Project Manager (Online Marketing)
Business Technology Management Inc.
Total des années d'expérience :19 years, 2 Mois
- Built and led internal team to generate qualified leads and Lead Management Strategy and Plan
campaigns.
- Provided strategic and tactical guidance to team for SEO, Paid Campaigns, Social Media, Landing
Pages and Websites.
- Research and implement latest technology for successful marketing operations.
- Successfully implemented and trained Digital Marketing Automation
- Create overall digital marketing strategy including SEO, SEM and social media marketing.
- Devised and executed the launch of websites in frequent intervals based on latest search engine
trends
- Analysis of websites for various Search Engine Optimisation Factors.
- Building back-links using link exchange programs with quality sites.
- Incorporating social media optimization to augment the traditional SEO activities.
- Conducting keyword research and selecting product-specific keywords for PPC campaigns.
- Paid promotion in Social Media Websites like Facebook, Twitter, LinkedIn etc.
- Develop and execute solid plans to increase page views, unique visitors and generate quality queries.
- Work with the development team to ensure SEO best practices are properly implemented on current
and new websites.
- Website Content Optimization.
- Up to date monitoring of SEO industry trends and current events.
~ Framing online marketing campaign strategies, execution and measuring results using online tools.
~ Visual Media Marketing using video presentations
~ Viral and Sharing strategy building for social media especially on Facebook and LinkedIn
~ Generating business leads using InstaPage and WordPress plugins and maintaining the data reports on CRM.
~ New business development and documentation.
~ Preparing PR, Reports, Training materials, digital media campaigns using Adobe tools.
~ Working with AIDA approach on all the business issues.
~ Project documentation, tracking analytics and communicating with the subordinates
~ SEO and SMM strategies.
~ Email campaigns, e-newsletters and WhatsApp Marketing
~ Branding and Digital Advertising using PLR Materials
~ Building Business through Relationships and Networks.
- Project management using Trello and Basecamp
- Scheduling project operations, expense management, and event management using online marketing tools
- Strategic marketing presentations and graphics for clients
- Project documentation and report management; press releases and reports preparation; analysis and tracking projects and effective team communication to complete the process on-time.
- Comprehensive strategies using online media to optimize (increasing the percentage of visitors that convert into customers) website content to ensure both search engine visibility and favorable user experience.
- E-newsletter and distribution by collecting email address through online optin forms.
- Managing marketing design includes online and print advertisements, trade show displays, table exhibits, document templates, PowerPoint presentations, and other print media.
- Brand promotion using social media, directory submission, blogging, e-books, social bookmarking and networking websites.
- Managing process webinars and meetings
- Transcribing videos and presentations; Competitive market study and analysis.
- Expense tracking and maintaining monthly reports; invoice, receivables and payables using QuickBooks
- Online sales and affiliate marketing using Clickbank and Amazon.
- Managing billing software and small business daily reporting scripts using Open Source
- Handling training on schools and colleges about “Current Trends in Online Media and Business Tools”.
- Managing online presence and maintaining website servers.
- Maintain company documents including payroll, employee records, customer details, revenues using online tools.
- Appointment setting and making travel arrangements and hotel reservations.
- Managing process and maintaining HR reports.
- Assist the CEO with personal administrative duties.
AREAS OF EXPERTISE
- Business Process Management
- Client and Program Management
- Online Marketing and Lead Generation
- Administration Support
- Training and Supervision
- Accounting and Report Analysis
- Research and Development of new business strategies
- Team Handling and Report Preparation
- Time Management
- Social Media Marketing and Website Optimization
- Resource Utilization
COMPETENCIES
+ MS Office 2007, 2010
+ Adobe Creative Suite \[Photoshop / Illustrator\]
+ Accounting Tools - QuickBooks, Zoho
+ Content Management / Learning Management - Wordpress, EZLcms, Open Source, PhP
+ Online Marketing Tools - Senuke, Pagemodo, Hootsuite,
+ Project Management - Basecamp, Trello, Dropbox, Google Drive
+ Web Management - Google Analytics, Keyword Research, Internet Research
+ Financial Reports and Documentation
Growth Path:
Aug’09-Dec’10 Project Manager
Dec’10-Apr’12 Business Consultant
- Managed 5-10 ongoing and 15 short term projects with 15-20 Team Members.
- Work Allocation and Report Preparation
- Target Allocation and Evaluating Team Performance
- Feedback and Documentation
- Client Management
- Prepared training documents and reviewed production flow while training new recruitment for work and acreage them to achieve the initial target and achieved them within the delegated time.
- Managed office staff in day to day activities. Handled incoming and outgoing mails.
Growth Path:
Aug’05-Aug’06 Senior. Internet Researcher
Aug’06-Aug’ 07 Team Leader
Aug 07- Aug’ 08 Associate Quality Manager
Key Result Areas:
As Associate Quality Manager:
- Performed quality checks and analysis for ongoing research processes through enhanced research, review, and corroboration.
- Assisted in clarifications in the required processes, and ensured the flow of the same.
- Conducted feedback sessions and organized meetings to enhance quality standards
As Team Leader:
- Trained and supervised trainees for ongoing internet research projects.
- Report Handling and meeting targets
- Administered entire range of actions, client meetings, follow through with the teams in chasing actions, etc.
- Re-organizing and transforming team processes as required
- Facilitating the smooth conduct of programs by removing roadblocks and proper coordination
As Senior Internet Researcher:
- Building company lists, directory projects, extracting contacts for the given list from various resources
available on the internet and segmenting the researched data.
- Track short term projects.
- Track pending list, external/internal meeting request list.
- Training for new comers in the department.
- Handled backend operations for a US based bank.
- Task includes forwarding the trade instructions to the market, ensuring the settlement of the trade in the market, instructing on buy or sell of foreign exchange to support the trade deal in the market; Auditing the transaction processed by the other associates.
- Evaluate team member performance and provide training if necessary
- Two years Masters Degree - Dual Specialization: Major : Marketing , Minor :Systems - Passed out in First class.
- 4 years Bachelors Degree specialized in Mechanical Engineering - Passed out in First class with distinction - Attended various workshops conducted by IEI, - Compressor Fabrication Projects in ELGI Ltd, Coimbatore
