Ferdaous El ouahabi

• Retail — Fashion
▸ Delivered personalised sales support and maintained high store presentation standards in a fast
paced retail environment

▸ Prospected and contacted nurseries and education centres across Dubai to introduce Kinderlys
digital platform, maintaining a high-volume outreach pipeline through cold calling and email
▸ Generated qualified leads and managed structured follow-up sequences to move prospects through
the sales cycle from first contact to product demonstration
▸ Scheduled and coordinated product demonstrations for prospective clients, clearly communicating
product value and addressing objections
▸ Maintained accurate CRM records and client database, ensuring consistent follow-up and full pipeline
visibility
▸ Contributed to monthly sales targets within a structured, KPI-driven team environment

Commercial consulting and sales supervision
▸ Supervised daily commercial activities and supported the overall sales performance of the team
▸ Managed incoming client leads, enquiries, and follow-up pipelines to maximise conversion rates
▸ Coordinated client appointments and meetings, maintaining an organised and structured pipeline
▸ Maintained accurate sales records, reports, and performance trackers for management review
▸ Resolved client concerns professionally, maintaining high satisfaction and retention

• Banking and financial services
▸ Assisted clients with banking services and account queries in a high-volume branch environment
▸ Maintained accurate and confidential client records in compliance with banking standards