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تم إلغاء حظر المستخدم بنجاح
Fidan Dadashova ACIM, Group Marketing & Communication Director

Fidan Dadashova ACIM

Group Marketing & Communication Director·BEBEK YASAM & PEKTAS (KY RETAIL GROUP)

الإمارات العربية المتحدة

دبلوم عالي, Marketing

الخبرة العملية

مجموع سنوات الخبرة: 15 سنوات, 10 أشهر

Group Marketing & Communication Director

أكتوبر 2020 - ديسمبر 2022

BEBEK YASAM & PEKTAS (KY RETAIL GROUP)

اسطنبول، تركيا

أكتوبر 2020 - ديسمبر 2022

(The official distributor of BeSafe & mima brands, Pektas the oldest shelving company)
Led 360 integrated online & offline marketing & communication strategies, maximized & drove ROI, implied online (web, SEO/PPC, Email, SM, programmatic, Display Ads campaigns, UI& UX design & content marketing) & offline (Print, OOH) for brands & companies, researched demand for products, tactics to increase customer retention, negotiated strategies with marketplaces & agencies, supported sales with catalogues, presentations, sponsorship & other incentives to increase company reputation

Key Accomplishments:
- Restructured a team of 5, continuously trained team members, was announced as the best department according to KPI achievements
- Analyzed customer personas, developed campaign strategy for limited prospect B2Cs with extra sales of 180 car seats during complete lockdown
- Rebranded, finalized a corporate identity, relaunched corporate website & finalized technical catalogue for industrial BU. Increased conversion rate by 32% in domestic market, implemented PPC campaigns resulting the company first time to convert 60 leads from abroad requesting project price
- Launched E-commerce website for retail BU- Exit Rate decreased to 45%, increased online order volume by 28% during a 12 month period
- Increased total annual revenue by 14% through implementing exclusive campaign strategy with two marketplaces
- Decreased customer complaint percentage by 30% over a 12 month
- Created a customer database that led to 20% retention
- Social Media achievement; 640% for industrial BU, 270% for retail BU

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Business Development Manager , CIS & Europe

يناير 2019 - أكتوبر 2020

TUNAYLAR WEIGHING SYSTEMS

الإمارات العربية المتحدة

يناير 2019 - أكتوبر 2020

(The oldest weighing scale company in the country)
Acquired new accounts & grew existing relationships to build a sustainable client portfolio, attended big tenders, bridged the gap between R&D & clients. Implemented SEO, PPC campaigns, analyzed keywords, supported corporate communication, represented company in industry events

Key Accomplishments:
- Signed three distributor agreements in Greece & Bulgaria, converted Romanian dealer from China by improving logistics costs by 16%
- Won two governmental tenders in Azerbaijan; 24 projects with total revenue of 650K USD; second with total revenue of 580K USD
- Signed 5 year company first contract with governmental company in Turkmenistan with 160K USD first shipment revenue
- Signed a contract at UzBuild expo to supply the gold factory with scales
- Increased conversion rate by 55% by optimizing PPC campaigns
- Launched the product catalogue in three languages
- Created a new sales performance evaluation & customer engagement reporting format that shortened the number of meetings by 25%

مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
الإدارة

Group Marketing Head & BD

يوليو 2015 - ديسمبر 2018

GILAN RETAIL GROUP (GILAN HOLDING)

Baku، أذربيجان

يوليو 2015 - ديسمبر 2018

(The second largest holding in the country)
Promoted in 2016
Led a full traditional & digital marketing & branding strategic planning, established marketing & operational excellence working with marketing managers of all BU’s. Provided deep insight on industries, customers, markets, needs & competitive solutions concentrating on business growth, developed & executed of new projects, prepared P&L’s. Managed public perception of a company, represented Portfolio & BU’s in domestic & international events, organized all events & product launches

Key Accomplishments:
- Built up the marketing departments for Portfolio & BU’s, hiring, training & task allocation of team, managed 3rd parties & agencies
- Handled concept development & rebranding of 5000m2 niche market garden furniture store to mass market home improvement retailer store, with $1M project cost. Contributed to a 48% increase in sales over 18 months
- Implemented ERP system for two F&B BU’s, overall costs reduced by 18%
- Relaunched a website for F&B BU- organic traffic increased by 40%, increased online ordering volume by 28%, combining e-mail marketing with SMS
- Relaunched a website for retail store, optimized PPC campaigns increased retention rate by 170%
- Launched the Corporate Brochure of Holding of 12 Portfolios & 170 BU’s
- Successfully launched Turkish restaurant in touristic city of Gabala, which appealed to GCC market, increased Zomato & Google star ratings
- Conducted a market research in Dubai & Moscow for new retail “Kids” project, $1.2M, P&L prepared & concept approved by C- level management

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Business Development Manager, CIS

يونيو 2014 - يونيو 2015

MIDDLE EAST MINING RESOURCES

الإمارات العربية المتحدة

يونيو 2014 - يونيو 2015

(World’s top five bentonite exporters)
One year contract
Researched a new markets, built relationship with prospect clients, expanded sales volumes with existing clients, attended industry events & conducted cross functional communication with technical staff to adjust product specification as per customer needs

Key Accomplishments:
- Signed one distributor agreement in Ukraine
- Solved $1.5M demurrage issue with huge construction factory in Ukraine
- Finalized new sales proposal format, technical content & communication
materials for CIS market

مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
الإدارة

Retail Product Marketing Supervisor

ديسمبر 2011 - يونيو 2014

YAPI KREDI BANK (WORLDCARD Project)

Baku، أذربيجان

ديسمبر 2011 - يونيو 2014

(Large-scale multinational bank, operating in several countries in Europe)
Promoted in 2012
Assisted in developing of new product-Worldcard Loyalty Program. Analyzed, benchmarked competitors & market trends, increased awareness by budgeting & generating ideas & content for successful campaigns, assisted corporate communication on development of SM, e-mail, website contents, communication materials & organization of product events

Key Accomplishments:
- Launched first loyalty & installment card- Worldcard Project in Azerbaijan
- Developed one month campaign in telecom industry with single shop, $850K sales volume, 400% increase during low season
- Developed a CRM campaign for inactive cards which led to 16% activation
- Built a standout merchant portfolio; 45% of all B2B clients within department
- Conducted continuous product feature trainings for 110 DSR’s & Merchant Network, & monthly meetings with C-level management
- Conducted 300 offline/ online campaigns for various industries over a 24 month
- Optimized customer report modules to identify problems, increase productivity & revenue generation

مجال الشركة:
البنوك
الدور الوظيفي:
التسويق والعلاقات العامة

Brand Specialist (Caucasus)

أبريل 2008 - ديسمبر 2011

NESTLE PRODUCTS EXPORT CORPORATION

Baku، أذربيجان

أبريل 2008 - ديسمبر 2011

(Multinational food & beverage Company)
Promoted in 2010

Analyzed competitors & market research, developed product campaigns, assisted in creation of all communication & POP materials, product labels. Received & processed sales orders, organized shipments, prepared forecasts, communicated with distributors to get critical input on product design, sales data review to determine new & delete underperforming SKU’s

مجال الشركة:
إنتاج الأغذية والمشروبات
الدور الوظيفي:
التسويق والعلاقات العامة

Finance Intern

مارس 2007 - مارس 2008

TYCO Engineering Services, (WORMALD Thorn)

Baku، أذربيجان

مارس 2007 - مارس 2008

مجال الشركة:
الأتمتة والهندسة الصناعية
الدور الوظيفي:
التمويل والإستثمار

التعليم

The Chartered Institute of Marketing (CIM)

يناير 2018

يناير 2018

دبلوم عالي، Marketing

بريطانيا العظمى

Diploma in Professional Marketing, award in Digital Marketing (Level 6- Advanced) Strategic Marketing Digital Marketing Marketing Metrics

Western Caspian University

يناير 2011

يناير 2011

ماجستير، MBA- Legal Regulation of Economy

أذربيجان

-

The Academy of Social & Labor Relations

يونيو 2009

يونيو 2009

بكالوريوس، Economy of Social Labor

أذربيجان

-

Skills

Campaign Planning
Expert
Campaign Planning
Expert
Strategic Marketing
Expert
Strategic Marketing
Expert
Business Development
Expert
Business Development
Expert
Market Research
Expert
Market Research
Expert
Marketing
Expert
Marketing
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
MARKETING
Expert
MARKETING
Expert
MEETING FACILITATION
Expert
MEETING FACILITATION
Expert
SALES
Expert
SALES
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
COMPETITIVE
Expert
COMPETITIVE
Expert
CONVERSION
Expert
CONVERSION
Expert
HIRING
Expert
HIRING
Expert
LANGUAGES
Expert
LANGUAGES
Expert
Demand Planning
Expert
Demand Planning
Expert
Business Development
Expert
Business Development
Expert
Market Research
Expert
Market Research
Expert
Product Development
Expert
Product Development
Expert
Marketing
Expert
Marketing
Expert

اللغات

الانجليزية

متمرّس

الروسية

متمرّس

التركية

متمرّس

الاذربيجانية

اللغة الأم

التدريب و الشهادات

الشهادات

الهوايات والاهتمامات

Professional Piano Player, Salsa Dancer