Ronaldo Nakhoul

Managing a portfolio consisting of Hibiscus Flower Tea, Jasmine White tea, Moroccan Mint Tea,
and Ginger Green Tea.
- Responsible for developing and managing the Branch in Saudi Arabia with 9 Staff including
support functions depts.
- Setting budgets for 2019, 2020 and 2021, preparing sales and expense forecasts, and set sales
quotas for distributor in central province.
- Responsible for over 100 Horeca accounts throughout central province.
- Conducting market visits focusing on developing existing clients and getting new prospects.
- Managing to amplify Nai Ice Tea in Saudi market in 2018.
- Identifying and implementing sales solutions to meet sales expectations in Horeca industry in
Central Province.
- Efficiently fetching competition intelligence from the market and relayed to management data &
suggestions.
- Strengthening networks with hotels, café, and restaurants owners in addition to purchasing
managers in companies.
- Closing the biggest deal for the company of over 3000 vending machines across KSA.
- Providing excellent customer service and diligently conducting daily reports to the CEO of the
group.
- Providing continuous product awareness in Saudi Market.

Reported to the Director of Sales and was responsible for sales account management for protein
foods, vegetables, dairy & sweets products.
- Managed more than 100 brands; resulting a continuous road map for each brand and each SKU.
- Managed 7 high-profile accounts in Saudi Arabia; including AlShaya Group, Azadea Group, and
Cravia Co.
- Boosted sales by more than 18 % in 2017.
- Managed new accounts win through proactive, creative Sales efforts.
- Leveraged outstanding account management and customer service talents to enhance sales,
client portfolio, and revenue growth.
- Evaluated and coached 6 Sales Rep daily to increase sales, reduce inefficiencies and increase
customer satisfaction.
- Employed persuasive communication, networking, time management, and presentation skills to
capture interest and generate sales expansion.

Created sales plan of 2016, and 2017 strategy for the Bread and Butter International, worked
closely with the Chief Executive Officer - CEO.
Work experience
3
- Analyzed and researched competition, developed a value proposition that capitalized on Bread
and Butter International’s strengths.
- Increased lead generation through branding, web design, print and online campaigns.
- Developed Bread and Butter International pricing strategies.
- Managed and directed 4 staff including recruitment and development aspects.
- Created strategic marketing plans, budgets and led campaign management.
- Acquired above 30 new companies in first 18 months and grew sales by over 14%.
- Maintained high quality client relationships, through effective communication implementation
and service of customer accounts resulting 73% customer retention and satisfaction.

Jeddah
- Increased product sales performance by 7% in 2013.
- Increased product market share to 16 % in 2014.
- Managed a portfolio of over 50 accounts in western province.
- Developed sales leads through research and prospecting, direct mail, and cold calling.
- Increased sales volume by adding new accounts.
- Developed a complete understanding of customer needs and expectations and communicate to
other departments for complete customer satisfaction.