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Feon Cruze, Executive Assistant

Feon Cruze

Executive Assistant·WeAssist,

United Arab Emirates

Bachelor's degree, Chartered Marketing

Work experience

Total years of experience: 6 years, 7 months

Executive Assistant

October 2023 - Present

WeAssist,

Dubai, United Arab Emirates

October 2023 - Present

• Provided comprehensive administrative, operations and executive support to the CEO,
Managing Director, and the leadership team across the organizations presence in Australia,
UAE and Sri Lanka.
• Increased productivity by an average of 20% through meticulously managing calendars,
scheduling an average of 20 meetings per week, and expertly handling 40+ emails and phone
calls daily.
• Managed sensitive emails, financial details, and confidential company information with
full discretion.
• Schedule meetings and appointments, prepare presentations, and coordinate domestic and
international travel arrangements.
• Calendar management by increasing efficiency and reducing conflict.
• Conduct market research and studies as executives required to assist with business growth.
• Managed team operations and performed clerical office functions to address queries,
concerns, and issues, escalating complaints to management.
• Contributed to successful event coordination and marketing administration for 05 corporate
events/campaigns, ensuring smooth execution and timely support.
• Screening, prioritizing, and responding to incoming communications, including emails and
calls, on behalf of executives.
• Contributed to lead generation by identifying and qualifying around 10 international prospects
weekly through warm calling, expanding the client pipeline across diverse regions.
• Coordinated critical document exchange between clients and government entities, resulting in
a 95%+ success rate for timely permit and license acquisition.
• Maintained a client satisfaction rate of 90% by providing timely and effective support for
registration and billing queries.
• Collaborated with 4 internal departments (Administration, Operations, Marketing & Sales)
to implement process improvements that reduced administrative bottlenecks by 8%.
• Maintained a 99% accuracy rate in data entry and scheduling.
Managed and coordinated an average of 10 virtual and in-person client meetings weekly,
optimizing executive/team calendars and ensuring timely follow-up for all engagements.

Company industry:
Administration Support Services
Job role:
Administration

Senior Marketing Executive & Personal Assistant

January 2021 - December 2023

George Steuart Health,

Dehiwala-Mount Lavinia, Sri Lanka

January 2021 - December 2023

• Provided executive and personal assistance to the Marketing Director which was 40% of
the role.
• Managed a team of 3-5 individuals with consistent training guidance.
• Achieved 5.7M LKR sales, significantly exceeding the 1.2M LKR monthly target by 4.75x,
demonstrating exceptional sales and marketing capabilities.
• Recognized as 1st Runner-Up, Department Recognition (2022-2023), for driving 30% sales
growth in Colombo.
• Reduced bottlenecks and improved operations efficiency by 9% in 20 cities.
• Organized over 50 networking events for respective products with a minimum of
150 attendees each, resulting in 25% new connections for the organization.

Company industry:
Pharmaceutical Manufacturing

Marketing Executive

December 2019 - December 2021

George Steuart Health

Colombo 10, Sri Lanka

December 2019 - December 2021

• Surpassed annual sales goals by an average of 110% over four years (2019-2023),
consistently driving revenue growth.
• Onboarded new team members by providing comprehensive training in both field
and office environments.
• Coordinated developing and implementing CSR projects and health awareness
campaigns(achieved through collaboration with community and healthcare staff).
• Generated 46 reports monthly with an average turnaround time of 3 days.
• Utilized relationship management skills to partner with over 150 key healthcare
decision-makers, resulting in significant sales growth.

Company industry:
Pharmacies

Education

Sri Lanka Institute of Marketing

December 2026

December 2026

Bachelor's degree, Chartered Marketing

Sri Lanka

GPA (percentage): 85%

GPA (percentage): 85%

Skills

Business Development

Expert

Sales

Expert

Marketing

Expert

Virtual Assistance

Expert

Admin Assistant

Expert

ADMINISTRATIVE SUPPORT

Expert

PROCESS IMPROVEMENT

Expert

ADMINISTRATIVE FUNCTIONS

Expert

COMPLIANCE MANAGEMENT

Expert

Outlook

Expert

Planning

Expert

STREAMLINING

Intermediate

Operation

Expert

Sales

Expert

MOTIVATIONAL SKILLS

Expert

CUSTOMER SERVICE

Intermediate

BUSINESS DEVELOPMENT

Intermediate

TEAMWORK

Intermediate

PROBLEM SOLVING

Intermediate

Order

Intermediate

Office Work

Expert

Mail

Expert

Logistics

Intermediate

Merchandising

Beginner

Negotiation

Intermediate

Marketing

Intermediate

Marketing Strategy

Intermediate

Marketing Communications

Expert

Marketing Management

Intermediate

Marketing Research

Intermediate

Production

Intermediate

Management

Expert

Digital Marketing

Beginner

Marketing Mix

Intermediate

Microsoft Office

Expert

Administration

Expert

Project Management

Intermediate

Office Administration

Expert

Microsoft PowerPoint

Intermediate

Typing

Intermediate

Office Management

Expert

Minutes

Expert

MARKET RESEARCH

Expert

CONTENT CREATION

Intermediate

COORDINATING

Intermediate

CORPORATE FORECASTING

Intermediate

EXECUTIVE INFORMATION SYSTEMS

Intermediate

OPERATIONS

Intermediate

RESULTS FOCUSED

Expert

Purchasing

Expert

Social profiles

Languages

English

Expert

Training and Certifications

Certifications
Chartered Marketing (CIM) Degree