Firaz Mohamed

Total sales operations in floor by Invite customer to the Boutique’s credit experience
• Incentive loyal customers for their purchases.
• Maintain high volume of sales.
• Based on the appointments of Royals, VVIP and VIP’s organize and assist them to experience the collections at the Private Salon.
• Utilize time effectively to maximize sales and customer service and use sales strategies to convert prospective into productive to improve the KPI.
• Follow up with clients, orders, deliveries, sizing etc.…
• Take safety measures to ensure security
• Assure proper inventory log and counts at all times.
• Monitoring the daily stock Inventory in/out and safe, prepare Quotations & goods order form for replenishment for luxury & in-house brands. ( Adler, Chantecler, Mattia Cielo, Verdi, Chatila, Forms & watches Ice link and for Istana private collections)
• Coordinate with the marketing & brand Manager for new and customer orders.
• Handle all type of administrative works, (Daily weekly, monthly and yearly) Sales & target reports, shops activities, footfalls, customer behaviors, prospective client records, orders and customer requirements.

• Managed 3 shops in the gold souk (Gold Land, Gold Center & Gold souk Street)
• Giving adequate training for new recruits, existing and evaluate and prepare annual staff performance report and submit to the higher management.
• Daily updated the sales director with the market status report, competitors, ongoing promotions & new ventures.
• Submitted to the retail director the daily shop reports without failure for sales, daily target achievement, sales comparison with the last year turnover and customer records, daily footfalls & prospective buyers and their demands.
• Managed within the branches the Stock turnover ratio (STOR) to maintain the ROI
• Made monthly report on non moving stocks, aging stock and informed the retail director for further action.
• Managed proper discount structures, and high conversion ratio to improve the KPI.
• Distributed the Targets to individual shops based on the annual budget report.
• Maintained sales goal on target to accomplish store’s monthly expectations.
• Monitor every customer’s orders/purchases from the beginning to the end to ensure proper delivery and customer satisfaction.
• Maintained an open relationship with all achieved customers to deliver occasional new releases and keeping them updated.
• Performed inventory counts daily / monthly to assure a tight control and replaced all items sold to display full stock on hand.
• Maintained proper presentation of the sales floor at all times and keeps hygienically tidy.
• In September 2013, exceeded personal and store’s monthly sales goal by 210%..

• Promoted from Sales Executive to Assistant Store Manager within 6 months. And 2003 shop manager.
• From 2008 - 2012 Managed 10 Sales Associates, 5 Sales Executives and 3 Assistant Managers and supervised 3 stores at a time in Union Co-operative section as an assistant to the Area Sales Manager.
• Assigned employees to specific duties to best meet the needs of the store.
• Interviewed job candidates and made staffing decisions.
• Recorded inventory when it dropped below predetermined levels.
• Instructed staff on appropriately handling difficult and complicated sales.
• Trained and evaluated personnel in sales.
• Examined merchandise to verify that it was correctly priced and displayed.
• Planned budgets and merchandise returns.
• Scheduled and led weekly store meetings for all employees.
• Increased profits through effective sales training and troubleshooting profit loss areas.
• Reported to the area sales manager all stores and staff issues.
• Completed profit and loss performance reports.
• Trained and developed new associates on POS system and key sales tactics.
• Generated repeat business through exceptional customer service.
• Handles all type of Administrative and operational work.
• Conducted store inventories once a month or once in two months