustained pipeline of accounts by actively prospecting via cold-calls, marketing lead follow-up, and personal relationships.
•Hiring, training and developing channel partners.
•Participation and speeches in events, trade shows, user group meetings.

Key figures:

•Developed the customers’ set, doubling the number of leads and qualifying contacts.
•Overachieved the quota in every quarter.
•Established new cooperation with channel partners and telecom carriers (Telecom Italia, Vodafone, BT, etc.)
•Introduced key enterprise companies to the business: Dolce & Gabbana, Alitalia, Nestlè, Bank of England, Novartis, Prada, Valentino, Roche, Easy-Jet, LVMH, John Lewis, Burberry etc.

Sales Director at PANO LOGIC
  • United Arab Emirates
  • July 2009 to March 2011

Pano Logic is an American multinational IT company specialized in Virtual desktop Infrastructure. Reporting to the CEO and managing a team of eleven inside sales representatives and three sales managers I am responsible for all the sales and marketing operations in the MEA region. Achievements:

•Developed the first private cloud in Dubai with Pano Logic devices and VMware software, value 2 M$.
•Assigned quotas and objectives to account managers and partners and cooperate with them in delicate bids.
•Constantly overachieved quarterly and yearly objectives.
•Signed exclusive distribution contracts with innovative brands like Microsoft™, Fujitsu™, Cisco™, Dell™.
•Grew the business from zero to $10M in less than one year years while opening 15 new distributor and VAR channels in 6 countries.

Sales Manager at SAP
  • United Arab Emirates
  • March 2011 to March 2011

Meridium (www.meridium.com) is an American IT multinational company, leader in asset performance management (APM) solutions and Golden partner of

Senior Client Manager at GBM
  • United Arab Emirates
  • March 2007 to July 2009

GBM is the commercial arm of IBM in the Gulf, SFDC, Cisco and Citrix’s partner. Reporting to the CEO I have the total responsibility of sales activities in enterprise sector of different verticals, like finance, healthcare, transportation, government, Oil & Gas and manufacturing.
Achievements:
•Overachieved my quota in 2007 (105%), 2008 (133%), 2009 (165%).
•Grew market share and customer base, implementing an action of win-back and business development.
•Delivered IBM POS retail systems to Abu Dhabi Duty Free, Gucci, ADCS, Montblanc.

IT Sales at IBM
  • United Arab Emirates
  • July 2004 to March 2007

Dasit is a multinational company active in software solution for healthcare. It’s partner of

Owner at IT solutions
  • Algeria
  • July 1997 to June 2004

Zauber was a company specialized in

Inside Sales at IBM
  • United Arab Emirates
  • March 1988 to May 1997

IBM Italy, Milan -

Area Manager at IBM
  • United Arab Emirates
  • February 1995 to December 1996

for OEM market
Responsible for IBM OEM sales of hardware and software in order to integrate, mix, bundle IBM solutions into those of IBM’s clients.
•Grew OEM business to more than 41%, established strategic relationships with Fiat, Hyundai, Alitalia, ENI.
•Above target to achieve OEM percentage of $ 7 million sales quota in first year.

communication manager at IBM
  • United Arab Emirates
  • October 1993 to January 1995

Developed a marketing and communication plan for all countries of EMEA
•Partner with Corporate PR, Product Marketing and local PR agency to generate press releases, whitepapers, customer win stories and case studies.

account manager at IBM Italy – Trieste - Healthcare and Public
  • January 1992 to January 1993
at IBM
  • United Arab Emirates
  • January 1988 to January 1992

Italy, Milan - Networking system engineer.

Education

Master's degree, electronic engineering
  • at Polytechnic of Milano
  • December 1997

courses: MEDDIC - Practice Sales Training TAS Sales - Practice Sales Training

Specialties & Skills

Sales Management
Software Sales
Channel Sales
Business Development
CUSTOMER RELATIONS
INSIDE SALES
MANAGEMENT
MARKETING
MICROSOFT WINDOWS
NETWORKING
STRATEGIC

Languages

Arabic
Expert
English
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French
Expert
Italian
Expert
Spanish
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