فراس عطرجي, Branding & Promotions Manager

فراس عطرجي

Branding & Promotions Manager

Sale Adv. Co. Ltd. (STC Subsidiary)

البلد
المملكة العربية السعودية
التعليم
بكالوريوس, MIS
الخبرات
16 years, 11 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :16 years, 11 أشهر

Branding & Promotions Manager في Sale Adv. Co. Ltd. (STC Subsidiary)
  • المملكة العربية السعودية - الرياض
  • سبتمبر 2012 إلى ديسمبر 2016

Roles & Responsibilities:
▫ Managing the Design & Development of What's On! magazine (STC's monthly devices catalog 24 pages)
▫ Managing the Advertising Agency for day-to-day operations
▫ Develop the PoS Material at Sale Co. for STC Retail stores across the Kingdom
▫ Coordinate with STC Marketing team to execute relevant promotions on Social Media networks
▫ Handling Marketing Communications to all Sales staff in Retail channel in Sale Co stores across the Kingdom (2000+ employees)

Achievements:
▫ Issued 50 monthly promotion catalogs successfully, each release was printed about 300, 000 copies
▫ Designed & executed Customers Engage Program with monthly Contest & Prizes
▫ Created Intranet portal to solve Mail box storage issues with large attachment

Trade Marketing Expert في Public Telecommunications Company (PTC)
  • المملكة العربية السعودية - الرياض
  • ديسمبر 2004 إلى أغسطس 2012

Roles & Responsibilities:
▫ Brand name creation, launch & start-up plan
▫ Managing the branding & Corporate Identity Guidelines
▫ Creating Corporate Profile, PoS Material, branded Gift items & collateral items
▫ Planning & Executing the Advertising Plan (ATL including Press, Radio, Outdoor)
▫ Planning & Executing the participation in the Tradeshows (Exhibitions & events)
▫ Creating & administrating the Corporate Website & Social Media

Achievements:
▫ Starting up a brand for national telecom network for business
▫ Ran strong marketing campaigns, and with cross-functional teamwork, we were able to ROI of SR. 850 Million in 3 and a half years

Website Developer/Graphic Artist في GulfNet Solutions
  • المملكة العربية السعودية - الخبر
  • أبريل 2001 إلى ديسمبر 2004

Roles & Responsibilities:
▫ Design Corporate Websites
▫ Develop Website GUI, templates & customize CSS
▫ Optimize graphics for Web
▫ Training clients on using the Web Authoring Tool (Dreamweaver) for managing & editing their Corporate Website

Achievements:
▫ As a team of developers & programmers we published more than 200 corporate websites with Sales revenue of SR. 10 Million

Web Designer / Developer في Al-Sarra Office
  • المملكة العربية السعودية - الخبر
  • يوليو 2000 إلى سبتمبر 2000

Part-time Job

Web Developer / Designer في Aqua Mozoon
  • المملكة العربية السعودية - الدمام
  • أبريل 1999 إلى سبتمبر 1999

Part-time Job

Member of KFUPM Documentary Book في KFUPM
  • نوفمبر 1997 إلى مارس 1998

الخلفية التعليمية

بكالوريوس, MIS
  • في KFUPM
  • فبراير 2008

Specialties & Skills

Marketing Communications
Branding
Corporate Identity
Web Development
Advertising
ADVERTISING
BUDGETING
COMPUTER SKILLS
CORPORATE IDENTITY
DECISION MAKING
LANGUAGES
MANAGEMENT

اللغات

العربية
متمرّس
الانجليزية
متمرّس

العضويات

CIM Club
  • Information Committee Leader
  • April 1996
Legend Riders Group
  • Member
  • December 2016

التدريب و الشهادات

PMP (تدريب)
معهد التدريب:
BERKELEY Middle East Academy
تاريخ الدورة:
March 2014
المدة:
35 ساعة
Creative Problem Analysis & Decision Making (تدريب)
معهد التدريب:
AMT Institution
تاريخ الدورة:
October 2016
المدة:
20 ساعة
Telecoms Mini MBA (تدريب)
معهد التدريب:
Telecoms Academy
تاريخ الدورة:
December 2010
المدة:
35 ساعة

الهوايات

  • Table Tennis
  • Motorbike Riding
  • Diving
    PADI Scuba Diver Licence - Open Water
  • Computer Graphics
  • Billiards
  • Traveling