Firas Moussa

Managing a diversified real estate company out of Lebanon, catering to Lebanon, North Africa and the GCC area.

Taught the following courses at the The American University of Beirut:
- Buss 249: Strategic Management (Strategy)
- Mgt 215: Introduction to Management
- Buss 239: Business Communications

Taught the following MBA courses with University of Leicester:
"Strategic Planning", "Strategic Marketing Management" and "Strategy In Action" in Saudi Arabia and Lebanon.

Led corporate sales, marketing & communications for the multinational real estate group in their GCC, Levant and North African markets

Took over as Acting Country Manager since Apr 2007, over and above my duty statement as Head of Marketing, Communications, & Corporate Sales for the Saudi market for TYCO Int'l, a leading American consumer products and medical multinational.

Responsibilities include:

- Driving Sales and increasing market share
- Managing & guiding the sales force
- Dealing with Advertising & PR agencies
- Managing P&L Statement and Budget(s)
- Negotiating & Closing distributors' contracts
- Strategically Planning, implementing, and synchronizing all marketing activities with different stakeholders (upper management, middle managers (product managers, field sales managers, customer service and relationship department), suppliers, and major accounts.
- Organizing and setting up Symposiums, Conferences, New Product Launches, Product Bundling, Pricing, Liaising with industry opinion leaders promotional and recreational activities with major clients/accounts, etc.)
- Leading marketing Commercial activities (sales & marketing - market research, databases and competitive analysis)
- Supervising and participating in general social activities, including charity work and sponsoring hospital activities

++ Achievement: increased TYCO’s 2006 sales by 35%, 2007 sales by 30%, and its combined market share of the major two national tenders by 50% in two years. Boosted TYCO's image considerably (using the campaign "TYCO is Vital").

- Managed the $125 million consumer retail operation in South Western Ontario (Canada) with the affiliate of the Fortune 100 company (third biggest retailer in the world) in Canada.
- Full responsibility for P&L statemet, Strategic Planning, Marketing, Sales, Operations, Merchandising, HR management, Admin, PR, and Customer Service.
- Management duties included four metrics: Strategy, Operations (Sales), Finance and HR.

++ Achievement: turning the business around; developing processes around various operational/sales/marketing functional areas (such as product launching and marketing/merchandising below and above the line planning/executing. Achieved 31% growth (in two years).

- Prepared sales & marketing plans (strategies, branding, packaging, advertising, exhibitions).
- Purchased data and mined it (market research)
- Launched several products in the Middle East, and North African markets.
- Supervised all international sales activities (distribution and dealership channels in MENA region).
- Recruited, trained, and supervised 12 Area Mgrs, 5 Account Mgrs, 20 marketing reps.
- Set up the sales/marketing targets & incentive schemes (“Monthly Sales & Marketing Targets”, “Commission Ladder”, “Bonus System”, “Annual Vacation Incentive”, “Employee of the Month”).
++ Achievement: led market penetration in an aggressively competitive environment; increased corporate sales by 55% over two years.

- Set up and managed the newly inaugurated diplomatic mission from the administrative perspective (HR, real estate, procurement, logistics, administration, budgeting and forecasting).
- Liased between the Ambassador and various sections of the embassy (political, consular, immigration and commercial), and the various respective government officials and ministries.
++ Achievement: set up the Australian Embassy from the logistical-human resources perspective within one year.