Felita Figueredo

● Consult for Government & Multinational (Etisalat & ENOC), and SMB's
● Develop & Execute Digital Marketing Strategies (Social Media, Search & Display Marketing)
● Account Management & Client Servicing
● Proposal creation for Digital services
● Sourcing of multi-lingual talent for digital campaign execution
● Costing & Budget Management

• Created & implemented the Digital Marketing strategy
• Launched a new adaptive, UX based website for Talise
Fitness
• Experienced in Digital content creation and distribution
• Created a Social Media strategy for the brand with KPI’s
• Established Talise social media channels with significant
growth and engagement
• Successfully launched and managed several digital marketing
campaigns
• Optimised campaigns and marketing spend based on digital
analytics
• Drove Sales & Revenue growth through digital lead
generation
• Significantly increased brand awareness through PR and
media relations
• Identified and worked with social media influencers to
showcase the brand online
• Promoted the brand through development of key partnerships
• Created an Email marketing strategy to enhance
communications
• Supported Event promotion & participation through
integrated marketing campaigns
• Relaunched the Talise brand with contemporary visual style
& guidelines

• Creating online marketing campaigns across and for social media, search engine optimisation & e-mail marketing to increase awareness and generate revenue
• Formulation and execution of multi-lingual SEO & social media strategy
• Responsible for the monitoring and management of Jumeirah Social Media Channels
• Ensuring best practice implementation across digital channels
• Development of mobile SEO strategy
• Managing and developing content on Jumeirah’s online channels to improve performance
• Design and distribution of HTML e-mails to communicate and increase awareness of Jumeirah promotions
• Allocation of budget spend for marketing activity in line with Digital Marketing strategy
• Collate success indicators in order to quantify spend and report on ROI
• Using analytics to improve online strategy
• Design internal managing and developing Marketing colleagues

• Provision of accurate information about various promotional campaigns
• Active management of product applications, including document verification
& account openings
• Responsible for the management of the transaction between the client and
the company

• Accountable for accurate and timely receipting of all payments including
cash handling
• Responsible for compilation of monthly status reports & reconciliation of
accounts
• Processing payments & effective resolution of payment discrepancies and
claims
• Assisting with high-volume month end tasks