Sr. Retail Marketing Director/ Account Director
Ebrahim Khalil Kanoo B.S.C
مجموع سنوات الخبرة :22 years, 1 أشهر
Team Management: Making sure all departments (Studio, Creative, Digital, and Client Servicing) in the Agency are well supervised and capable to achieve their daily operations in a timely fashion while abiding by deadlines and managing client expectations.
Training: Conducting Internal development Programs to enhance all employee capabilities in various fields. Make sure all staff are up to date with the latest industry training provided within our network operations across the region.
Client Relations: Making sure clients always feel they have our full support.
Business Objectives: To provide our clients with Marketing solutions, Market insights, business strategies and communication tools.
Client Base: EKKanoo Automotive Group (Toyota, Lexus, Mclaren, Volvo, Subaru, Cherry, CitroenSsangyung)
Initial Project: Establish a Marketing Department that shall cater to the growth of the start up business
- Pricing: Conducted a thorough Marketing research regarding prices of competition to help position the brand with a competitive pricing edge
- Specifications: Conducted a customer based research regarding preferred colors, options and trims.
-Marketing: liase with the agency to assign a suitable marketing strategy for the Lincoln brand in Kuwait
- Business Strategy: Created a business strategy for the Lincoln brand that will differentiate it from all other competition
- Structure: Organised a structure that includes marketing, CRM, call center and reception. All play a role in the customer experience aspect of the business
- Fascilities: assisted in structuring the new showroom
- Events:Ran a successful media campaign to position the Lincoln Brand as a luxury brand and under a new home ‘Lincoln Alghanim” . Impliment a ‘Current Customer Open Day” event to increase the level of loyalty of the current Lincoln owners and highlight our new services under the its new home “Lincoln Alghanim and sold 7 cars during that day. Participated at the Kuwait motorshow with the latest CI platform and showcased our latest models in addition to revealing the most anticipated vehicle of all the Lincoln Navigator and got a total of 5 pre-bookings.
- Plans: Planned a full 6 months strategy and hooked up with suitable brand affiliations for the current team to stear the way to a Lincoln success story
leading a team of creative Directors, Client servicing staff, Art Directors, Copy Writers and Finalizers to steer the business and ensure customer satisfaction with the highest level of services and professionalism.
Developing the Business from acquiring new clients and expansion of team should it be necessary to maintain the level of our services.
Managing P&L to make sure the business stay profitable
Manage Jaguar And Land Rover on a nationwide basis from establishing a sales and Marketing department, to expansion plans and Marketing. General Manager responsibilities included leading sales, parts, bodyshop, aftersales and marketing dpts to lucrative and achievable targets.
Business Development Manager for Porsche, VW, Audi and Chrysler Group.
Responsibilities:
- Events:Taking care of all aspects of projects from Product launches to tactical events, handling them from planning to execution.
- Marketing:Mediating with our advertising agency in the development of media plans as well as creative concepts for advertising, direct marketing campaigns, internet campaigns, catalogs, POS materials, etc., and monitoring process to ensure compliance to set objectives and successful execution.
- Business Development: Identifying Business strategies and core competencies that help in developing the business in a competitive trend and trying to be one step ahead of competition and market growth.
- Public Relations: Keeping close relations with local media, working together and maximizing on mutual benefits when it comes to our products and local coverage.Advertising, Local media test drives, Press Launches, Social Media gatherings, regional Press launches and more..
-Custmer Relationship Management: Making use of the best CRM strategies to keep our customer satisfaction rates high and close to 100%.Contacting our customers, following up, Service calls, Follow up after customer complaints, make sure satisfaction levels are met, loyalty programs etc…
-Sponsorships and Social Responsabilities: Contributing to various social obligations and supporting committees and clubs in need for financial and active support.Sponsoring various events that are suitable to our brands and benefits our group and our core brand values.
-Corporate Client Relations:Managing Corporate partnerships and relations and chieving potential income.Establishing a good relationship with Hotels, Banks, Insurance and Transport companies to ensure strong ties and partnerships in mobility services and create solutions to maximize opportunities.
-Overall Company performance Management: Ensure that all Departments at Porsche achieve profit targets, maintain margins and control expenses as per budget and business plan.Ensuring overhead costs and expenses are minimized by utilizing resources effectively.Monitoring Dealership financials daily to achieve financial objectives
Marketing Manager for BMW/Mini/Rolls-Royce/Land Rover/Ferrari/Maserati
Responsibilities:
- Taking care of all aspects of projects from Product launches to tactical events, handling them from planning to execution.
- Mediating with our advertising agency in the development of media plans as well as creative concepts for advertising, direct marketing campaigns, internet campaigns, catalogs, POS materials, etc., and monitoring process to ensure compliance to set objectives and successful execution.
- Monitoring and assisting our CRM agency throughout the implementation of the Ownership Loyalty Program.
I am responsible for supervising merchandizers, promotion ideas and implimentation, sales forecasts, order taking, customer relations, creatring agreements with clients, achieving target and increasing sales...
Achieving propper display and visibility of products witht the help of customer relations..
underwriting, claims
Sales Manager Assistant, customer service and direct car sales.
My GPA is 3.6,my name has been added on the distinction's list after achieving such high GPA in a shot time while working a full time job.Have been givin reccomendations by both the Dean Chairman and the President of the University.