Feras Dwagy

Marketing & Creative Manager
Egma Optical Supplies
May 2012 - Present
Dubai Silicon Oasis, UAE

Create concepts, design artworks and oversee the use of all marketing channels (including ATL, BTL and TTL, utilising outdoor, print, online, social media and radio mediums) in line with the overall business objectives.
Developing and ensuring implementation of the overall Marketing Strategy for EGMA and EGMA brands.
Developing seasonal, multi-channel, targeted marketing plans and ensuring execution with EGMA's business units and external parties (including Media Agencies and Production Companies).
Managing large-scale events including yearly optical exhibitions, brand and product launches, celebrity appearances, and private dinners.

Ophthalmic Lens portfolio development (Rodenstock & EGMA Lens)

¨ Leading the portfolio strategy and products presentations
¨ Creating the portfolio package / display
¨ Developing all B2B and B2C communication materials
¨ Maintaining in-store appearance
¨ Managing the production agencies
¨ Created the social media platforms and built a B2B fan base
¨ Developed the B2B social media strategy


Eyewear Branding:
Porsche Design, Mercedes Benz, Dunhill, Claudia Schiffer, Rodenstock, Rocco, Julbo

¨ Developing all B2C communication materials
¨ Developing sales and training presentation kits
¨ Maintaining in-store appearance
¨ Planning advertisement campaigns
¨ Managing the media / production agencies.
¨ Developing strategic marketing solutions and maximizing awareness
B2B Events

Eyecon 2013:
Porsche Design, Mercedes Benz, Dunhill, Rodenstock, Flair

Eyecon 2013 was a successful introduction of an industry-related event that consisted of an exhibition, a high level of networking activity and educational seminars, where the latest in eyewear, lens and high-tech equipment was showcased and introduced

¨ Created the logo and the full branding of Eyecon
¨ Created all communication materials
¨ Lead the stand’s concept creation and build up
¨ Managed the event schedule for the seminars and workshops
¨ In charge of budget management


Vision X 2014

¨ Lead the stand’s concept creation and build up
¨ Developed all the visuals and graphics
¨ Managed the production and coordinated with various production agencies

WHYPINK

WHYPINK is a breast cancer awareness campaign initiative by Rodenstock and key partners undertaken in association with Pink Caravan.
The campaign’s objective is to raise awareness for Breast Cancer and raise funds to support efforts in the UAE. http://www.whypink.ae/

Social Media
www.facebook.com/egmaos/
www.facebook.com/RodenstockArabia/
www.facebook.com/EgmaLens/

Reporting to the General Manager
My main duties and responsibilities include:
-Prepare proposals according to clients field.
-Attend business development meetings with potential clients.
-Suggest new ideas with clients which are inline with their objectives.
-Study & analyse the brand or the product and make market research.
-Create concepts & distribute the tasks to the creative department.
-Deliver full projects in the shortest time to meet client deadlines.
Listed are some of the clients that I have worked with (multinational companies and government entities): Pfizer, Johnson & Johnson, Wyeth, TeleYemen, RTA, RAK Airport, Eli Lilly, Souq Al Mal.com, Shalhoub Group.

enior Graphic Designer
SkyHigh Advertising F.Z L.L.C
April 2008 to july 2010
Dubai, UAE

Responsibilities:

Reporting to the Art Director

Responsible for the creation of all visual designs, including typography, visual concepts, logos and icon design for all advertising platforms. Communicate and coordinate with the art director, writer and production artists to ensure that the visual design communicates the desired message, and functions successfully for varying technical and performance specifications.

Brands I worked on: Pfizer, Wyeth, TeleYemen, RTA, RAK Airport, Eli Lilly.

Reporting to Art Director

Reporting to art director