Fouad Assaf, Advisor

Fouad Assaf

Advisor

Flat6Labs

Location
Lebanon - Beirut
Education
Doctorate, Business Management Consulting
Experience
34 years, 4 Months

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Work Experience

Total years of experience :34 years, 4 Months

Advisor at Flat6Labs
  • Lebanon - Beirut
  • My current job since March 2017

- Grow start-ups 10 folds by optimizing their operation.
- Facilitate peer networking for more than 25 start-ups, saving them time and money.
- Shorten start-ups learning curve time by 25%
- Ensure start-ups overachieve by completely aligning their operation to their strategy.
- Advise 20+ leaders and bring them to excel by applying the lean approach.
- Assist start-ups in building there pitch decks to fundraise with 100% success rate.

Board member - General manager at ProActive – Communication & Digital Agency
  • Lebanon - Beirut
  • My current job since January 1996

- Lead growth by onboarding 750+ clients in retail, FMCG, aviation, media and more.
- Design and oversee the execution of 100+ digital transformation projects for retail,
FMCG and financial institutions operating in Europe and the Middle East, doubling
their operation response speed.
- Build strategy and oversee the execution of 100+ marketing & branding campaigns.
- Spearhead corporate advertising campaigns for 5M+ USD budget.
- Lead governmental entity communication & digital transformation increasing exposure.
- Design with CTO 100+ software architecture maps for companies across industries.
- Optimize in-house development operations leading to 20% less production time.

chief executive officer ceo at Proactive Group
  • Lebanon - Beirut
  • My current job since January 2003

- Plan & execute growth by forming 5 companies and acquiring 2 companies in ten years.
- Manage and coach personnel by recruiting and training more than 100 employees.
- Build and adapt strategy by conducting & analyzing 10+ market studies in the ME.
- Listen to market feedback and create more than 10 high quality products and services
- Spearhead overhaul of numerous departments and entities while providing functional
management, establishing and overachieving on key performance metrics
- Determine impact of marketing campaigns & pivot strategies accordingly enhancing
cost of marketing / revenue by 10%

CEO cofounder at Slidr UK
  • United Kingdom - London
  • My current job since January 2015

Lead a 10M+ technology company offering price discrimination for ecommerce partners.
- Determine strategic direction and spearhead technological development.
- Sign with 140+ International FMCG mega brands and onboard them to the platform.
- Lead the software architecture design and execution cutting production time by 20%
- Spearhead the building of a proprietorial price discrimination algorithm with scientists.
- Lead long range planning with industry partners & software architects.
- Planned and executed a 500, 000 USD digital marketing strategy budget /year.
- Closely worked with digital advertising agencies in London to plan and execute customer
acquisition.
- Acquired 50, 000+ users in less than 1 year
- Rebuild and execute a growth hacking plan dropping customer acquisition cost by 70%
- Grow GMV from 0 to 1M Sterling pounds in 1 year
- Raise 3M+ capital in 3 rounds

First Aide Teams at LEBANESE RED CROSS
  • Lebanon
  • January 1987 to January 1993

Head of Sector - BEIRUT Region - Tabaris headquarter
Designed a framework (material and human resources) to meet the war
requirements. Motived and held the responsibility of 60 first aides personnel,
Attended to the emergency medical needs of a 75000 +population.

at IPSOS, Statistical & research Co
  • January 1990 to January 1992

Beirut-Lebanon
Field Research - Marketing Research Dept.
Conducted with my team physical research on consumer goods in order to
study their impact and competitiveness. The responsibility consisted on
monitoring ATL & BTL activities.
Advisory Experience
2016 - To date Start-ups Coach
Coaching several Startup in different incubators both local and regional
2016 - To date MIT Enterprise (Arab Startup Competition) Judge
2012 - To date Red Cross -Advisor
Emergency Medical Teams -restructuring & coaching the teams on both
management & operational levels. Performed on-field medical emergencies

Education

Doctorate, Business Management Consulting
  • at Bircham University
  • January 2010

courses: Business Management & Consulting Bircham international university - Spain

Master's degree, MBA
  • at Princely University
  • June 2003

Masters in Business Administration conducted by Distance learning

Bachelor's degree, Administration and Management
  • at Lebanese American University
  • June 1991

Double Major: Management & Marketing

Specialties & Skills

operations
Mentoring
Global Strategy
Global Leadership
Optimization
Digital transformation
Management
Operations
MARKETING
ADVERTISING
COACHING
CONSULTING

Languages

Arabic
Expert
English
Expert
French
Expert

Memberships

Red Cross
  • EMS & Coach
  • June 1987

Training and Certifications

ISO 9000 - Lloyd's London (Certificate)
Date Attended:
January 1996
What Matters most (Training)
Training Institute:
Franklin Covey
Date Attended:
January 2001
The Six Sigma (Training)
Training Institute:
Motorola University
Date Attended:
January 2002
7 Habits of highly effective managers (Certificate)
Date Attended:
April 2007
Start-ups business building (Training)
Training Institute:
UK Lebanon Tech Hub
Entrepreneurship (Training)
Training Institute:
Babson College - USA
Date Attended:
March 2016
Retail business in Tech (Training)
Training Institute:
Incubus - London UK
Date Attended:
February 2017

Hobbies

  • Skiing, reading, technology, coaching
    Emergency Medical Services expert training award Award for excellence in service for more than 25 years Who's who Business Society award