Feras Al Qasim

Responsible and accountable for directing, leading and organizing business in the construction industry through customize and implement the sales and marketing strategies that lead to sustainable, profitable and competitive positioning of our new UPVC & WPC products in the Eastern region market and developing new lines of sales regarding opening solutions field ( i.e.: steel gates, rolling shutters, façade cladding ... etc. )
• Developed and implemented a new sales strategy that focused on increasing market share and increasing profitability within the first year by 20%.
• Lead and motivated a sale team to achieve sales goals, ( i.e.: territory & time plans, established and maintained relationships with key customers, analyzed feedback and developed strategies to improve customer satisfaction.
• Support the sales team on the daily activities to comply with the market technical needs by providing the vendor prequalification, submittals, compliance, Data sheets & technical comparison documents.
• Analyzed competitor activities and developed strategies to counteract their efforts, resulting in increased market share and customer retention.
• Support the development of pricing strategy in conjunction with other departments in our company including operations, logistics, marketing and finance.
• Increasing Home View external profile through the website and other marketing tools by continuous & intensive work on developing the website content & other promotional materials.
• Establish and maintain strong relationships with architects and engineers through holding regular meetings, technical presentations & seminars, technical consultation and support.

Manage client relationships, identifying opportunities for new sales lines. Analyze data and create reports to identify areas of business growth. Leads all operations at the location and is responsible for making sure the store functions smoothly while optimizing profits. Ensure that all policies and regulations are being followed, as well as conduct hiring, scheduling and training. Garner respect and motivate personnel to perform at their maximum capacity, keeping the office in good working order.

Develop, implement and monitor sales plans for the products including fire rated doors and architectural metal works for MENA and GCC. Make sales plans, promotions, coach sales engineers to hit targets, reach customer satisfaction with our value-added products. Support the development of pricing strategy in conjunction with other departments in the group including operations, logistics, marketing and finance.
• Established and maintained relationships with key customers resulting in a 20% increase in customer retention and 15% increase in customer satisfaction.
• Developed and managed a sale budget to $2M, resulting in a 10% increase in revenue and a 5% decrease in in expenses.
• Created and managed sales incentive programs, resulting in a 15% increase in sales productivity and a 10% increase in customer satisfaction.

Responsible and accountable for directing, leading and organizing business through the implementation of the sales management process in order to achieve total customer satisfaction, sales growth and profitability of all the specified sales items as formulated in the annual targets.
• Monitored and analyzed sales performance metrics and trends, resulting in a 20% in sales productivity and a 10% increase in revenue.
• Developed and implemented sales training programs, resulting in a 25% increase in sales team productivity and a 15% increase in customer satisfaction.
• Analyzed feedback and developed strategies to improve customer satisfaction, resulting in a 10% increase in customer retention and a 5% increase in customer satisfaction.

Develop, implement and monitor sales plans for medical instruments, medical appliances, medical consumables, laboratory equipment and chemicals for government and institutions in Iraq. The main focus is in Baghdad for the United Nation agreement of food for oil (M.O.U). Support of the overall company strategic sales growth and profitability targets. Coach, train and supervise a team of Salesmen.
*Accomplishments in the Iraqi Market:
• Monitored and analyzed sales performance metrics and trends besides created and managed sales incentive programs resulting in a 20% in sales productivity and a 10% increase in revenue.
• Developed and implemented sales training programs, resulting in a 25% increase in sales team productivity.