Founder and CEO
Melala Cloud Kitchen
Total des années d'expérience :7 years, 6 Mois
Highlights
• Instrumental in establishing a 500 square meter cloud kitchen, a business concept that’s been on the rise lately, and causing quite a stir in the restaurant industry.
• Raised 3M capital within a short period of 4 weeks. Articulated vision & drove the company toward the achievement of that vision. Steered through change and challenge to profitable growth.
• Under my leadership successfully achieved P&L for the robust restaurant chain. Successfully created 4 new brands and ran more than 12 restaurants at the same time in the same location.
• Owned responsibility for all aspects of financial, budgetary and P&L performance.
• Headed a dynamic team of 25+. Served as Stealth Leader, Synergist, and Culture Builder- who sets clear strategic objectives, and motivates teams to deliver exceptional results.
Key Responsibilities
• Proffered organizational vision, headship and management oversight required to deliver excellent results and achieve all organizational goals - growth in P&L.
• Directed high-volume operations, igniting performance and propelling bottom-line growth to unparalleled achievements. Ownership of maximizing throughput, improving quality, and service and reducing operating costs.
• Leveraged entrepreneurial flare to full potential, efficaciously steered consistent and sustainable brand/category growth through the relentless pursuit and support of smart innovation and value-added change.
• Built and strengthened brand equity and drove brand management programs that fuel growth, trust, inspiration and success.
Highlights
• Established the startup and built the company- from grassroots through to excellence.
• Authored forward-thinking revenue-generating strategic marketing plans that delivered results/ targets, and enabled the attainment of 200+ customers a day.
• Provided valuable insights and strategies to elevate the company to the next level.
• Built the Instagram page and boosted media presence to 30k followers. Created a brand aesthetic and an engaged community.
Key Responsibilities
• Steered futuristic operations to achieve maximum profitability/ performance in areas of customer service, employees, sales/ marketing and health and safety.
• Spearheaded day-to-day operations planned and organized to achieve stated objectives in sales, profitability, employee retention, customer service and satisfaction.
• Offered game-changing insights for resolving challenges, conducted market analysis to check the competition in the targeted area, and delivered state-of-the-art solutions to ever-evolving and unpredictable business issues in the sector.
Highlights
• Single-handedly managed full construction work for the 550-square-meter restaurant.
• Successfully directed restaurant operations and registered consistent profitability through effective marketing, judicious financial planning & maintaining high customer service values.
• Commanded the restaurant for the first 50 days and attained one million in sales. Utilized a charismatic and motivational leadership style that fosters creativity and enthusiasm for the Organization’s mission and goals and enables the team to achieve unprecedented results.
• Managed the Instagram account from zero followers to reach 10k in less than 2 months.
Key Responsibilities
• Directed operations and endeavored to deliver outlet budget goals and objectives throughout the year utilizing proper forecasting, cost controls, labor management and revenue-generating programs.
• Orchestrated a sustainable LEAN organization and continuous improvement ethos, and led a company-wide transformation that enabled the delivery of breakthrough levels of performance.
Highlights
• Successfully co-founded the business with zero capital. Essayed a stellar role in formulating the company's future direction- established agenda, defined business strategy and P&L roadmap.
• Ownership of maximizing throughput, improving quality, and service and reducing operating costs.
• Presided over day-to-day business right from chairing marketing and sales meetings with the clients, taking the creative brief contact with the designing team then managing the team and daily operation to successful project delivery.
• Built a competent team from scratch to reach an employee strength of 10+.
• Under my leadership propelled sales more than 650k a year from zero capital.
Other Professional Experiences
• August 2012 - August 2018: Founder and CEO, KSA Rents, Jeddah, Saudi Arabia
BS, Major: Business school major (entrepreneurs), Virginia Commonwealth University (VCU), USA Richmond VA, July 2012