فراس أبا الخيل

Managing the strategy, performance management, PMO, digital transformation, marketing and corporate Communications

Managing three departments marketing & communication, public relations, and customer experience

Job Profile:

Reporting to the Secretary General and responsible for three departments with a mandate to promote and market the Saudi products in the international markets. Responsibility include managing the work force, budget, and all related activities for the whole Marketing function unit.

The Marketing has three departments, which are International Exhibition, Trade Mission, and MARCOM.

International Exhibitions:

Responsible for the annual participation of Saudi Pavilion in international exhibitions and trade fairs.
Develop the international exhibition strategy for the Saudi manufactures.
Managing three teams in this department.
Marketing the exhibition to local manufacturers.
Develop the policies, rules and procedures for the participating Saudi manufactures.
Develop the service portfolio to assist Saudi manufactures in their participation.
Monitor the performance of the exhibition.



Trade Mission:

Develop the trade missions’ strategy.
Develop the trade missions’ plans.
Develop the policies, rules and procedures.
Arrange the B2B matching between the sellers and buyers.
Monitor the performance of the trade mission.

MARCOM:

Develop the communication strategy for SAUDI EXPORTS including Media, PR, Social Media, Digital Media, and others.
Plan the communication coverage for all SAUDI EXPORTS participations.
Managing communication channels strategically and operationally.
Plan and execute marketing materials.
Managing the SAUDI EXPORTS brand.
Responsible for developing the “Made in Saudi” brand.

Achievements:

Managing the Execution of the 2014 Exhibition Plans with 12 exhibition around the world.
Develop the 2015 Exhibition Plans with 18 exhibition around the world.
Managing two trade missions for Saudi Manufacturers.
Leading the SAUDI EXPORTS rebranding project.
Managing the Execution of the 2014 Communication and PR Plans.
Development of the communication strategy for SAUDI EXPORTS.
Development of the Exhibitions policies, rules, and procedures.

Job Profile:

Create strategy in promoting technology entrepreneurship and innovation in Saudi Arabia through targeted marketing efforts, conferences, forums, intellectual capital, and other networking activities.
Create strategy in enabling technology entrepreneurship and innovation in Saudi Arabia through development of favorable policies and lobbying with adequate government entities.
Create strategy in promoting BADIR image and technology incubation in Saudi Arabia.
Create strategy in stimulating and attract high-potential talent through specific entrepreneurship and innovation events (business planning competitions, startup weekends, innovation awards, etc.).
Create strategy in providing internal marketing and event management support to other departments, incubators, and clients.
Create strategy in promoting all BADIR corporate communications.

Achievements:
Revamp the communication and marketing strategy of Badir program.
Manage a number of events in the entrepreneurship and incubation sectors.
Develop a framework for entrepreneurship training programs.
Design Badir Ambassador Program targeting young Saudi entrepreneurship abroad.
Participate in the strategic formation of Badir affiliate programs.
Participate in the development of the National Technology Competition with Intel.

Develop the Customer Experience Strategy.
Manage projects aiming to enhance the customer experience across Mobily touch points in relation to the business sector.
Manage and own all touch points across customer life cycle.
Set initiatives and lead them to improve the overall customer experience for Business customers.
Lead other departments and business unit functions on customer experience projects.
Determine market research projects to be performed in coordination with departments.
Prepare Market research projects objectives, interpret allocated data, and develop action plans as a result.
Review and approve all processes related to the Business Unit.
Own the Business Marketing Policy in terms of reviewing and revamping the policy for better customer experience.

- Designation: Business Customer Experience & Lifecycle Management Executive Manager
- Develop the Customer Experience Strategy.
- Manage projects aiming to enhance the customer experience across Mobily touch points in relation to the business sector.
- Determine market research projects to be performed in coordination with departments.
- Manage touch points across customer life cycle.
- Set initiatives to improve the overall customer experience for - Business customers.
- Prepare Market research projects objectives, interpret allocated data, and develop action plans as a result.
- Lead other departments and business unit functions on customer experience projects.
- Review and approve all processes related to the Business Unit.
-Own the Business Marketing Policy in terms of reviewing and revamping the policy for better customer experience.

Job Profile:
- Determine market research projects to be performed in coordination with departments.
-Determine market research framework and scope.
-Develop the Customer Experience Strategy.
-Coordinate with Corporate Communications and market research agency to perform required market research.
-Disseminate market research results to concerned departments.
-Develop customer-needs based segmentation tactical segmentation with Segment Management teams to inform service rationalization and customer experience planning.
-Collect information to analyze competitor’s strategy, services, prices, deployment, etc. and disseminate results to concerned departments.

-Managing projects related to the Marketing Unit.
-Participate in formulating marketing strategies for the corporate unit in cooperation with STC consultants.
-Prepare the Marketing and Business Plan for each new service including target market definition, service description, service requirements, benchmarking, prices, promotions and communication plans.
-Provide training and support to the Sales Teams for marketing strategies and new services.

Evaluating industrial projects seeking loans from SIDF and provide clear recommendations to their viability from marketing stand based on product analysis, Supply / Demand analysis, market prices and market projections.
-Conducting marketing studies and research of particular industrial sectors in order to recommend and aid the decision making for future SIDF participation in financing new projects in these sectors.
-Conducting marketing consultancy to operating projects financed by SIDF particularly those which encounter difficulties and request loan re-scheduling.
-Investigating the industrial investment opportunities which might be a good potential for local investment.
Interviewing and evaluating Marketing/Sales Managers recruited by SIDF’s clients.