Marketing And Business Development Manager
AWRS Saudi Arabia
Total des années d'expérience :16 years, 10 Mois
Develop strategic relations with key automotive service providers, dealerships, and government entities to gain interest in company products and services, garner assistance, and negotiate contracts and agreements.
Recognized as the face of the company in many facets; Events, Public Relations, and day-to-day decision making.
Develop and design social Media platforms and creative external communication content.
Manage the company brand customer engagement marketing.
Research and conduct social media and digital platforms analysis, to improve customer experience and crises management.
Raise employee effectiveness by developing Company manuals, workflow, and internal communication.
Produce engaging commercials and educational media (Videography, Photography) to increase company's brand awareness, , and advertise new products and services.
Provide customer support to call center by manage inbound digital inquiries, and build productive relationships, resolve complex issues and win customer loyalty.
Conducted reviews for and hired four outside agency resources (general
market, direct marketing, interactive, print media).
Launched two, successful brand-building advertising /social media
campaigns.
Blueprinted Public Relations & publicity strategies
Initiated a comprehensive, relational database-marketing program, which
increased customer retention by over 9% -- in the first month -- and achieved
8:1 ROI in less than 6 months.
Responsible for design, development and implementation of consumer
research.
Pioneered implementation of a toll free, consumer 800# locator featuring
direct-connect technology, which resulted in a 19% increase in store call
volume.
Reduced department operating expenses and Led staff of eight to better
workflow, and better customer communication management
Participated in strategic development and implementation of concept re-
imaging, which resulted in double-digit comparable sales increases.
Developed and implemented promotional, sponsorships and community
relations events.
Directed the development of advertising campaign to launch the first female-
only Gym chain in the market .
Hired, trained and managed internal agency staff
Planned and directed all print and electronic advertising media.
Directed creative development and production of most of clients
Analysis of the financial statements and the daily performance of the division
operations and suggest future outlook
Drive opportunities for high-value projects and development based on the
owners/corporate scope and the management strategic goals
Conduct market and financial feasibility studies based on the company vision
and development strategy
Financial planning
Developing Operation and Franchise manuals for the division
Created HR Structure for Entertainment business concept
Interviewed, Hired non-Managerial and Managerial staff
Co-Created the BillyBeez concept in terms of Business (Finance, Marketing,
HR, Operation manuals, Franchise) and expansion plan
Co-Created Goal concept in terms of Business (Finance, Marketing, HR,
Operation manuals, Franchise) and expansion plan
PROFESSIONALEXPERIENCE
Managing over 164 local, regional and international accounts including
Riyadh, Jeddah and Bahrain market.
Involved in managing some major local events: Arab Submit, OPEC 3,
Competitive Annual Forum, and GCF.
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