FERAS ALHERAISH, VP of Product Development

FERAS ALHERAISH

VP of Product Development

SDAIA

Location
Saudi Arabia - Riyadh
Education
Master's degree,
Experience
17 years, 1 Months

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Work Experience

Total years of experience :17 years, 1 Months

VP of Product Development at SDAIA
  • Saudi Arabia - Riyadh
  • My current job since April 2021

Promoting (Ehsan Platform) charitable giving opportunities and accelerating social development growth for the non-profit sector thru developing local & global partnerships and developing innovative and diversified products while ensuring excellent customer experience.

INNOVATION MANAGER /INSPIREU HEAD at Saudi Telecom Company - STC
  • Saudi Arabia - Riyadh
  • November 2016 to April 2021

Executed a culture of digital products and services innovation in STC and derived innovation entrepreneurship among STC employees through implementation of business development and innovation initiatives.
Direct best commercial practices to support development and acceleration programme “InspireU” across the world. Present and familiarise digital adjacent products and services by recognising potential prospects. Define and implement best innovation strategies in STC to ensure efficiency and assistance of implementation process. Conduct high management meetings and forward updates to senior authority. Lead and organised Industry and public events to maintain their relationship to betterment.
• Planed and managed annual project budget and implemented operational as well as governance standards and policies to enable profitable growth.
• Exceeded fund raise by InspireU incubatees above 55M and produced 180K jobs in shared economy by managing “InspireU” programme and achieved 84% success rate of graduated 28 start-ups.
• Create and maintain analysis to support innovation strategy, procedure and structure to enhance the growth of digital products and services of organisation.
• Promoted and improved digital products and services through execution of advanced entrepreneurship programme “Internal Innovation” for development of STC employees.

INSPIREU PROGRAM MANAGER /ICT DIGITAL SERVICES at Saudi Telecom Company - STC
  • Saudi Arabia - Riyadh
  • July 2015 to October 2016

Contributed to develop InspireU strategy, engage ecosystem, and establish InspireU Entrepreneurship Centre. Led and devised business budget, financial plan, and key performance indicators for centre to maintain business progress. Maintained partnerships with leading companies and led valuations to attain brand awareness that enhanced the reputation of InspireU in entrepreneurship ecosystem across MENA region.
• Directed 2 intakes and incubated 10 start-ups by planning and implementing policies to organise InspireU programme.
• Established and supervised business model canvas, business plan, market readiness, value proposition, and go-to-market strategy through close collaboration with start-ups.
• Co-ordinated with incubated start-ups to create reliability and supervised agreed KPIs to improve product standards.
• Developed and authorised business case and requirements for various digital services and delivered services for both B2B/B2C such as smart home and connected car.

MARKETING TEAM LEADER at Saudi Telecom Company - STC
  • Saudi Arabia - Riyadh
  • April 2013 to June 2015

Developed devices roadmap for varied technologies based on technology trend to complete marketing strategy. Attained performance efficiency in pipeline management and meet market demands by placing appropriate and accurate devices orders through contribution with committee of field operations, materials, and Supply Chain teams.
• Erected and executed methodology for devices forecasting to check the actual sales, sales target, and quantity of on-hand inventory on weekly/monthly basis.
• Managed and potential overstock assistance with Inventory management and delivered BTL campaign as well as assembled special offers for modern trade shops to liquidate sales channels.
• Supported and improved continued business unit growth by recognising new markets, device extensions, and applications.
• Directed terminal launches through incorporation latest firmware required by all stakeholders to fix bugs and maximise user experience.

TRANSMISSION PLANNING ENGINEER at Saudi Telecom Company - STC
  • Saudi Arabia - Riyadh
  • April 2007 to March 2013

Evaluated technical quality of vendors to provide approvals on suitability for STC. Cultivated solid relationship with internal and external customers and suppliers to supply suitable requirements and designed network through collection of relevant data. Planned and exhibited basic system based on specific objectives, according to project plan timescales to meet the technical requirements of business projects. Ensured obedience of systems, equipment, and procedures and monitored project team to increase project implementation progress.
• Fostered relationship with marketing and R&D departments in technology assessments to increase product efficiency and awareness in the market.
• Identified networking design issues of network operations, engineering planning, IT, as well as various departments and addressed them in initial stages through collaboration with vendors.
• Examined and deliberated developments in the fields of data and content networking to improve performance efficiency.

Education

Master's degree,
  • at King Saud University (KSU)
  • July 2019

Bachelor's degree, TELECOMMUNICATIONS ENGINEERING
  • at King Saud University (KSU)
  • January 2007

IN

Specialties & Skills

Entrepreneurship
Innovation
Business Development
Strategy Work
Marketing Solutions
BUDGETING
BUSINESS CASE
BUSINESS DEVELOPMENT
BUSINESS PLANS
CONTENT MANAGEMENT

Languages

Arabic
Native Speaker
English
Expert